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hipages Group Holdings Ltd. (AU:HPG)
ASX:HPG
Australian Market

hipages Group Holdings Ltd. (HPG) AI Stock Analysis

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AU:HPG

hipages Group Holdings Ltd.

(Sydney:HPG)

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Neutral 59 (OpenAI - 5.2)
,
Neutral 59 (OpenAI - 5.2)
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Neutral 59 (OpenAI - 5.2)
Rating:59Neutral
Price Target:
AU$0.76
▼(-38.87% Downside)
Action:ReiteratedDate:02/25/26
The score is supported by solid financial performance (strong cash flow, improving margins, and low leverage), but is held back by weak technicals (price below key moving averages with bearish momentum). Valuation is neutral-to-slightly expensive at a 22.75 P/E, with no dividend yield data to add support.
Positive Factors
Strong free cash flow
Sustained free cash flow growth strengthens funding for product development, marketing and working capital without relying on new debt or equity. For a lead‑generation marketplace, robust cash generation supports platform investment, seller incentives and resilience through market cycles.
Improving margins
Rising gross and operating margins imply better unit economics and cost control across the platform. As a software‑enabled marketplace, margin expansion is durable if scale and automation continue to reduce variable fulfilment costs and boost software take‑rates over the coming months.
Conservative leverage
Low leverage preserves financial flexibility for strategic investments or downturns and reduces refinancing risk. A conservative capital structure supports sustained investment in customer acquisition and product improvements without pressuring cash flow or solvency metrics.
Negative Factors
Modest net profitability
Despite margin gains, modest net margins limit retained earnings and the company’s ability to convert revenue growth into shareholder returns. For a platform business, persistent modest profitability can constrain reinvestment cadence and delay achievement of higher ROI thresholds.
Slow recent revenue growth
A single‑digit revenue uptick indicates the marketplace may be maturing or facing competitive pressure. Slower top‑line growth reduces network effects momentum, making it harder to attract new professionals and homeowners and to scale monetisation without further product or geographic expansion.
Moderate ROE
Moderate ROE signals that capital deployed is not yet delivering strong returns. For investors, sustained improvement in ROE is needed to justify growth investments; otherwise the company may need structural margin or revenue acceleration to materially lift capital efficiency.

hipages Group Holdings Ltd. (HPG) vs. iShares MSCI Australia ETF (EWA)

hipages Group Holdings Ltd. Business Overview & Revenue Model

Company DescriptionHipages Group Holdings Limited, together with its subsidiaries, operates as an online tradie marketplace and software as a service provider in Australia and New Zealand. The company offers hipages, an online tradie marketplace that provides job leads from homeowners and organizations looking for qualified professionals; and Builderscrack, an online tradie platform that enables consumers to connect with trade service providers. It also provides Tradiecore, a workflow management software that eases the burden of everyday admin for tradie businesses; and Bricks and Agent, a property maintenance platform. The company was founded in 2004 and is based in Sydney, Australia.
How the Company Makes MoneyHPG primarily makes money by monetising demand from homeowners into paid customer acquisition and software/services for tradespeople and service professionals. Key revenue streams include: (1) Subscription and membership fees paid by service professionals to access the platform and receive leads/opportunities from consumer job requests; (2) Lead-based monetisation, where service professionals pay for access to job leads or pay per lead/enquiry, depending on the product and market settings; (3) Value-added products sold to service professionals that support winning and servicing jobs (e.g., profile/advertising enhancements and business tools that help manage quoting, communication, and workflow). The company’s earnings are driven by the volume of homeowner job requests, conversion of those requests into payable leads, retention and growth of paying professionals on the platform, and the effectiveness of product features that improve match quality and job completion outcomes. null

