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Brisbane Broncos Limited (AU:BBL)
ASX:BBL
Australian Market

Brisbane Broncos Limited (BBL) AI Stock Analysis

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AU:BBL

Brisbane Broncos Limited

(Sydney:BBL)

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Neutral 66 (OpenAI - 5.2)
Rating:66Neutral
Price Target:
AU$1.50
▲(0.00% Upside)
The score is driven primarily by strong financial stability (no debt) and positive free cash flow, tempered by weak underlying operating profitability (negative EBIT/EBITDA margins). Technicals are moderately supportive with neutral momentum, while valuation is acceptable but not particularly compelling given the modest dividend yield and mid-range P/E.
Positive Factors
Balance Sheet Health
A debt-free balance sheet enhances financial stability, providing flexibility for strategic investments and resilience against economic downturns.
Revenue Growth
Consistent revenue growth indicates effective brand monetization and expanding market presence, supporting long-term business sustainability.
Director Confidence
Increased insider ownership suggests confidence in the company's future prospects, potentially aligning management's interests with shareholders.
Negative Factors
Operating Profitability
Weak operating profitability can undermine earnings quality and limit reinvestment capacity, posing risks to long-term growth and stability.
Cash Conversion
Inconsistent cash conversion may indicate inefficiencies in operations, potentially affecting liquidity and the ability to fund future growth.
Profitability Volatility
Volatile gross margins suggest instability in cost management or pricing power, which could impact long-term profitability and financial predictability.

Brisbane Broncos Limited (BBL) vs. iShares MSCI Australia ETF (EWA)

Brisbane Broncos Limited Business Overview & Revenue Model

Company DescriptionBrisbane Broncos Limited manages and operates the Brisbane Broncos Rugby League Football Team in Australia. The company was incorporated in 1987 and is headquartered in Red Hill, Australia. Brisbane Broncos Limited is a subsidiary of Nationwide News Pty Ltd.
How the Company Makes MoneyBrisbane Broncos Limited generates revenue through several key streams. The primary source of income is derived from match day revenues, which include ticket sales, concessions, and stadium-related income. Additionally, the club benefits from broadcasting rights deals, which provide substantial financial input due to the popularity of rugby league in Australia. Sponsorships and partnerships with local and international brands also contribute significantly to the company’s earnings, offering advertising and promotional opportunities. Merchandise sales, including team apparel and memorabilia, further enhance revenue, along with membership subscriptions from a dedicated fan base that supports the club through annual memberships and exclusive content access. These diversified revenue streams are critical to sustaining the club’s operations and competitive performance in the NRL.

Brisbane Broncos Limited Financial Statement Overview

Summary
Brisbane Broncos Limited shows a mixed financial performance with solid revenue growth and a strong balance sheet characterized by no debt and high equity. Cash flow generation is positive, yet operational inefficiencies reflected in negative EBIT margins pose a challenge. The company is positioned well financially, but must address operational challenges to improve its profitability.
Income Statement
46
Neutral
The income statement shows a notable increase in revenue over the past years, with a revenue growth rate of 10.42% from 2023 to 2024. However, the company has struggled with negative EBIT margins, reflecting operational inefficiencies. Despite these challenges, the net profit margin is positive, indicating some level of profitability.
Balance Sheet
86
Very Positive
The balance sheet is strong with no debt, leading to a favorable debt-to-equity ratio of 0. The equity ratio is robust at 75.36%, indicating a high level of financial stability. Return on equity stands at 11.97%, which is moderate and suggests reasonable profitability relative to shareholder equity.
Cash Flow
63
Positive
The cash flow statement reveals a healthy operating cash flow, with a strong operating cash flow to net income ratio of 1.25. Free cash flow has grown by 19.23% from 2023 to 2024, showcasing positive cash management. However, capital expenditures have been increasing, which may impact future cash flows.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue65.79M60.58M54.86M43.48M35.72M19.13M
Gross Profit10.23M4.67M2.93M1.59M4.79M-5.85M
EBITDA10.73M-13.57M-12.83M-12.18M5.52M821.00K
Net Income7.48M5.72M5.63M3.23M2.90M-376.00K
Balance Sheet
Total Assets68.64M63.42M58.25M55.04M53.23M50.89M
Cash, Cash Equivalents and Short-Term Investments28.88M26.66M22.81M19.83M18.40M16.03M
Total Debt170.26K0.000.000.000.000.00
Total Liabilities16.80M15.63M14.71M15.66M16.11M16.18M
Stockholders Equity51.83M47.79M43.54M39.38M37.12M34.72M
Cash Flow
Free Cash Flow4.96M5.31M4.46M2.41M2.86M2.13M
Operating Cash Flow6.88M7.15M5.73M3.24M3.17M2.29M
Investing Cash Flow-1.92M-1.83M-1.28M-832.38K-311.03K-154.69K
Financing Cash Flow-1.96M-1.47M-1.47M-980.41K-490.20K-980.41K

Brisbane Broncos Limited Technical Analysis

Technical Analysis Sentiment
Positive
Last Price1.50
Price Trends
50DMA
1.45
Positive
100DMA
1.34
Positive
200DMA
1.17
Positive
Market Momentum
MACD
0.04
Negative
RSI
58.69
Neutral
STOCH
76.45
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:BBL, the sentiment is Positive. The current price of 1.5 is below the 20-day moving average (MA) of 1.53, above the 50-day MA of 1.45, and above the 200-day MA of 1.17, indicating a bullish trend. The MACD of 0.04 indicates Negative momentum. The RSI at 58.69 is Neutral, neither overbought nor oversold. The STOCH value of 76.45 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AU:BBL.

Brisbane Broncos Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
66
Neutral
AU$156.87M20.9715.24%1.38%13.97%21.30%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
60
Neutral
AU$1.85B17.846.58%4.83%2.18%-4.23%
60
Neutral
AU$2.05B61.513.49%2.90%0.55%591.92%
55
Neutral
AU$81.45M-11.46-7.82%10.34%-11.83%-318.10%
55
Neutral
AU$153.48M-91.88-2.21%-2.08%-25.00%
46
Neutral
AU$62.15M-1.914.67%-0.43%-208.98%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:BBL
Brisbane Broncos Limited
1.60
0.67
72.04%
AU:SEG
Sports Entertainment Group Limited
0.29
0.09
45.00%
AU:EGG
Enero Group Limited
0.69
-0.36
-34.39%
AU:NEC
Nine Entertainment Co. Holdings Limited
1.17
0.29
32.95%
AU:AIM
Ai-Media Technologies Limited
0.74
>-0.01
-0.68%
AU:EVT
Event Hospitality & Entertainment Ltd.
12.64
1.53
13.77%

Brisbane Broncos Limited Corporate Events

Brisbane Broncos Director Increases Stake in Company
Nov 3, 2025

Brisbane Broncos Limited announced a change in the director’s interest, with Karl Douglas Morris acquiring an additional 6,439 ordinary shares through on-market trades. This change reflects a modest increase in Morris’s stake in the company, potentially signaling confidence in the company’s future performance and stability within the competitive sports and entertainment sector.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 30, 2025