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Brisbane Broncos Limited (AU:BBL)
ASX:BBL
Australian Market

Brisbane Broncos Limited (BBL) AI Stock Analysis

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AU

Brisbane Broncos Limited

(Sydney:BBL)

Rating:59Neutral
Price Target:
Brisbane Broncos Limited demonstrates good financial stability with no debt and a strong equity position. However, operational inefficiencies reflected in negative EBIT margins offset these strengths. The technical analysis suggests positive momentum, and the stock is reasonably valued with a solid dividend yield. Overall, the stock's performance is slightly above average, with opportunities for improvement in operational efficiency.

Brisbane Broncos Limited (BBL) vs. iShares MSCI Australia ETF (EWA)

Brisbane Broncos Limited Business Overview & Revenue Model

Company DescriptionBrisbane Broncos Limited (BBL) is a professional rugby league football club based in Brisbane, Queensland, Australia. Established in 1988, the Broncos are one of the most successful teams in the National Rugby League (NRL) and are known for their strong fan base and competitive performance. The company operates in the sports and entertainment sector, with its core services revolving around professional rugby league matches, merchandise sales, and fan engagement activities.
How the Company Makes MoneyBrisbane Broncos Limited generates revenue through several key streams. The primary source of income is derived from match day revenues, which include ticket sales, concessions, and stadium-related income. Additionally, the club benefits from broadcasting rights deals, which provide substantial financial input due to the popularity of rugby league in Australia. Sponsorships and partnerships with local and international brands also contribute significantly to the company’s earnings, offering advertising and promotional opportunities. Merchandise sales, including team apparel and memorabilia, further enhance revenue, along with membership subscriptions from a dedicated fan base that supports the club through annual memberships and exclusive content access. These diversified revenue streams are critical to sustaining the club’s operations and competitive performance in the NRL.

Brisbane Broncos Limited Financial Statement Overview

Summary
Brisbane Broncos Limited shows a mixed financial performance with solid revenue growth and a strong balance sheet characterized by no debt and high equity. Cash flow generation is positive, yet operational inefficiencies reflected in negative EBIT margins pose a challenge. The company is positioned well financially, but must address operational challenges to improve its profitability.
Income Statement
45
Neutral
The income statement shows a notable increase in revenue over the past years, with a revenue growth rate of 10.42% from 2023 to 2024. However, the company has struggled with negative EBIT margins, reflecting operational inefficiencies. Despite these challenges, the net profit margin is positive, indicating some level of profitability.
Balance Sheet
60
Neutral
The balance sheet is strong with no debt, leading to a favorable debt-to-equity ratio of 0. The equity ratio is robust at 75.36%, indicating a high level of financial stability. Return on equity stands at 11.97%, which is moderate and suggests reasonable profitability relative to shareholder equity.
Cash Flow
55
Neutral
The cash flow statement reveals a healthy operating cash flow, with a strong operating cash flow to net income ratio of 1.25. Free cash flow has grown by 19.23% from 2023 to 2024, showcasing positive cash management. However, capital expenditures have been increasing, which may impact future cash flows.
Breakdown
Dec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income StatementTotal Revenue
59.61M54.86M43.48M35.62M19.13M
Gross Profit
11.63M11.50M1.59M1.81M-5.85M
EBIT
-14.88M-12.04M-11.61M-11.09M-16.24M
EBITDA
-13.57M-12.83M6.02M5.52M821.00K
Net Income Common Stockholders
5.72M5.63M3.23M2.90M-376.23K
Balance SheetCash, Cash Equivalents and Short-Term Investments
26.66M22.81M19.83M18.40M16.03M
Total Assets
63.42M58.25M55.04M53.23M50.89M
Total Debt
0.000.000.000.000.00
Net Debt
-26.66M-22.81M-19.83M-18.40M-16.03M
Total Liabilities
15.63M14.71M15.66M16.11M16.18M
Stockholders Equity
47.79M43.54M39.38M37.12M34.72M
Cash FlowFree Cash Flow
5.31M4.46M2.41M2.86M2.13M
Operating Cash Flow
7.15M5.73M3.24M3.17M2.29M
Investing Cash Flow
-1.83M-1.28M-832.38K-311.03K-154.69K
Financing Cash Flow
-1.47M-1.47M-980.41K-490.20K-980.41K

Brisbane Broncos Limited Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.93
Price Trends
50DMA
0.98
Negative
100DMA
0.96
Negative
200DMA
0.93
Positive
Market Momentum
MACD
-0.02
Positive
RSI
45.17
Neutral
STOCH
23.53
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:BBL, the sentiment is Negative. The current price of 0.93 is below the 20-day moving average (MA) of 0.95, below the 50-day MA of 0.98, and above the 200-day MA of 0.93, indicating a neutral trend. The MACD of -0.02 indicates Positive momentum. The RSI at 45.17 is Neutral, neither overbought nor oversold. The STOCH value of 23.53 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:BBL.