hipages Group Holdings Ltd. Financial Statement Overview

Summary
Solid fundamentals overall: revenue growth remains positive and gross/EBIT/EBITDA margins are improving, supported by strong free cash flow growth and healthy cash conversion. Balance sheet leverage is conservative, though net profitability and ROE remain only moderate.
Income Statement
72
Positive
hipages Group Holdings Ltd. has shown consistent revenue growth over the years, with a 5.28% increase in the latest period. The gross profit margin has improved significantly, indicating better cost management. However, the net profit margin remains modest, suggesting room for improvement in profitability. The EBIT and EBITDA margins have shown positive trends, reflecting operational efficiency gains.
Balance Sheet
65
Positive
The company's debt-to-equity ratio is relatively low, indicating a conservative leverage position. Return on equity has improved but remains moderate, suggesting potential for higher profitability. The equity ratio is stable, reflecting a solid capital structure. Overall, the balance sheet shows financial stability with manageable debt levels.
Cash Flow
78
Positive
hipages Group Holdings Ltd. has demonstrated strong free cash flow growth, with a 13.08% increase in the latest period. The operating cash flow to net income ratio is healthy, indicating efficient cash generation relative to earnings. The free cash flow to net income ratio is also strong, highlighting effective cash management. Overall, the cash flow position is robust, supporting future growth and investment.
BreakdownTTMJun 2025Jun 2024Jun 2023Jun 2022Jun 2021
Income Statement
Total Revenue87.48M83.18M75.31M65.89M60.66M55.81M
Gross Profit28.10M50.04M46.44M-3.31M-1.56M36.39M
EBITDA13.54M2.31M20.45M9.60M10.20M4.99M
Net Income5.06M2.39M3.56M-5.14M-910.00K-6.20M
Balance Sheet
Total Assets70.20M67.71M63.81M62.22M67.76M57.28M
Cash, Cash Equivalents and Short-Term Investments29.87M27.09M21.27M12.35M12.24M30.30M
Total Debt14.57M8.97M9.70M11.71M13.85M8.58M
Total Liabilities23.28M24.56M25.05M28.02M30.66M21.54M
Stockholders Equity46.92M43.15M38.76M34.20M37.10M35.74M
Cash Flow
Free Cash Flow25.43M21.91M19.13M-251.00K-564.00K-312.00K
Operating Cash Flow25.99M22.51M19.31M15.70M12.59M6.86M
Investing Cash Flow-15.18M-15.10M-5.29M-15.50M-28.67M-7.14M
Financing Cash Flow-2.08M-1.91M-2.44M-2.58M-3.28M21.76M

hipages Group Holdings Ltd. Technical Analysis

Technical Analysis Sentiment
Negative
Last Price1.24
Price Trends
50DMA
0.96
Negative
100DMA
1.12
Negative
200DMA
1.12
Negative
Market Momentum
MACD
-0.07
Positive
RSI
30.66
Neutral
STOCH
-1.45
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:HPG, the sentiment is Negative. The current price of 1.24 is above the 20-day moving average (MA) of 0.81, above the 50-day MA of 0.96, and above the 200-day MA of 1.12, indicating a bearish trend. The MACD of -0.07 indicates Positive momentum. The RSI at 30.66 is Neutral, neither overbought nor oversold. The STOCH value of -1.45 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:HPG.

hipages Group Holdings Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
59
Neutral
AU$99.26M15.1911.24%10.40%-32.96%
48
Neutral
AU$30.75M-7.42-2.31%2.98%93.55%
43
Neutral
AU$19.81M-13.7646.05%7.32%67.11%
41
Neutral
AU$32.84M-3.17-151.85%21.82%6.83%
40
Underperform
AU$29.72M-2.96-203.17%9.14%65.30%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:HPG
hipages Group Holdings Ltd.
0.73
-0.33
-30.95%
AU:VIG
Victor Group Holdings Ltd
0.04
-0.02
-31.67%
AU:XF1
Xref Ltd
0.09
-0.05
-35.71%
AU:FLX
Felix Group Holdings Ltd.
0.11
-0.09
-43.59%
AU:DUB
Dubber Corporation Limited
0.01
-0.03
-71.05%

hipages Group Holdings Ltd. Corporate Events

Hipages Issues New Shares Following Conversion of Unquoted Securities
Mar 9, 2026

Hipages Group Holdings Ltd, a home services marketplace operator listed on the ASX under the code HPG, continues to expand its equity base as part of its capital management and incentive structures. The company’s core platform links homeowners with tradespeople, positioning it within the broader digital services and gig-economy ecosystem.

The company has issued 305,632 new fully paid ordinary shares following the exercise or conversion of previously unquoted securities on March 5, 2026. This increase in issued capital modestly dilutes existing shareholders but may reflect the vesting of employee or management incentives, aligning stakeholders’ interests with the company’s long-term performance.

The most recent analyst rating on (AU:HPG) stock is a Hold with a A$1.00 price target. To see the full list of analyst forecasts on hipages Group Holdings Ltd. stock, see the AU:HPG Stock Forecast page.

