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HUB24 Limited (AU:HUB)
ASX:HUB
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HUB24 Limited (HUB) AI Stock Analysis

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AU:HUB

HUB24 Limited

(Sydney:HUB)

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Neutral 49 (OpenAI - 4o)
Rating:49Neutral
Price Target:
AU$101.00
▲(3.01% Upside)
The overall stock score is primarily influenced by the company's strong financial stability and efficient cash flow management. However, the significant decline in revenue and bearish technical indicators pose major risks. Additionally, the high P/E ratio and low dividend yield suggest overvaluation, further impacting the stock's attractiveness.
Positive Factors
Cash Generation Ability
Positive free cash flow growth indicates HUB24's strong ability to generate cash, supporting reinvestment and financial flexibility.
Balance Sheet Health
A low debt-to-equity ratio highlights financial stability, reducing risk and enhancing HUB24's ability to withstand economic fluctuations.
Revenue Growth Trends
Strong historical revenue growth demonstrates HUB24's successful market penetration and potential for future expansion.
Negative Factors
Revenue Decline
A drastic revenue decline poses a risk to HUB24's profitability and growth, necessitating strategic adjustments to reverse the trend.
Earnings Volatility
Such a sharp decline in revenue growth rate indicates earnings volatility, which can undermine investor confidence and long-term planning.
Impact on Future Cash Flows
Sustained revenue decline threatens future cash flow stability, potentially affecting HUB24's ability to fund operations and growth initiatives.

HUB24 Limited (HUB) vs. iShares MSCI Australia ETF (EWA)

HUB24 Limited Business Overview & Revenue Model

Company DescriptionHUB24 Limited, a financial services company, provides integrated platform, technology, and data solutions to wealth industry in Australia. It operates in Platform and Tech Solutions segments. The company develops and operates HUB24 and Xplore Wealth that are investment and superannuation platforms; and portfolio administration and reporting services for financial advisers, stockbrokers, accountants and their clients, and direct consumers. It also provides accounting, portfolio management, legal documentation, corporate compliance, and self-managed superannuation fund administration solutions; and application and technology products for the financial services sector, as well as license and consulting services for data management, software, and infrastructure. In addition, HUB24 Limited offers retirement solutions. The company was formerly known as Investorfirst Ltd. and changed its name to HUB24 Limited in August 2013. HUB24 Limited was incorporated in 2007 and is headquartered in Sydney, Australia.
How the Company Makes MoneyHUB24 generates revenue primarily through platform fees charged to financial advisers and their clients for using its investment platforms. These fees are typically based on the value of the assets under administration (AUA) and can include administration fees, investment management fees, and transaction fees. Additionally, HUB24 earns income from the sale of managed investment products and through service agreements with various financial institutions. The company has established partnerships with a range of investment managers and product providers, which also contribute to its revenue streams by providing a broader array of investment options for its platform users. As the assets under administration grow, so too does the company’s revenue, making AUA a critical factor in its earnings model.

HUB24 Limited Financial Statement Overview

Summary
HUB24 Limited demonstrates strong financial stability with low leverage and efficient cash flow management. However, the drastic decline in revenue is a significant risk that needs to be addressed to ensure long-term profitability and growth. The company must focus on reversing the revenue trend while maintaining its operational efficiencies.
Income Statement
55
Neutral
The income statement shows a significant decline in revenue for the latest period, with a revenue growth rate of -98.58%. However, the company has maintained a strong gross profit margin in previous years, indicating efficient cost management. The net profit margin has been relatively stable, but the recent revenue drop is a major concern.
Balance Sheet
70
Positive
The balance sheet reflects a solid financial position with a low debt-to-equity ratio, indicating low leverage and financial stability. The return on equity has shown improvement over the years, suggesting effective use of equity to generate profits. The equity ratio is healthy, reinforcing the company's strong capital structure.
Cash Flow
65
Positive
Cash flow analysis reveals positive free cash flow growth, indicating good cash generation capabilities. The operating cash flow to net income ratio is strong, suggesting efficient conversion of income into cash. However, the recent revenue decline could impact future cash flows if not addressed.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue404.79M5.19M323.49M278.63M191.40M108.81M
Gross Profit3.30M3.30M255.38M225.44M149.64M91.29M
EBITDA146.53M146.45M97.54M78.06M40.09M19.62M
Net Income79.48M79.48M47.16M38.17M14.66M9.77M
Balance Sheet
Total Assets662.41M662.41M622.73M620.39M547.72M229.02M
Cash, Cash Equivalents and Short-Term Investments114.83M114.83M88.05M72.75M43.45M63.46M
Total Debt59.04M59.04M45.22M40.17M49.48M19.25M
Total Liabilities132.53M132.53M103.03M109.98M92.06M47.95M
Stockholders Equity529.89M529.89M519.70M510.41M455.66M181.07M
Cash Flow
Free Cash Flow143.66M124.55M64.13M58.32M24.81M13.12M
Operating Cash Flow149.00M149.00M88.25M76.14M37.41M19.17M
Investing Cash Flow-26.15M-25.71M-18.74M-18.18M-25.04M-55.11M
Financing Cash Flow-96.50M-96.50M-54.21M-28.67M-32.37M65.59M

HUB24 Limited Technical Analysis

Technical Analysis Sentiment
Negative
Last Price98.05
Price Trends
50DMA
106.80
Negative
100DMA
105.96
Negative
200DMA
92.13
Positive
Market Momentum
MACD
-2.73
Positive
RSI
36.78
Neutral
STOCH
16.04
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:HUB, the sentiment is Negative. The current price of 98.05 is below the 20-day moving average (MA) of 103.58, below the 50-day MA of 106.80, and above the 200-day MA of 92.13, indicating a neutral trend. The MACD of -2.73 indicates Positive momentum. The RSI at 36.78 is Neutral, neither overbought nor oversold. The STOCH value of 16.04 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:HUB.