Brisbane Broncos Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
AUCCV
78
Outperform
€172.57M8.799.12%8.59%8.52%6.10%
61
Neutral
$14.56B5.82-4.02%6.41%2.72%-31.67%
AUBBL
59
Neutral
AU$91.18M15.9512.53%2.15%10.42%1.57%
AURFG
55
Neutral
$110.76M12.284.31%21.87%
AUSGR
46
Neutral
$372.61M-127.99%-16.00%3.57%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:BBL
Brisbane Broncos Limited
0.93
-0.05
-5.10%
AU:SGR
Star Entertainment Group Limited
0.13
-0.37
-73.74%
AU:CCV
Cash Converters International Limited
0.28
0.09
46.28%
AU:RFG
Retail Food Group
1.76
-1.24
-41.33%

Brisbane Broncos Limited Corporate Events

Brisbane Broncos Limited Announces NRL Expansion with New PNG Team
Apr 28, 2025

Brisbane Broncos Limited has announced the Australian Rugby League Commission’s agreement with the Australian Government to fund a ten-year Pacific Rugby League Partnership. This initiative will introduce a Papua New Guinea-based team to the NRL Telstra Premiership Competition. As part of this expansion, the ARLC will distribute $4 million to the existing seventeen NRL clubs, with the first installment of $1.75 million being paid in April 2025. This expansion is expected to enhance the league’s reach and provide financial benefits to the current clubs.

Brisbane Broncos Limited Releases 2024 Corporate Governance Statement
Apr 17, 2025

Brisbane Broncos Limited has released its 2024 Corporate Governance Statement, highlighting its commitment to high standards of ethics and integrity. The statement outlines the company’s adherence to the ASX Corporate Governance Principles, detailing the governance framework that supports its strategic objectives and risk management. The company’s focus on inclusion, diversity, and core values like Respect and Resilience is emphasized as integral to its operations and success. This governance framework is crucial for maintaining stakeholder trust and guiding the organization’s strategic direction.

Brisbane Broncos Announce 2024 Player Award Winners
Apr 17, 2025

Brisbane Broncos Limited has announced the winners of their annual player awards for 2024, highlighting outstanding performances across various categories. Notably, Patrick Carrigan and Julia Robinson were recognized as Players of the Year, showcasing their significant contributions to the team’s success. These awards underscore the team’s strong performance and community involvement, potentially enhancing the Broncos’ reputation and stakeholder engagement.

Brisbane Broncos Limited Announces 2025 AGM Details
Apr 17, 2025

Brisbane Broncos Limited has announced the details of its 2025 Annual General Meeting, scheduled for May 20, 2025, at the Broncos Leagues Club in Red Hill, Queensland. This meeting is significant for shareholders as it provides an opportunity to discuss the company’s performance and future strategies. The announcement, approved by the Board, includes essential documents like the Notice of Meeting and Explanatory Memorandum, which are crucial for informed decision-making by stakeholders.

Brisbane Broncos Director Increases Shareholding
Mar 13, 2025

Brisbane Broncos Limited announced a change in the director’s interest, with Director Karl Douglas Morris acquiring an additional 10,475 ordinary shares, bringing his total to 110,000 shares. This acquisition, conducted through an on-market trade valued at $9,837, reflects a strategic move that may influence the company’s governance and stakeholder confidence.

Brisbane Broncos Director Increases Shareholding
Mar 6, 2025

Brisbane Broncos Limited announced a change in the director’s interest, with Karl Douglas Morris acquiring an additional 11,914 ordinary shares through an on-market trade, increasing his total holding to 99,525 shares. This change reflects ongoing investment and confidence in the company’s future prospects, potentially impacting stakeholder perceptions and market positioning.

Brisbane Broncos Limited Director Increases Stake
Mar 5, 2025

Brisbane Broncos Limited announced a change in the director’s interest, with Karl Douglas Morris acquiring 87,611 ordinary shares through an on-market trade valued at $82,992.29. This acquisition may indicate a strategic move by the director to increase his stake in the company, potentially impacting the company’s governance and signaling confidence in its future performance.

Brisbane Broncos Announces Dividend Distribution for 2025
Feb 18, 2025

Brisbane Broncos Limited has announced a dividend distribution for its fully paid ordinary shares. The company will distribute AUD 0.02 per share, with key dates including an ex-date of March 19, 2025, a record date of March 20, 2025, and a payment date of April 17, 2025. This announcement impacts shareholders who will receive the dividend, reflecting the company’s financial performance for the year ending December 31, 2024.

Brisbane Broncos Limited Reports Increased Profit and Revenue for 2024
Feb 18, 2025

Brisbane Broncos Limited reported a net profit after tax of $5.7 million for the year ending December 31, 2024, marking a slight increase from the previous year. The company experienced an 8.5% rise in gross revenue to $81.6 million, driven by increased operating revenue, sponsorship, and interest income. Despite the main NRL team not reaching the finals, the Broncos maintained strong commercial performance, aided by high crowd attendance, merchandise sales, and an expanded NRLW season. The renewal of the Club Licence Agreement ensures the team’s participation in NRL competitions until 2034, supporting future growth and stability.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.