Brisbane Broncos Limited (BBL) AI Stock Analysis

• Market Cap: AU$181.38M
• Dividend Yield: 1.38%
• Average Volume (3M): 9.69K
• Price to Earnings (P/E): 24.2
• Beta (1Y): 0.52
• Revenue Growth: 13.97%
• EPS Growth: 21.30%
• Country: AU
• Employees: 17
• Sector: Communication Services
• Sector Strength: 97
• Industry: Entertainment
• EPS (TTM): 0.06
• Shares Outstanding: 98,040,634
• 10 Day Avg. Volume: 21,729
• 30 Day Avg. Volume: 9,690
• PEG Ratio: 10.38
• Price to Book (P/B): 1.95
• Price to Sales (P/S): 1.54
• P/FCF Ratio: 17.52
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 66 Neutral
• Price Target: AU$2.00 ▲(33.33% Upside)

The score is driven primarily by strong financial stability (no debt) and positive free cash flow, tempered by weak underlying operating profitability (negative EBIT/EBITDA margins). Technicals are moderately supportive with neutral momentum, while valuation is acceptable but not particularly compelling given the modest dividend yield and mid-range P/E.

Positive Factors

Conservative balance sheet (no debt)

A zero-debt capital structure and rising equity materially lower financial risk and preserve flexibility. This durable strength supports investment in commercial partnerships or match-day assets, cushions revenue volatility, and enhances the company’s ability to fund operations without borrowing.

Consistent positive free cash flow

Sustained positive free cash flow (FCF) — covering ~74% of net income in 2024 — indicates real cash generation capability. Over the medium term this underpins reinvestment, supports shareholder returns or sponsorship investment, and provides a buffer against operating volatility.

Top-line recovery and revenue growth trend

A recovering and growing revenue base reflects improving fan engagement, sponsorship traction and commercial monetisation of the club brand. Durable top-line momentum gives management scope to stabilise margins and lever fixed-cost match-day and media revenues over time.

Negative Factors

Negative operating profitability (EBIT/EBITDA)

Persistently negative operating margins mean core sports operations lose money before non‑operating items. Reliance on below‑the‑line gains to produce net profit is not durable; it constrains reinvestment in squad, facilities, or commercial initiatives and raises sensitivity to lower league distributions.

Volatile gross margin and uneven profitability quality

Wide swings in gross margin reduce predictability of match‑day and merchandise economics and suggest exposure to variable costs or changing revenue mix. This volatility undermines long‑term planning and makes sustaining sponsorship pricing and operational break‑even more challenging.

Revenue exposure to on-field performance and limited diversification

The business is structurally tied to team performance, fixture schedules and fan behaviour, concentrating earnings risk. Limited scale (small employee base) and narrow revenue streams (sponsorship, match‑day, league distributions) leave cash flows vulnerable to attendance, form or sponsorship shocks.

Brisbane Broncos Limited Business Overview & Revenue Model

Company Description

Brisbane Broncos Limited manages and operates the Brisbane Broncos Rugby League Football Team in Australia. The company was incorporated in 1987 and is headquartered in Red Hill, Australia. Brisbane Broncos Limited is a subsidiary of Nationwide News Pty Ltd.

How the Company Makes Money

Brisbane Broncos Limited generates revenue through several key streams. The primary source of income is derived from match day revenues, which include ticket sales, concessions, and stadium-related income. Additionally, the club benefits from broadcasting rights deals, which provide substantial financial input due to the popularity of rugby league in Australia. Sponsorships and partnerships with local and international brands also contribute significantly to the company’s earnings, offering advertising and promotional opportunities. Merchandise sales, including team apparel and memorabilia, further enhance revenue, along with membership subscriptions from a dedicated fan base that supports the club through annual memberships and exclusive content access. These diversified revenue streams are critical to sustaining the club’s operations and competitive performance in the NRL.

