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MA Financial Group Limited (AU:MAF)
ASX:MAF
Australian Market

MA Financial Group Limited (MAF) AI Stock Analysis

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AU:MAF

MA Financial Group Limited

(Sydney:MAF)

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Neutral 46 (OpenAI - 5.2)
Rating:46Neutral
Price Target:
AU$9.00
▲(0.00% Upside)
Action:ReiteratedDate:02/28/26
The score is primarily held back by financial risk from very high leverage and weakened bottom-line profitability, despite strong revenue growth and improved 2025 cash generation. Technical indicators also point to a weak trend (below key moving averages and negative MACD). Valuation is a further headwind due to an extremely high P/E, only partially balanced by a modest dividend yield.
Positive Factors
Revenue Growth
Sustained, high single‑year revenue expansion increases the recurring fee base and potential incentive fees by growing FUM and transaction activity. Over 2–6 months this supports stronger fee receipts, better scale economics and a larger platform to monetise new mandates.
Improved Cash Generation
A clear shift to positive OCF and FCF provides durable operational liquidity after years of outflows. This enhances near‑term financial flexibility to fund operations, service obligations or support selected deleveraging and reinvestment without relying solely on capital markets.
Strong Operating Margins
High EBIT margins indicate durable operating leverage across asset management, credit and hospitality operations. Strong core profitability (pre non‑operating and financing items) supports resilience of the business model and capacity to absorb some cost shocks while maintaining service delivery.
Negative Factors
Very High Leverage
Rapidly rising leverage materially reduces balance‑sheet flexibility and increases refinancing and interest‑rate vulnerability. Over several months this elevates credit risk, constrains capital allocation choices and raises the chance management must divert cash to debt service rather than growth.
Weak Net Profitability
A collapse in net margins despite strong revenue and healthy EBIT implies heavy non‑operating or financing headwinds. This undermines earnings quality, limits retained earnings accumulation and weakens the firm’s ability to self‑fund growth or absorb future shocks over the medium term.
Cash‑flow Volatility and Thin Coverage
Although 2025 shows positive cash flow, low OCF/debt and prior volatile flows mean limited cushion against higher interest or principal requirements. Over 2–6 months this raises refinancing risk and may force asset sales, capital raises or curtailed investments if markets tighten.

MA Financial Group Limited (MAF) vs. iShares MSCI Australia ETF (EWA)

MA Financial Group Limited Business Overview & Revenue Model

Company DescriptionMA Financial Group Limited, together with its subsidiaries, provides various financial services. It operates through Asset Management, Lending, and Corporate Advisory and Equity segments. The Asset Management segment manages funds for institutional, high net worth and retail investors, real estate, hospitality, credit, listed equities, private equity, and venture capital. The Lending segment focuses on residential mortgage lending, specialty finance, and legal disbursement funding activities. The Corporate Advisory and Equities segment offers strategic and financial advisory services related to mergers and acquisitions; equity capital markets; debt capital markets; and restructuring and cash equity trading, as well as specializes in real estate, credit, technology and small to mid-cap industrial companies. It also provides securities research, sales, and trading execution services to institutional and high net worth clients.MA Financial Group Limited was founded in 2009 and is based in Sydney, Australia.
How the Company Makes MoneyMA Financial Group generates revenue primarily through its various financial services, which include management fees from investment funds, performance fees based on the returns generated for clients, and transaction fees from corporate advisory services. The company's revenue model is diversified across its core segments, with significant contributions from private equity investments, real estate funds, and credit strategies. Key revenue streams include ongoing management fees for asset management services, success fees for advisory roles in mergers and acquisitions, and carried interest from investment performance. Additionally, strategic partnerships with institutional investors and financial institutions enhance MAF's ability to attract capital, thereby boosting its earnings potential.