Hipages Director Catherine Hill Increases Shareholding Through Equity Plan
Mar 9, 2026

Hipages Group Holdings has disclosed a change in director Catherine Hill’s interests in the company’s securities following the exercise of rights under its Management Equity Plan. Hill converted 23,631 rights into fully paid ordinary shares, increasing her holding from 20,678 to 44,309 shares, with no remaining rights on issue in her name.

The transaction, executed via custodian BNP Paribas Nominees P/L HUB24 Custodian Services, involved no cash payment on conversion of rights into shares, with the estimated value of each right based on the five-day volume-weighted average price prior to 5 March 2026. The change reflects routine equity-based remuneration and further aligns the director’s interests with those of shareholders without altering the company’s overall capital structure in a material way.

The most recent analyst rating on (AU:HPG) stock is a Hold with a A$1.00 price target. To see the full list of analyst forecasts on hipages Group Holdings Ltd. stock, see the AU:HPG Stock Forecast page.

hipages Group Delivers Profit Surge and Stronger Asset Backing but Keeps Dividends on Hold
Feb 23, 2026

hipages Group Holdings reported an 11% rise in total revenue to A$44.9 million for the half-year ended 31 December 2025, driven by growth in ordinary activities. Net profit attributable to members surged to A$2.7 million from A$73,000 a year earlier, while net tangible asset backing per share increased sharply to A$0.088.

The company confirmed there were no changes in ownership of controlled entities during the period and reiterated that it will not pay a dividend for the half-year, consistent with the prior period. The results, reviewed by PwC, suggest improved profitability and a stronger balance sheet, but also indicate that management is prioritising reinvestment or balance sheet strength over near-term capital returns to shareholders.

The most recent analyst rating on (AU:HPG) stock is a Buy with a A$1.00 price target. To see the full list of analyst forecasts on hipages Group Holdings Ltd. stock, see the AU:HPG Stock Forecast page.

hipages sets date and investor webinar for H1 FY26 results
Feb 10, 2026

Hipages Group Holdings will release its financial results for the six months ended 31 December 2025 on 24 February 2026, and will host a webinar and Q&A session for investors and analysts the same morning, led by CEO and Co-Founder Roby Sharon-Zipser and CFOO Jaco Jonker. The event underscores the company’s ongoing engagement with the investment community as it pursues its strategic shift toward a more integrated SaaS-led platform for tradies and home improvement businesses, with stakeholder interest likely focused on how this evolution is translating into growth and platform utilisation.

Investors and analysts can participate in the Q&A by submitting written questions before or during the live session or by requesting verbal access through the webinar chat, reflecting hipages’ effort to maintain transparent communication around its financial performance and strategic progress. The company is also promoting its Investor Hub for ongoing updates, signalling a push to deepen investor relations as it scales its marketplace and workflow management offerings across Australia and New Zealand.

The most recent analyst rating on (AU:HPG) stock is a Buy with a A$1.00 price target. To see the full list of analyst forecasts on hipages Group Holdings Ltd. stock, see the AU:HPG Stock Forecast page.

hipages Issues 262,175 Unquoted Rights Under Employee Incentive Scheme
Jan 20, 2026

hipages Group Holdings Ltd has notified the ASX of the issue of 262,175 unquoted rights securities (HPGAA) under its employee incentive scheme, with an issue date of 7 January 2026. These rights are subject to transfer restrictions and will not be quoted on the ASX until those restrictions lapse, highlighting the company’s ongoing use of equity-based remuneration to align employee interests with shareholders and support talent retention in its digital trades marketplace business.

The most recent analyst rating on (AU:HPG) stock is a Buy with a A$1.50 price target. To see the full list of analyst forecasts on hipages Group Holdings Ltd. stock, see the AU:HPG Stock Forecast page.

Hipages Reports Lapse of 39,703 Conditional Performance Rights
Jan 7, 2026

Hipages Group Holdings Ltd has notified the market of the cessation of 39,703 performance rights (security code HPGAA) after they lapsed on 31 December 2025 because their conditions were not met or became incapable of being satisfied. The lapsing of these conditional rights marginally reduces the company’s pool of potential equity-based remuneration, signalling that certain performance or service hurdles tied to these rights were not achieved, but does not affect the existing ordinary share capital on issue.

The most recent analyst rating on (AU:HPG) stock is a Hold with a A$1.50 price target. To see the full list of analyst forecasts on hipages Group Holdings Ltd. stock, see the AU:HPG Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 25, 2026