Brisbane Broncos Limited Financial Statement Overview

Summary

Strength is the very conservative balance sheet (no debt, rising equity, solid ~12–13% ROE in 2023–2024) and consistently positive free cash flow. Offsetting this, operating profitability appears weak/unstable (deeply negative EBIT/EBITDA margins and volatile gross margin), which reduces confidence in the durability of earnings despite positive net income.

Income Statement

Revenue has rebounded strongly from 2020 and continued to grow in 2024 (+4.95% YoY), with net income remaining positive in recent years and net margins holding near ~9–10% in 2023–2024. However, profitability quality looks mixed: EBIT and EBITDA margins are deeply negative in 2023–2024 despite positive net income, and gross margin has been volatile (notably much lower in 2024 vs 2023). Overall, the top-line trend is constructive, but the underlying operating profitability profile is a key weakness.

Balance Sheet

The balance sheet is a clear strength: the company reports no debt across all years shown, resulting in a very conservative leverage profile. Equity has grown over time (2021–2024), and return on equity improved versus earlier years and remains solid in 2023–2024 (~12–13%). The main limitation is that returns are not consistently high across the full period (including a loss year in 2020), but overall financial risk appears low.

Cash Flow

Cash generation is positive and improving versus earlier years: operating cash flow and free cash flow are both positive in every year shown, with 2024 free cash flow at ~5.3M. Free cash flow covers a meaningful portion of net income (about ~74% in 2024), supporting earnings quality. Offsetting this, cash conversion is not consistently strong (operating cash flow is well below net income in 2023–2024), and 2024 free cash flow declined year over year (about -7.85%), indicating some near-term variability.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	65.79M	60.58M	54.86M	43.48M	35.72M	19.13M
Gross Profit	10.23M	4.67M	2.93M	1.59M	4.79M	-5.85M
EBITDA	10.73M	-13.57M	-12.83M	-12.18M	5.52M	821.00K
Net Income	7.48M	5.72M	5.63M	3.23M	2.90M	-376.00K
Balance Sheet
Total Assets	68.64M	63.42M	58.25M	55.04M	53.23M	50.89M
Cash, Cash Equivalents and Short-Term Investments	28.88M	26.66M	22.81M	19.83M	18.40M	16.03M
Total Debt	170.26K	0.00	0.00	0.00	0.00	0.00
Total Liabilities	16.80M	15.63M	14.71M	15.66M	16.11M	16.18M
Stockholders Equity	51.83M	47.79M	43.54M	39.38M	37.12M	34.72M
Cash Flow
Free Cash Flow	4.96M	5.31M	4.46M	2.41M	2.86M	2.13M
Operating Cash Flow	6.88M	7.15M	5.73M	3.24M	3.17M	2.29M
Investing Cash Flow	-1.92M	-1.83M	-1.28M	-832.38K	-311.03K	-154.69K
Financing Cash Flow	-1.96M	-1.47M	-1.47M	-980.41K	-490.20K	-980.41K

Brisbane Broncos Limited Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 1.50
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:BBL, the sentiment is Positive. The current price of 1.5 is below the 20-day moving average (MA) of 1.67, below the 50-day MA of 1.58, and above the 200-day MA of 1.22, indicating a bullish trend. The MACD of 0.05 indicates Negative momentum. The RSI at 61.74 is Neutral, neither overbought nor oversold. The STOCH value of 78.55 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AU:BBL.

Brisbane Broncos Limited Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
BBL	66 Neutral	AU$181.38M	24.25	15.24%	1.38%	13.97%	21.30%
Sector *	60 Neutral	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%
NEC	60 Neutral	AU$1.91B	18.37	6.58%	4.83%	2.18%	-4.23%
EVT	60 Neutral	AU$2.06B	61.80	3.49%	2.90%	0.55%	591.92%
SEG	55 Neutral	AU$81.45M	-11.07	-7.82%	10.34%	-11.83%	-318.10%
AIM	50 Neutral	AU$115.89M	-72.50	-2.21%	―	-2.08%	-25.00%