hipages Group Holdings Ltd. (HPG) AI Stock Analysis

• Market Cap: AU$143.06M
• Dividend Yield: N/A
• Average Volume (3M): 284.68K
• Price to Earnings (P/E): 58.4
• Beta (1Y): 0.55
• Revenue Growth: 10.40%
• EPS Growth: -32.96%
• Country: AU
• Employees: N/A
• Sector: Technology
• Sector Strength: 88
• Industry: Software - Application
• EPS (TTM): 0.02
• Shares Outstanding: 136,903,920
• 10 Day Avg. Volume: 121,169
• 30 Day Avg. Volume: 284,679
• PEG Ratio: -1.61
• Price to Book (P/B): 2.94
• Price to Sales (P/S): 1.53
• P/FCF Ratio: 5.79
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 62 Neutral
• Price Target: AU$1.00 ▼(-19.35% Downside)

hipages Group Holdings Ltd. demonstrates strong financial performance with robust cash flow and stable balance sheet, contributing significantly to the overall score. Technical analysis indicates positive price trends, though the valuation suggests potential overvaluation concerns. The absence of earnings call and corporate events data limits additional insights.

Positive Factors

Free Cash Flow Strength

Sustained free cash flow growth improves financial flexibility and funds product development, marketing, or selective M&A without heavy external financing. Over 2–6 months this supports continued platform investment and resilience to demand variability, strengthening long-term execution.

Conservative Leverage

A low debt-to-equity profile reduces interest burden and bankruptcy risk, preserving capacity to invest in growth initiatives. This conservative capital structure allows durable operational focus and optionality for scaling or downturns without jeopardising core marketplace operations.

Diverse Monetisation Model

Multiple, complementary revenue streams (subscriptions, pay-per-lead, value-added services) create recurring revenue and reduce reliance on any single channel. This enhances unit economics, builds retention among tradespeople, and supports network effects that are durable over mid-term horizons.

Negative Factors

Modest Net Profit Margin

A persistently modest net margin constrains retained earnings and limits capacity to self-fund rapid expansion or margin-boosting investments. Over several months this reduces resilience to cost inflation and limits the pace at which operational improvements can translate into higher shareholder returns.

Negative EPS Growth

Material negative EPS growth signals earnings dilution or falling profitability, which can reflect margin pressure or higher costs. Persisting over a multi-month horizon, negative EPS growth undermines per-share value creation and may limit management’s ability to fund strategic initiatives internally.

Moderate Return on Equity

ROE that is only moderate suggests the business is not yet delivering high capital efficiency. Over the medium term this can limit shareholder returns and indicate that management must further improve margins, pricing, or asset utilisation to materially raise long-term profitability.

hipages Group Holdings Ltd. Business Overview & Revenue Model

Company Description

Hipages Group Holdings Limited, together with its subsidiaries, operates as an online tradie marketplace and software as a service provider in Australia and New Zealand. The company offers hipages, an online tradie marketplace that provides job leads from homeowners and organizations looking for qualified professionals; and Builderscrack, an online tradie platform that enables consumers to connect with trade service providers. It also provides Tradiecore, a workflow management software that eases the burden of everyday admin for tradie businesses; and Bricks and Agent, a property maintenance platform. The company was founded in 2004 and is based in Sydney, Australia.

How the Company Makes Money

hipages generates revenue primarily through a subscription model where tradespeople pay to be listed on the platform and gain access to potential customers. They also earn money from lead generation, where they charge tradespeople for each customer inquiry received through the platform. Additionally, hipages may explore partnerships with other businesses and service providers, enhancing their offerings and creating cross-promotional opportunities that further contribute to their earnings.

hipages Group Holdings Ltd. Financial Statement Overview

Summary

hipages Group Holdings Ltd. exhibits a solid financial performance with consistent revenue growth and improved profitability margins. The balance sheet reflects financial stability with low leverage, while the cash flow statement indicates strong cash generation capabilities. Despite some areas for improvement in profitability, the company is well-positioned for future growth in the software application industry.

Income Statement

hipages Group Holdings Ltd. has shown consistent revenue growth over the years, with a 5.28% increase in the latest period. The gross profit margin has improved significantly, indicating better cost management. However, the net profit margin remains modest, suggesting room for improvement in profitability. The EBIT and EBITDA margins have shown positive trends, reflecting operational efficiency gains.

Balance Sheet

The company's debt-to-equity ratio is relatively low, indicating a conservative leverage position. Return on equity has improved but remains moderate, suggesting potential for higher profitability. The equity ratio is stable, reflecting a solid capital structure. Overall, the balance sheet shows financial stability with manageable debt levels.

