Brisbane Broncos Limited (BBL) AI Stock Analysis

• Market Cap: AU$167.65M
• Dividend Yield: 1.38%
• Average Volume (3M): 9.69K
• Price to Earnings (P/E): 18.3
• Beta (1Y): 0.25
• Revenue Growth: 13.97%
• EPS Growth: 21.30%
• Country: AU
• Employees: 17
• Sector: Communication Services
• Sector Strength: 97
• Industry: Entertainment
• EPS (TTM): 0.02
• Shares Outstanding: 98,040,634
• 10 Day Avg. Volume: 21,729
• 30 Day Avg. Volume: 9,690
• PEG Ratio: 0.51
• Price to Book (P/B): 2.65
• Price to Sales (P/S): 1.95
• P/FCF Ratio: 12.61
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 68 Neutral
• Price Target: AU$2.00 ▲(33.33% Upside)
• Action: Reiterated Date: 03/01/26
• Date: Action: Reiterated 03/01/26

The score is primarily supported by financial strength—especially the very strong balance sheet and improved operating/free cash flow. Offsetting this are weak operating profitability signals in the income statement, a mixed near-term technical setup, and a valuation that looks only moderately attractive given the P/E and modest dividend yield.

Positive Factors

Strong balance sheet

Near-zero leverage and ~A$53.6m equity give Brisbane Broncos durable financial flexibility. This conservative capital structure reduces refinancing and solvency risk, allows internal funding for player investment, facilities or marketing, and provides shock absorption during revenue downturns.

Improving cash generation

Material improvement in operating and free cash flow in 2025 demonstrates stronger cash conversion and internal funding capacity. Sustained cash generation supports reinvestment in team and match-day experience, funds commercial initiatives, reduces external financing needs and enables disciplined capital allocation.

Consistent revenue growth

Steady top-line growth across 2022–2025 reflects durable monetisation of the fan base via sponsorship, match-day, broadcasting and merchandise. Persistent revenue expansion strengthens commercial negotiating power, supports long-term cash generation and reduces risk of structural revenue decline.

Negative Factors

Weak operating profitability

Negative EBIT/EBITDA despite positive net income indicates weak core operating margins and reliance on non-operating or one-off items. This reduces earnings quality, limits margin buffers against cost inflation, and heightens vulnerability if commercial revenues or league distributions soften.

Revenue sensitivity to on-field performance

Earnings materially depend on sporting results, attendance, scheduling and fan engagement. This structural linkage produces persistent revenue volatility: poor seasons, fewer home fixtures or weaker engagement can meaningfully reduce sponsorship renewals, memberships and match-day receipts over multi-month horizons.

Cyclical cash flow variability

Prior-year variability shows cash flows are seasonally and event-driven. Even with stronger 2025 cash generation, cyclical receipts tied to fixtures and events complicate budgeting, capital allocation and timing of investments or distributions, increasing short-to-medium term planning risk.

Brisbane Broncos Limited Business Overview & Revenue Model

Company Description

Brisbane Broncos Limited manages and operates the Brisbane Broncos Rugby League Football Team in Australia. The company was incorporated in 1987 and is headquartered in Red Hill, Australia. Brisbane Broncos Limited is a subsidiary of Nationwide News Pty Ltd.

How the Company Makes Money

Brisbane Broncos Limited generates revenue through several key streams. The primary source of income is derived from match day revenues, which include ticket sales, concessions, and stadium-related income. Additionally, the club benefits from broadcasting rights deals, which provide substantial financial input due to the popularity of rugby league in Australia. Sponsorships and partnerships with local and international brands also contribute significantly to the company’s earnings, offering advertising and promotional opportunities. Merchandise sales, including team apparel and memorabilia, further enhance revenue, along with membership subscriptions from a dedicated fan base that supports the club through annual memberships and exclusive content access. These diversified revenue streams are critical to sustaining the club’s operations and competitive performance in the NRL.

Brisbane Broncos Limited Financial Statement Overview

Summary

Strong balance sheet (near-zero debt and sizeable equity) and improving cash generation (higher operating cash flow and free cash flow in 2025) support financial resilience. The main drag is weak core operating profitability, with EBIT/EBITDA negative in recent years despite positive net income.

Income Statement

Revenue has grown consistently from 2022–2025 (with ~11.1% growth in 2025), and net income has been positive since 2021 with improving absolute profits. However, underlying operating profitability looks weak: EBIT and EBITDA are negative in most recent years (including 2025), suggesting earnings are being supported by items outside core operations. Gross profit is positive but relatively thin versus revenue, which limits downside protection if costs rise.

Balance Sheet

The balance sheet is a clear strength. The company operates with minimal leverage (near-zero debt historically; only ~0.12m debt in 2025) against a sizable equity base (~53.6m in 2025) and growing total assets (~75.6m in 2025). This conservative capital structure provides flexibility and reduces financial risk, though returns on equity are only shown through 2024 and are not available for 2025.

Cash Flow

Cash generation is strong and improving. Operating cash flow increased meaningfully in 2025 (~13.7m vs ~7.1m in 2024) and free cash flow also rose (~11.3m), with very strong free cash flow growth in 2025. Prior years show free cash flow generally tracking net income reasonably well (where provided), supporting earnings quality. The main watch-out is variability across earlier years, indicating cash flows can be somewhat cyclical.