MA Financial Group Limited Financial Statement Overview

Summary
Strong 2025 revenue growth (+42.991%) and solid EBIT margins (~24.8%–27.4%) are outweighed by a sharp deterioration in net profitability (net margin ~0.6%) and a highly levered balance sheet (debt-to-equity ~19.2x). Cash flow rebounded in 2025 (FCF ~380.4M) but remains volatile and provides only modest coverage versus debt (OCF/debt ~0.18).
Income Statement
62
Positive
Revenue growth accelerated sharply in 2025 (annual report: +42.991%), building on steady growth in prior years. Operating profitability looks solid on the surface with healthy EBIT/EBITDA margins in 2024–2025 (EBIT margin ~24.8% to ~27.4%). However, bottom-line profitability weakened materially in 2025, with net income dropping to 10.4M and net margin compressing to ~0.6% (vs ~3.5% in 2024 and double-digit levels earlier), indicating heavier costs, non-operating impacts, or other drags that limit earnings quality despite strong revenue momentum.
Balance Sheet
28
Negative
Leverage has risen dramatically: total debt increased from ~1.0B (2022) to ~2.2B (2023), ~4.6B (2024), and ~8.9B (2025), while equity remained roughly flat (~463M in 2025). This pushed debt-to-equity to ~19.2x in 2025 (from ~10.9x in 2024 and ~2.45x in 2022), materially increasing financial risk and reducing balance-sheet flexibility. Returns on equity also deteriorated to ~2.2% in 2025, consistent with the sharp decline in net income.
Cash Flow
45
Neutral
Cash generation improved meaningfully in 2025 with operating cash flow of ~391.5M and free cash flow of ~380.4M after multiple years of negative operating cash flow (notably 2021–2024). That said, cash-flow volatility is a key concern, and free cash flow growth is sharply negative in 2025 (-119.331%), reflecting a swing versus the prior period’s depressed base. Additionally, operating cash flow relative to debt remains modest in 2025 (~0.18), which is a thin cushion given the elevated leverage.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue1.25B1.79B1.21B875.04M778.15M241.98M
Gross Profit916.37M823.26M316.08M872.38M317.40M212.53M
EBITDA407.94M510.27M318.06M173.46M118.72M70.80M
Net Income35.91M10.39M41.79M28.52M44.85M32.04M
Balance Sheet
Total Assets8.47B11.40B6.02B3.57B2.25B872.87M
Cash, Cash Equivalents and Short-Term Investments448.10M473.14M231.29M341.55M311.69M250.20M
Total Debt4.79B8.89B4.56B2.23B1.01B416.61M
Total Liabilities8.06B10.91B5.60B3.11B1.84B502.84M
Stockholders Equity407.56M462.51M417.53M397.54M409.59M370.03M
Cash Flow
Free Cash Flow-1.97B380.38M-9.33M-1.13B-296.66M-44.75M
Operating Cash Flow-1.96B391.49M-2.46M-1.13B-283.80M-42.55M
Investing Cash Flow-128.35M-124.39M4.41M19.29M-127.36M-162.60M
Financing Cash Flow2.31B-23.68M-6.32M-3.93M311.28M201.87M

MA Financial Group Limited Technical Analysis

Technical Analysis Sentiment
Negative
Last Price9.00
Price Trends
50DMA
10.34
Negative
100DMA
9.86
Negative
200DMA
8.95
Positive
Market Momentum
MACD
-0.39
Positive
RSI
39.15
Neutral
STOCH
18.53
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:MAF, the sentiment is Negative. The current price of 9 is below the 20-day moving average (MA) of 9.90, below the 50-day MA of 10.34, and above the 200-day MA of 8.95, indicating a neutral trend. The MACD of -0.39 indicates Positive momentum. The RSI at 39.15 is Neutral, neither overbought nor oversold. The STOCH value of 18.53 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:MAF.