Cash Flow

hipages Group Holdings Ltd. has demonstrated strong free cash flow growth, with a 13.08% increase in the latest period. The operating cash flow to net income ratio is healthy, indicating efficient cash generation relative to earnings. The free cash flow to net income ratio is also strong, highlighting effective cash management. Overall, the cash flow position is robust, supporting future growth and investment.

Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	83.18M	83.18M	75.31M	65.89M	60.66M	55.81M
Gross Profit	50.04M	50.04M	46.44M	-3.31M	-1.56M	36.39M
EBITDA	2.31M	2.31M	20.45M	9.60M	10.20M	4.99M
Net Income	2.39M	2.39M	3.56M	-5.14M	-910.00K	-6.20M
Balance Sheet
Total Assets	67.71M	67.71M	63.81M	62.22M	67.76M	57.28M
Cash, Cash Equivalents and Short-Term Investments	27.09M	27.09M	21.27M	12.35M	12.24M	30.30M
Total Debt	8.97M	8.97M	9.70M	11.71M	13.85M	8.58M
Total Liabilities	24.56M	24.56M	25.05M	28.02M	30.66M	21.54M
Stockholders Equity	43.15M	43.15M	38.76M	34.20M	37.10M	35.74M
Cash Flow
Free Cash Flow	21.91M	21.91M	19.13M	-251.00K	-564.00K	-312.00K
Operating Cash Flow	22.51M	22.51M	19.31M	15.70M	12.59M	6.86M
Investing Cash Flow	-15.10M	-15.10M	-5.29M	-15.50M	-28.67M	-7.14M
Financing Cash Flow	-1.91M	-1.91M	-2.44M	-2.58M	-3.28M	21.76M

hipages Group Holdings Ltd. Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 1.24
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:HPG, the sentiment is Negative. The current price of 1.24 is above the 20-day moving average (MA) of 1.11, above the 50-day MA of 1.21, and above the 200-day MA of 1.12, indicating a bearish trend. The MACD of -0.05 indicates Positive momentum. The RSI at 35.68 is Neutral, neither overbought nor oversold. The STOCH value of 28.74 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:HPG.

hipages Group Holdings Ltd. Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
HPG	62 Neutral	AU$143.06M	58.38	5.84%	―	10.40%	-32.96%
Sector *	61 Neutral	$37.18B	12.37	-10.20%	1.83%	8.50%	-7.62%
VIG	48 Neutral	AU$30.75M	-102.50	-3.14%	―	2.98%	93.55%
DUB	44 Neutral	AU$43.23M	-0.95	-212.09%	―	9.14%	65.30%
XF1	43 Neutral	AU$29.71M	-13.50	―	―	7.32%	67.11%
FLX	41 Neutral	AU$38.81M	-5.60	―	―	21.82%	6.83%

hipages Group Holdings Ltd. Corporate Events

hipages Issues 262,175 Unquoted Rights Under Employee Incentive Scheme

hipages Group Holdings Ltd has notified the ASX of the issue of 262,175 unquoted rights securities (HPGAA) under its employee incentive scheme, with an issue date of 7 January 2026. These rights are subject to transfer restrictions and will not be quoted on the ASX until those restrictions lapse, highlighting the company’s ongoing use of equity-based remuneration to align employee interests with shareholders and support talent retention in its digital trades marketplace business.

The most recent analyst rating on (AU:HPG) stock is a Buy with a A$1.50 price target. To see the full list of analyst forecasts on hipages Group Holdings Ltd. stock, see the AU:HPG Stock Forecast page.

Hipages Reports Lapse of 39,703 Conditional Performance Rights

Hipages Group Holdings Ltd has notified the market of the cessation of 39,703 performance rights (security code HPGAA) after they lapsed on 31 December 2025 because their conditions were not met or became incapable of being satisfied. The lapsing of these conditional rights marginally reduces the company’s pool of potential equity-based remuneration, signalling that certain performance or service hurdles tied to these rights were not achieved, but does not affect the existing ordinary share capital on issue.

The most recent analyst rating on (AU:HPG) stock is a Hold with a A$1.50 price target. To see the full list of analyst forecasts on hipages Group Holdings Ltd. stock, see the AU:HPG Stock Forecast page.

Ellerston Capital Ceases to Be Substantial Holder in hipages Group

Ellerston Capital Limited has lodged a notice that it has ceased to be a substantial holder in hipages Group Holdings Ltd, following changes in its relevant interests in the company’s voting securities as of 16 December 2025. The investment manager clarified that the hipages shares referenced were held on behalf of third-party client accounts under its discretionary management, and that neither Ellerston nor its own shareholders or associates hold a direct interest in the shares, signalling a shift in hipages’ institutional shareholder base that may alter its register composition but does not directly affect its underlying operations.