HUB24 Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (68)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
81
Outperform
AU$4.36B6.10116.22%10.91%25.96%32.30%
68
Neutral
$18.00B11.429.92%3.81%9.73%1.22%
64
Neutral
AU$7.56B64.7367.81%1.44%28.29%39.39%
61
Neutral
AU$3.63B26.6419.56%3.55%37.42%38.37%
50
Neutral
€2.14B-36.17-3.34%6.06%2.87%87.93%
49
Neutral
€9.34B116.6315.22%0.57%24.44%68.80%
* Financial Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:HUB
HUB24 Limited
98.05
27.41
38.81%
AU:PPT
Perpetual Limited
18.99
0.08
0.42%
AU:PNI
Pinnacle Investment Management Group Limited
16.90
-5.20
-23.53%
AU:NWL
Netwealth Group Ltd.
26.71
-1.93
-6.74%
AU:GQG
GQG Partners, Inc. Shs Chess Depository Interests Repr 1 Sh
1.78
-0.23
-11.44%

HUB24 Limited Corporate Events

Mitsubishi UFJ Financial Group Ceases Substantial Holding in HUB24
Dec 2, 2025

Mitsubishi UFJ Financial Group, Inc. has ceased to be a substantial holder in HUB24 Limited as of December 2, 2025. This change in substantial holding involved multiple transactions, including the purchase and sale of securities by entities controlled by First Sentier Group Limited and Morgan Stanley, affecting the voting securities of HUB24 Limited.

HUB24 Limited Outlines Strategic Vision at Investor Day
Nov 26, 2025

HUB24 Limited hosted its Investor Strategy Day to update stakeholders on its strategic direction. The event, which was streamed live, featured presentations from the Group Executive team, highlighting the company’s ongoing commitment to enhancing financial futures. This strategy day underscores HUB24’s proactive approach in engaging with investors and maintaining transparency about its future plans.

HUB24 Limited Successfully Passes All Resolutions at 2025 AGM
Nov 20, 2025

At the 2025 Annual General Meeting of HUB24 Limited, all proposed resolutions were successfully passed. This includes the adoption of the remuneration report, re-election of a director, approval of the performance rights plan, and an increase in the maximum aggregate remuneration for non-executive directors. The meeting results reflect strong shareholder support and are likely to positively impact HUB24’s governance and operational strategies.

HUB24 Limited Highlights Strategic Focus at 2025 AGM
Nov 19, 2025

HUB24 Limited held its 2025 Annual General Meeting, presenting key addresses and slides from the Chair and Managing Director. The company continues to focus on expanding its innovative financial technology solutions, which are recognized for enhancing value for advisers and clients. This announcement underscores HUB24’s commitment to leveraging technology to address industry challenges and improve service delivery, positioning itself as a leader in the financial services sector.

HUB24 Limited Issues New Securities Under Tax Exempt Share Plan
Nov 12, 2025

HUB24 Limited has announced the issuance of new securities under its Tax Exempt Share Plan. The shares, which are not subject to risk or forfeiture, grant shareholders voting rights and entitlement to dividends. These shares cannot be sold or transferred until the third anniversary of acquisition or the cessation of employment, whichever comes first. This move is part of HUB24’s strategy to strengthen its market position and offer value to its stakeholders.

HUB24 Director Adjusts Shareholding with On-Market Sale
Oct 23, 2025

HUB24 Limited announced a change in the director’s interest, with Catherine Louise Kovacs selling 1,150 fully paid ordinary shares at an average price of $120 per share. This transaction reduces her holding to 2,600 shares, and it was conducted as an on-market trade, reflecting a personal adjustment in her investment portfolio.

HUB24 Director Increases Stake Through Performance Rights Exercise
Oct 1, 2025

HUB24 Limited announced a change in the director’s interest notice, specifically regarding Andrew Alcock’s securities. On October 1, 2025, Alcock exercised 53,163 FY2023 Performance Rights, converting them into Fully Paid Ordinary Shares (FPO), increasing his total holdings to 920,080 FPO. This transaction reflects the company’s ongoing commitment to aligning management interests with shareholder value, potentially impacting investor confidence and market perception.

HUB24 Limited Expands Market Presence with New Securities Quotation
Oct 1, 2025

HUB24 Limited has announced the quotation of 53,163 fully paid ordinary securities on the Australian Securities Exchange (ASX), effective from October 1, 2025. This move is part of the company’s strategy to enhance its market presence and provide additional value to its stakeholders by leveraging its robust platform and expanding its securities offerings.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 21, 2025