MA Financial Group Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (68)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
71
Outperform
€1.41B10.4816.50%5.99%-13.22%-29.69%
69
Neutral
AU$582.72M14.468.50%4.63%4.26%79.41%
68
Neutral
$18.00B11.429.92%3.81%9.73%1.22%
56
Neutral
AU$1.61B13.285.59%6.26%38.64%-21.14%
50
Neutral
AU$2.11B-124.17-3.34%6.01%2.87%87.93%
46
Neutral
AU$1.68B148.088.97%1.85%35.30%44.24%
44
Neutral
AU$3.23B24.714.59%1.65%-14.92%179.69%
* Financial Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:MAF
MA Financial Group Limited
9.00
0.97
12.04%
AU:AMP
AMP
1.28
-0.04
-2.97%
AU:MFG
Magellan Financial Group Ltd
8.46
0.79
10.36%
AU:PPT
Perpetual Limited
18.39
-0.45
-2.41%
AU:CNI
Centuria Capital Group
1.90
0.36
23.05%
AU:EQT
EQT Holdings Ltd.
21.75
-10.35
-32.24%

MA Financial Group Limited Corporate Events

MA Financial Sets Date for FY25 Results and Investor Briefing
Feb 10, 2026

MA Financial Group Limited will release its financial results for the full year ended 31 December 2025 on 19 February 2026. The announcement signals an important reporting milestone for the ASX-listed financial services firm, giving investors and analysts fresh insight into its performance and outlook.

Management will host an investor and analyst briefing at 11:00 am AEST on the results day, supported by a pre-registered conference call and a public webcast. The planned briefing and webcast underscore the company’s efforts to maintain engagement and transparency with the market ahead of any strategic or operational commentary that may accompany the figures.

The most recent analyst rating on (AU:MAF) stock is a Hold with a A$11.00 price target. To see the full list of analyst forecasts on MA Financial Group Limited stock, see the AU:MAF Stock Forecast page.

MA Financial Issues New Unquoted Equity Under Employee Incentive Scheme
Jan 14, 2026

MA Financial Group Limited has notified the market of the issue of unquoted equity securities under its employee incentive arrangements, comprising 143,136 options expiring at various dates and prices and 36,573 performance share rights, all to be issued on 30 November 2025. The move underscores the company’s continued use of equity-based remuneration to align employee interests with shareholders, potentially supporting talent retention and long-term performance without immediate dilution to quoted share capital, as these securities are subject to transfer restrictions and will not be quoted on the ASX until those restrictions lapse.

The most recent analyst rating on (AU:MAF) stock is a Buy with a A$10.80 price target. To see the full list of analyst forecasts on MA Financial Group Limited stock, see the AU:MAF Stock Forecast page.

MA Financial Issues 6,134 New Shares on Conversion of Unquoted Securities
Jan 14, 2026

MA Financial Group Limited has issued 6,134 new ordinary fully paid shares following the exercise or conversion of previously unquoted options or other convertible securities, with an effective issue date of 22 December 2025. The modest increase in share capital reflects the ongoing utilisation of equity-based incentives or financing instruments, slightly diluting existing shareholders while signalling continued alignment of management or investors with the company’s long-term performance.

The most recent analyst rating on (AU:MAF) stock is a Buy with a A$10.80 price target. To see the full list of analyst forecasts on MA Financial Group Limited stock, see the AU:MAF Stock Forecast page.

MA Financial Group Cancels Equity Rights After Performance Conditions Not Met
Jan 14, 2026

MA Financial Group has notified the ASX of the cessation of a series of equity-based incentives, with a substantial number of share appreciation rights and performance share rights lapsing between July 2024 and November 2025. The rights have lapsed because the performance or vesting conditions attached to them were not met or became incapable of being satisfied, effectively cancelling these potential equity issuances; this reduces prospective share dilution for existing shareholders and signals that certain performance hurdles in the company’s incentive schemes were not achieved over the relevant periods.

The most recent analyst rating on (AU:MAF) stock is a Buy with a A$10.80 price target. To see the full list of analyst forecasts on MA Financial Group Limited stock, see the AU:MAF Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 28, 2026