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Brisbane Broncos Limited (AU:BBL)
ASX:BBL
Australian Market
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Brisbane Broncos Limited (BBL) AI Stock Analysis

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AU:BBL

Brisbane Broncos Limited

(Sydney:BBL)

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Neutral 67 (OpenAI - 5.2)
Rating:67Neutral
Price Target:
AU$1.50
▲(0.00% Upside)
Action:Reiterated
Date:07/18/26
The score is driven primarily by strong financial quality—especially the conservative balance sheet and improving cash flows—offset by weak recent operating profitability and mixed technical signals (negative MACD and price below longer-term moving averages). Valuation is broadly reasonable but not strongly compelling on its own.
Positive Factors
Conservative balance sheet
Very low leverage and a sizable equity base provide durable financial flexibility. This reduces refinancing and interest-rate risk, supports multi-year commercial investments and sponsorship deals, and helps the club withstand lower attendance seasons without immediate solvency pressure.
Negative Factors
Weak operating profitability
Negative core operating profits indicate the club’s day-to-day business often fails to fully cover operating costs. Reliance on one-off items or non-operating gains to post net income reduces margin sustainability and leaves long-term returns sensitive to cost increases or revenue softening.
Read all positive and negative factors
Positive Factors
Negative Factors
Conservative balance sheet
Very low leverage and a sizable equity base provide durable financial flexibility. This reduces refinancing and interest-rate risk, supports multi-year commercial investments and sponsorship deals, and helps the club withstand lower attendance seasons without immediate solvency pressure.
Read all positive factors

Brisbane Broncos Limited (BBL) vs. iShares MSCI Australia ETF (EWA)

Brisbane Broncos Limited Business Overview & Revenue Model

Company Description
Brisbane Broncos Limited, together with its subsidiaries, is involved in the management and operation of the Brisbane Broncos Rugby League Football teams in Australia. Brisbane Broncos Limited was incorporated in 1987 and is headquartered in Red H...
How the Company Makes Money
BBL’s earnings are primarily derived from commercialising the Brisbane Broncos brand and participating in the NRL competition. Key revenue streams include: (1) sponsorship and commercial partnerships, where corporate partners pay for brand exposur...

Brisbane Broncos Limited Financial Statement Overview

Summary
Overall fundamentals are supported by a very strong balance sheet (minimal debt and growing assets) and improving cash generation (higher operating cash flow and free cash flow in 2025). The main drag is weaker core operating profitability, with negative EBIT/EBITDA in recent years despite positive net income, implying reliance on non-operating factors.
Income Statement
58
Neutral
Balance Sheet
86
Very Positive
Cash Flow
82
Very Positive
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue73.09M60.58M54.86M43.48M35.72M
Gross Profit6.66M4.67M2.93M1.59M4.79M
EBITDA-12.40M-13.57M-12.83M-12.18M5.52M
Net Income7.77M5.72M5.63M3.23M2.90M
Balance Sheet
Total Assets75.56M63.42M58.25M55.04M53.23M
Cash, Cash Equivalents and Short-Term Investments35.97M26.66M22.81M19.83M18.40M
Total Debt119.92K0.000.000.000.00
Total Liabilities21.96M15.63M14.71M15.66M16.11M
Stockholders Equity53.60M47.79M43.54M39.38M37.12M
Cash Flow
Free Cash Flow11.27M5.31M4.46M2.41M2.86M
Operating Cash Flow13.72M7.15M5.73M3.24M3.17M
Investing Cash Flow-2.45M-1.83M-1.28M-832.38K-311.03K
Financing Cash Flow-1.96M-1.47M-1.47M-980.41K-490.20K

Brisbane Broncos Limited Technical Analysis

Technical Analysis Sentiment
Negative
Last Price1.50
Price Trends
50DMA
1.44
Negative
100DMA
1.55
Negative
200DMA
1.53
Negative
Market Momentum
MACD
-0.02
Negative
RSI
48.78
Neutral
STOCH
82.22
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:BBL, the sentiment is Negative. The current price of 1.5 is above the 20-day moving average (MA) of 1.30, above the 50-day MA of 1.44, and below the 200-day MA of 1.53, indicating a bearish trend. The MACD of -0.02 indicates Negative momentum. The RSI at 48.78 is Neutral, neither overbought nor oversold. The STOCH value of 82.22 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:BBL.

Brisbane Broncos Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
AU$94.09M-111.67-3.38%8.06%5.18%-162.59%
67
Neutral
AU$124.02M15.9514.75%1.38%23.38%36.02%
66
Neutral
AU$1.52B342.860.28%62.81%-11.32%-95.16%
64
Neutral
AU$150.28M17.697.48%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
60
Neutral
AU$2.09B54.264.11%2.90%4.48%355.35%
52
Neutral
AU$73.15M-161.67-0.38%2.55%0.63%-116.67%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:BBL
Brisbane Broncos Limited
1.27
0.23
22.70%
AU:SEG
Sports Entertainment Group Limited
0.34
0.10
41.35%
AU:NEC
Nine Entertainment Co. Holdings Limited
0.96
-0.16
-14.29%
AU:VVA
Viva Leisure Ltd.
1.53
0.19
14.66%
AU:EXP
Experience Co Ltd
0.10
-0.02
-19.17%
AU:EVT
Event Hospitality & Entertainment Ltd.
12.86
-3.65
-22.12%

Brisbane Broncos Limited Corporate Events

Brisbane Broncos Director Karl Morris Increases Indirect Shareholding
Jun 30, 2026
Brisbane Broncos Limited has disclosed a change in director Karl Douglas Morris’s indirect shareholding, held through Luisthan Pty Ltd (Morris S/F A/C). Morris acquired a total of 12,100 ordinary shares via on-market trades on 26 and 29 June...
Brisbane Broncos Amends AGM Voting Exclusion on Director Pay Resolution
May 7, 2026
Brisbane Broncos Limited has issued an amended notice for its 2026 annual general meeting, specifically updating the voting exclusion arrangements on a resolution to increase the aggregate remuneration pool for directors. Under the revised stateme...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 18, 2026