Sports Entertainment Group Limited (SEG) AI Stock Analysis

• Market Cap: AU$77.24M
• Dividend Yield: 10.34%
• Average Volume (3M): 9.16K
• Price to Earnings (P/E): ―
• Beta (1Y): -0.11
• Revenue Growth: -11.83%
• EPS Growth: -318.10%
• Country: AU
• Employees: 55
• Sector: Communication Services
• Sector Strength: 97
• Industry: Broadcasting
• EPS (TTM): -0.02
• Shares Outstanding: 280,874,760
• 10 Day Avg. Volume: 3,293
• 30 Day Avg. Volume: 9,159
• PEG Ratio: -0.02
• Price to Book (P/B): 4.27
• Price to Sales (P/S): 2.85
• P/FCF Ratio: 58.60
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: AU$0.45
• Price Target Upside: 60.71% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 1
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 55 Neutral
• Price Target: AU$0.29 ▲(2.50% Upside)

The overall stock score of 55 reflects a mixed financial performance with strong profitability but declining revenue. Technical analysis indicates bearish momentum, and valuation metrics show challenges with a negative P/E ratio. The high dividend yield is a positive aspect, but the lack of earnings call data and corporate events limits further insights.

Positive Factors

Profitability

The improved net profit margin indicates better profitability, suggesting effective cost management and pricing strategies, which can enhance long-term financial stability.

Balance Sheet Health

A lower debt-to-equity ratio signifies reduced leverage and a stronger equity base, providing the company with greater financial flexibility and stability.

Return on Equity

High return on equity indicates efficient use of shareholder funds, reflecting strong management performance and potential for sustainable growth.

Negative Factors

Revenue Decline

Declining revenue growth suggests challenges in market demand or competitive positioning, which could impact the company's ability to expand and capture market share.

Cash Flow Conversion

Low cash flow conversion efficiency indicates potential constraints in turning profits into free cash flow, which may limit reinvestment and growth opportunities.

Operational Efficiency

Low EBIT and EBITDA margins suggest operational inefficiencies, which could hinder profitability and competitiveness in the long term if not addressed.

Sports Entertainment Group Limited Business Overview & Revenue Model

Company Description

Sports Entertainment Group Limited engages in sports media content and entertainment business in Australia and New Zealand. It operates in four segments: Media Australia, Media New Zealand, Complementary Services, and Sports Teams. The company operates various radio stations, such as SEN 1116, SEN 1170, SEN 1629, SEN WA, SENQ, SENZ, SENTrack, and SEN Spirit; and publishes AFL Record, a weekly match-day magazine content, as well as Lifestyle1 magazine. It also broadcasts live sports and podcasts; and TV shows, such as The Oval Office, Footy SA & WA, Off The Bench, and Women's Footy. In addition, it operates Perth Wildcats basketball team. The company delivers its brand content stories to national, metropolitan, and regional audiences through various platforms, such as radio, print, television, online, in-stadium, events, and teams. The company was formerly known as Pacific Star Network Limited and changed its name to Sports Entertainment Group Limited in November 2020. Sports Entertainment Group Limited was incorporated in 1987 and is headquartered in Southbank, Australia.

How the Company Makes Money

SEG generates revenue through multiple streams including event ticket sales, sponsorship deals, and media rights. The company earns a significant portion of its income from organizing and promoting live sports events, where ticket sales are a primary revenue source. Additionally, SEG partners with commercial brands to secure sponsorships, providing companies visibility and engagement opportunities in exchange for financial support. Media rights agreements further contribute to revenues, allowing SEG to monetize broadcasting rights for the events it manages. Strategic partnerships with sports leagues and teams, as well as endorsements and representation fees from athletes, also play a crucial role in enhancing the company's earnings.

Sports Entertainment Group Limited Financial Statement Overview

Summary

Sports Entertainment Group Limited demonstrates a mixed financial performance. The income statement shows improved profitability with a net profit margin of 20.85%, but revenue growth is a concern with a decline of -7.21%. The balance sheet is strong with a debt-to-equity ratio of 0.43 and a return on equity of 31.19%. Cash flow generation is stable but could be enhanced, with a free cash flow growth of 2.09%.

Income Statement

Sports Entertainment Group Limited has shown mixed performance in its income statement. The company experienced a decline in revenue growth rate of -7.21% in the most recent year, indicating a contraction in sales. However, the gross profit margin remains healthy at approximately 65.6%, suggesting efficient cost management. The net profit margin improved significantly to 20.85%, reflecting better profitability. Despite these improvements, the EBIT and EBITDA margins are relatively low, indicating potential challenges in operational efficiency.

Balance Sheet

The balance sheet of Sports Entertainment Group Limited shows a stable financial position. The debt-to-equity ratio has improved to 0.43, indicating a reduction in leverage and a stronger equity base. The return on equity is robust at 31.19%, showcasing effective utilization of shareholder funds. The equity ratio stands at 50.0%, reflecting a balanced capital structure. Overall, the company maintains a solid balance sheet with manageable debt levels.

Cash Flow

The cash flow statement reveals moderate performance. Free cash flow growth is positive at 2.09%, indicating some improvement in cash generation. The operating cash flow to net income ratio is 0.37, suggesting adequate cash flow coverage. However, the free cash flow to net income ratio is lower at 0.23, indicating potential constraints in converting profits into free cash flow. Overall, the cash flow position is stable but could benefit from stronger cash conversion efficiency.

Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	110.24M	110.24M	107.89M	117.03M	108.09M	70.03M
Gross Profit	72.29M	72.29M	59.97M	66.43M	62.01M	36.97M
EBITDA	9.70M	9.70M	8.97M	9.26M	14.78M	10.94M
Net Income	22.99M	22.99M	3.12M	-9.29M	3.17M	2.04M
Balance Sheet
Total Assets	147.37M	147.37M	147.16M	148.83M	148.91M	121.51M
Cash, Cash Equivalents and Short-Term Investments	18.13M	18.13M	10.74M	5.92M	12.63M	5.32M
Total Debt	31.83M	31.83M	43.52M	51.28M	48.41M	37.18M
Total Liabilities	73.86M	73.86M	90.95M	99.82M	90.03M	72.83M
Stockholders Equity	73.69M	73.69M	55.70M	49.02M	58.88M	48.69M
Cash Flow
Free Cash Flow	5.36M	5.36M	2.47M	3.46M	1.49M	-3.26M
Operating Cash Flow	8.47M	8.47M	4.26M	8.12M	9.95M	6.58M
Investing Cash Flow	12.66M	12.66M	3.98M	-15.22M	-11.42M	-10.46M
Financing Cash Flow	-16.92M	-16.92M	-3.43M	399.00K	8.95M	1.55M

Sports Entertainment Group Limited Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 0.28
• 50DMA: Positive
• 100DMA: Negative
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:SEG, the sentiment is Positive. The current price of 0.28 is above the 20-day moving average (MA) of 0.28, above the 50-day MA of 0.28, and above the 200-day MA of 0.27, indicating a bullish trend. The MACD of >-0.01 indicates Positive momentum. The RSI at 51.71 is Neutral, neither overbought nor oversold. The STOCH value of 42.22 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AU:SEG.

Sports Entertainment Group Limited Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
BBL	66 Neutral	AU$154.41M	20.64	15.24%	1.38%	13.97%	21.30%
PPL	62 Neutral	AU$60.83M	40.00	23.87%	―	18.95%	1200.00%
Sector *	60 Neutral	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%
SEG	55 Neutral	AU$77.24M	-10.87	-7.82%	10.34%	-11.83%	-318.10%
MXO	54 Neutral	AU$15.83M	-500.00	-1.65%	―	12.07%	98.72%
GTN	52 Neutral	AU$54.34M	-9.19	-2.90%	86.34%	-2.19%	-210.32%

Sports Entertainment Group Limited Corporate Events

Sports Entertainment Group Finalises $39.5m Exit From Perth Wildcats

Sports Entertainment Group Limited has completed the sale of its remaining 30.6% stake in Perth Wildcats Basketball Pty Ltd to MT Arena Capital Investment, finalising a staged divestment that began in August 2024 and has realised a total of $39.5 million across four tranches. The transaction underscores SEG’s ability to generate equity value from its sports assets and marks a strategic exit from team ownership, with the board now reviewing capital management options that could reshape the company’s financial position and resource allocation within its core sports media and events businesses.

The most recent analyst rating on (AU:SEG) stock is a Hold with a A$0.29 price target. To see the full list of analyst forecasts on Sports Entertainment Group Limited stock, see the AU:SEG Stock Forecast page.

Sports Entertainment Group Announces AGM Results for 2025

Sports Entertainment Group Limited announced the results of its 2025 Annual General Meeting, as required by regulatory guidelines. The announcement, authorized by the company secretary, reflects the company’s commitment to transparency and compliance, potentially impacting its operational strategies and stakeholder relations.

The most recent analyst rating on (AU:SEG) stock is a Hold with a A$0.50 price target. To see the full list of analyst forecasts on Sports Entertainment Group Limited stock, see the AU:SEG Stock Forecast page.

Sports Entertainment Group Reports Strong FY26 Start and Strategic Exit from Perth Wildcats

Sports Entertainment Group Limited has reported a strong start to FY26 with a 63% growth in underlying EBITDA compared to the previous year, marking September as the highest revenue month since a significant merger in 2018. The company has also provided an updated financial guidance, forecasting at least a 20% growth in EBITDA for FY26 and a year-end cash position between $30m and $35m. Additionally, SEG is progressing with its accelerated exit plan from the Perth Wildcats, having completed stage 2 of the sale and planning to finalize the remaining stages by March 2026. This strategic move is expected to impact the company’s capital management and operational focus.

The most recent analyst rating on (AU:SEG) stock is a Hold with a A$0.50 price target. To see the full list of analyst forecasts on Sports Entertainment Group Limited stock, see the AU:SEG Stock Forecast page.

Sports Entertainment Group Sets Date for 2025 AGM

Sports Entertainment Group Limited has announced the details of its upcoming Annual General Meeting (AGM), which is scheduled to take place on November 26, 2025, in Southbank, Victoria. The meeting will be available both in-person and via a live webcast, allowing shareholders to participate remotely. Shareholders are encouraged to submit proxy votes and questions in advance if attending online, as live interaction will not be possible during the webcast.

The most recent analyst rating on (AU:SEG) stock is a Hold with a A$0.50 price target. To see the full list of analyst forecasts on Sports Entertainment Group Limited stock, see the AU:SEG Stock Forecast page.