Breakdown	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	73.09M	60.58M	54.86M	43.48M	35.72M
Gross Profit	6.66M	4.67M	2.93M	1.59M	4.79M
EBITDA	-12.40M	-13.57M	-12.83M	-12.18M	5.52M
Net Income	7.77M	5.72M	5.63M	3.23M	2.90M
Balance Sheet
Total Assets	75.56M	63.42M	58.25M	55.04M	53.23M
Cash, Cash Equivalents and Short-Term Investments	35.97M	26.66M	22.81M	19.83M	18.40M
Total Debt	119.92K	0.00	0.00	0.00	0.00
Total Liabilities	21.96M	15.63M	14.71M	15.66M	16.11M
Stockholders Equity	53.60M	47.79M	43.54M	39.38M	37.12M
Cash Flow
Free Cash Flow	11.27M	5.31M	4.46M	2.41M	2.86M
Operating Cash Flow	13.72M	7.15M	5.73M	3.24M	3.17M
Investing Cash Flow	-2.45M	-1.83M	-1.28M	-832.38K	-311.03K
Financing Cash Flow	-1.96M	-1.47M	-1.47M	-980.41K	-490.20K

Brisbane Broncos Limited Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 1.50
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:BBL, the sentiment is Positive. The current price of 1.5 is below the 20-day moving average (MA) of 1.71, below the 50-day MA of 1.69, and above the 200-day MA of 1.32, indicating a neutral trend. The MACD of >-0.01 indicates Positive momentum. The RSI at 51.77 is Neutral, neither overbought nor oversold. The STOCH value of 74.47 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AU:BBL.

Brisbane Broncos Limited Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
BBL	68 Neutral	AU$167.65M	18.29	14.75%	1.38%	13.97%	21.30%
NEC	66 Neutral	AU$1.37B	-22.01	0.28%	4.83%	2.18%	-4.23%
Sector *	60 Neutral	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%
EVT	60 Neutral	AU$2.02B	13.49	4.11%	2.90%	0.55%	591.92%
SEG	55 Neutral	AU$67.41M	5.31	-3.38%	10.34%	-11.83%	-318.10%
AIM	50 Neutral	AU$49.24M	-10.33	-4.13%	―	-2.08%	-25.00%

Brisbane Broncos Limited Corporate Events

Brisbane Broncos Declares A$0.03 Dividend for 2025 Financial Year

Brisbane Broncos Limited, the ASX-listed owner of the Brisbane Broncos rugby league club, has declared a dividend on its ordinary fully paid shares relating to the financial year ended 31 December 2025. The distribution underscores the club’s ongoing ability to return capital to shareholders from its core sports and entertainment operations.

The board has approved a dividend of A$0.03 per ordinary share, with an ex-dividend date of 18 March 2026, a record date of 19 March 2026, and payment scheduled for 16 April 2026. The payout provides income to investors and signals continued financial stability as the company closes out the 2025 reporting period.

The most recent analyst rating on (AU:BBL) stock is a Hold with a A$2.00 price target. To see the full list of analyst forecasts on Brisbane Broncos Limited stock, see the AU:BBL Stock Forecast page.

Broncos Profit Surges on Dual Premierships and Revenue Growth

Brisbane Broncos Limited reported a strong improvement in full-year 2025 results, with net profit after tax rising to $7.77 million from $5.72 million and EBITDA climbing to $11.49 million on the back of a 20.5% increase in gross revenue to $98.31 million. The club’s NRL and NRLW premiership wins boosted average crowds, memberships, ticketing, merchandise and corporate sales, while expanded ARLC grant funding, including initial payments linked to a new Pacific Rugby League Partnership, underpinned revenue growth alongside higher football, game-day, marketing and community program expenditure.

The most recent analyst rating on (AU:BBL) stock is a Hold with a A$2.00 price target. To see the full list of analyst forecasts on Brisbane Broncos Limited stock, see the AU:BBL Stock Forecast page.

Dual Premierships Propel Brisbane Broncos to Stronger 2025 Profit Forecast

Brisbane Broncos Limited has forecast that its profit before tax for the year ended 31 December 2025 will be approximately 30% to 40% higher than the 2024 result of $8.39 million, pending completion of the audit. The uplift reflects a standout 2025 season in which both the NRL and NRLW teams won their premierships, driving stronger commercial and consumer revenue from larger crowds, increased memberships and ticket sales, higher merchandise sales, finals incentives and corporate sales, alongside higher ARLC grants tied to club funding and competition expansion. Expenditure also rose, with higher costs linked to bigger attendances, finals participation, increased merchandise cost of sales, expanded marketing and sponsorship activations around the season and finals, the launch of a new club logo, and greater investment in football department operations and player pathways across both men’s and women’s programs.

The most recent analyst rating on (AU:BBL) stock is a Hold with a A$2.00 price target. To see the full list of analyst forecasts on Brisbane Broncos Limited stock, see the AU:BBL Stock Forecast page.