The most recent analyst rating on (AU:HPG) stock is a Hold with a A$1.50 price target. To see the full list of analyst forecasts on hipages Group Holdings Ltd. stock, see the AU:HPG Stock Forecast page.

hipages Director Acquires Additional Equity Entitlements

hipages Group Holdings Ltd. announced a change in the director’s interest notice, detailing that Director Kate Mills has acquired an additional 23,462 rights, bringing her total to 93,778 rights. This acquisition is part of an annual grant of Director Equity Entitlements valued at $30,000, which was approved by shareholders at the 2023 AGM. The rights vest immediately upon granting, reflecting the company’s commitment to aligning director interests with shareholder value.

The most recent analyst rating on (AU:HPG) stock is a Hold with a A$1.50 price target. To see the full list of analyst forecasts on hipages Group Holdings Ltd. stock, see the AU:HPG Stock Forecast page.

hipages Group Issues Unquoted Securities to Employees

hipages Group Holdings Ltd announced the issuance of 23,462 unquoted securities under an employee incentive scheme. These securities are subject to transfer restrictions and will not be quoted on the ASX until the restrictions are lifted. This move is part of the company’s strategy to incentivize its employees, potentially enhancing workforce motivation and aligning employee interests with company performance.

The most recent analyst rating on (AU:HPG) stock is a Hold with a A$1.50 price target. To see the full list of analyst forecasts on hipages Group Holdings Ltd. stock, see the AU:HPG Stock Forecast page.

hipages Announces Director’s Interest Change Under Equity Plan

hipages Group Holdings Ltd. has announced a change in the director’s interest notice, specifically concerning Robert Eliahu Sharon-Zipser. The change involves the allocation of rights under the hipages Management Equity Plan, as approved at the company’s 2025 Annual General Meeting. This adjustment reflects a strategic move to align management interests with shareholder value, potentially impacting the company’s operational focus and stakeholder engagement.

The most recent analyst rating on (AU:HPG) stock is a Hold with a A$1.50 price target. To see the full list of analyst forecasts on hipages Group Holdings Ltd. stock, see the AU:HPG Stock Forecast page.

hipages Group Issues Unquoted Securities Under Employee Incentive Scheme

hipages Group Holdings Ltd. announced the issuance of 2,714,662 unquoted securities under an employee incentive scheme. These securities are subject to transfer restrictions and are not quoted on the ASX until the restrictions are lifted, indicating a strategic move to incentivize employees and align their interests with company performance.

The most recent analyst rating on (AU:HPG) stock is a Hold with a A$1.50 price target. To see the full list of analyst forecasts on hipages Group Holdings Ltd. stock, see the AU:HPG Stock Forecast page.

Hipages Group Issues Unquoted Equity Securities Under Employee Incentive Scheme

Hipages Group Holdings Ltd announced the issuance of 271,576 unquoted equity securities under an employee incentive scheme. These securities are subject to transfer restrictions and will not be quoted on the ASX until the restrictions are lifted, potentially impacting employee retention and aligning interests with company performance.

The most recent analyst rating on (AU:HPG) stock is a Hold with a A$1.50 price target. To see the full list of analyst forecasts on hipages Group Holdings Ltd. stock, see the AU:HPG Stock Forecast page.

hipages Group Successfully Passes All Resolutions at 2025 AGM

hipages Group Holdings Ltd announced that all resolutions from their 2025 Annual General Meeting were successfully passed. This includes key resolutions such as the re-election of independent non-executive directors and the approval of equity entitlements for the CEO and Chair. The outcomes reflect strong shareholder support and are indicative of the company’s stable governance and strategic direction, which could positively impact its market position and stakeholder confidence.

The most recent analyst rating on (AU:HPG) stock is a Hold with a A$1.50 price target. To see the full list of analyst forecasts on hipages Group Holdings Ltd. stock, see the AU:HPG Stock Forecast page.

hipages Group Reports Strong FY25 Performance and Strategic Transformation

hipages Group Holdings Ltd reported a successful fiscal year 2025, marked by a strategic transformation from a marketplace to a SaaS-enabled platform, achieving double-digit revenue growth and meeting its financial guidance for revenue growth, EBITDA margin, and free cash flow. The company emphasized its commitment to growth through disciplined capital management, maintaining a strong balance sheet with no debt and a cash balance of $26.9 million, and plans to invest in AI technologies to enhance user experience and operational efficiency, while also focusing on cyber resilience to protect customer trust.

The most recent analyst rating on (AU:HPG) stock is a Hold with a A$1.50 price target. To see the full list of analyst forecasts on hipages Group Holdings Ltd. stock, see the AU:HPG Stock Forecast page.