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Sports Entertainment Group Limited (AU:SEG)
ASX:SEG
Australian Market

Sports Entertainment Group Limited (SEG) AI Stock Analysis

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AU:SEG

Sports Entertainment Group Limited

(Sydney:SEG)

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Neutral 55 (OpenAI - 4o)
Rating:55Neutral
Price Target:
AU$0.29
▲(2.50% Upside)
The overall stock score of 55 reflects a mixed financial performance with strong profitability but declining revenue. Technical analysis indicates bearish momentum, and valuation metrics show challenges with a negative P/E ratio. The high dividend yield is a positive aspect, but the lack of earnings call data and corporate events limits further insights.
Positive Factors
Profitability
The improved net profit margin indicates better profitability, suggesting effective cost management and pricing strategies, which can enhance long-term financial stability.
Balance Sheet Health
A lower debt-to-equity ratio signifies reduced leverage and a stronger equity base, providing the company with greater financial flexibility and stability.
Return on Equity
High return on equity indicates efficient use of shareholder funds, reflecting strong management performance and potential for sustainable growth.
Negative Factors
Revenue Decline
Declining revenue growth suggests challenges in market demand or competitive positioning, which could impact the company's ability to expand and capture market share.
Cash Flow Conversion
Low cash flow conversion efficiency indicates potential constraints in turning profits into free cash flow, which may limit reinvestment and growth opportunities.
Operational Efficiency
Low EBIT and EBITDA margins suggest operational inefficiencies, which could hinder profitability and competitiveness in the long term if not addressed.

Sports Entertainment Group Limited (SEG) vs. iShares MSCI Australia ETF (EWA)

Sports Entertainment Group Limited Business Overview & Revenue Model

Company DescriptionSports Entertainment Group Limited engages in sports media content and entertainment business in Australia and New Zealand. It operates in four segments: Media Australia, Media New Zealand, Complementary Services, and Sports Teams. The company operates various radio stations, such as SEN 1116, SEN 1170, SEN 1629, SEN WA, SENQ, SENZ, SENTrack, and SEN Spirit; and publishes AFL Record, a weekly match-day magazine content, as well as Lifestyle1 magazine. It also broadcasts live sports and podcasts; and TV shows, such as The Oval Office, Footy SA & WA, Off The Bench, and Women's Footy. In addition, it operates Perth Wildcats basketball team. The company delivers its brand content stories to national, metropolitan, and regional audiences through various platforms, such as radio, print, television, online, in-stadium, events, and teams. The company was formerly known as Pacific Star Network Limited and changed its name to Sports Entertainment Group Limited in November 2020. Sports Entertainment Group Limited was incorporated in 1987 and is headquartered in Southbank, Australia.
How the Company Makes MoneySEG generates revenue through multiple streams including event ticket sales, sponsorship deals, and media rights. The company earns a significant portion of its income from organizing and promoting live sports events, where ticket sales are a primary revenue source. Additionally, SEG partners with commercial brands to secure sponsorships, providing companies visibility and engagement opportunities in exchange for financial support. Media rights agreements further contribute to revenues, allowing SEG to monetize broadcasting rights for the events it manages. Strategic partnerships with sports leagues and teams, as well as endorsements and representation fees from athletes, also play a crucial role in enhancing the company's earnings.

Sports Entertainment Group Limited Financial Statement Overview

Summary
Sports Entertainment Group Limited demonstrates a mixed financial performance. The income statement shows improved profitability with a net profit margin of 20.85%, but revenue growth is a concern with a decline of -7.21%. The balance sheet is strong with a debt-to-equity ratio of 0.43 and a return on equity of 31.19%. Cash flow generation is stable but could be enhanced, with a free cash flow growth of 2.09%.
Income Statement
65
Positive
Sports Entertainment Group Limited has shown mixed performance in its income statement. The company experienced a decline in revenue growth rate of -7.21% in the most recent year, indicating a contraction in sales. However, the gross profit margin remains healthy at approximately 65.6%, suggesting efficient cost management. The net profit margin improved significantly to 20.85%, reflecting better profitability. Despite these improvements, the EBIT and EBITDA margins are relatively low, indicating potential challenges in operational efficiency.
Balance Sheet
70
Positive
The balance sheet of Sports Entertainment Group Limited shows a stable financial position. The debt-to-equity ratio has improved to 0.43, indicating a reduction in leverage and a stronger equity base. The return on equity is robust at 31.19%, showcasing effective utilization of shareholder funds. The equity ratio stands at 50.0%, reflecting a balanced capital structure. Overall, the company maintains a solid balance sheet with manageable debt levels.
Cash Flow
60
Neutral
The cash flow statement reveals moderate performance. Free cash flow growth is positive at 2.09%, indicating some improvement in cash generation. The operating cash flow to net income ratio is 0.37, suggesting adequate cash flow coverage. However, the free cash flow to net income ratio is lower at 0.23, indicating potential constraints in converting profits into free cash flow. Overall, the cash flow position is stable but could benefit from stronger cash conversion efficiency.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue110.24M110.24M107.89M117.03M108.09M70.03M
Gross Profit72.29M72.29M59.97M66.43M62.01M36.97M
EBITDA9.70M9.70M8.97M9.26M14.78M10.94M
Net Income22.99M22.99M3.12M-9.29M3.17M2.04M
Balance Sheet
Total Assets147.37M147.37M147.16M148.83M148.91M121.51M
Cash, Cash Equivalents and Short-Term Investments18.13M18.13M10.74M5.92M12.63M5.32M
Total Debt31.83M31.83M43.52M51.28M48.41M37.18M
Total Liabilities73.86M73.86M90.95M99.82M90.03M72.83M
Stockholders Equity73.69M73.69M55.70M49.02M58.88M48.69M
Cash Flow
Free Cash Flow5.36M5.36M2.47M3.46M1.49M-3.26M
Operating Cash Flow8.47M8.47M4.26M8.12M9.95M6.58M
Investing Cash Flow12.66M12.66M3.98M-15.22M-11.42M-10.46M
Financing Cash Flow-16.92M-16.92M-3.43M399.00K8.95M1.55M

Sports Entertainment Group Limited Technical Analysis

Technical Analysis Sentiment
Positive
Last Price0.28
Price Trends
50DMA
0.27
Positive
100DMA
0.29
Negative
200DMA
0.26
Positive
Market Momentum
MACD
<0.01
Positive
RSI
50.68
Neutral
STOCH
>-0.01
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:SEG, the sentiment is Positive. The current price of 0.28 is above the 20-day moving average (MA) of 0.28, above the 50-day MA of 0.27, and above the 200-day MA of 0.26, indicating a bullish trend. The MACD of <0.01 indicates Positive momentum. The RSI at 50.68 is Neutral, neither overbought nor oversold. The STOCH value of >-0.01 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AU:SEG.

Sports Entertainment Group Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
62
Neutral
AU$52.64M34.6223.87%18.95%1200.00%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
59
Neutral
AU$140.69M18.8115.24%1.39%13.97%21.30%
55
Neutral
AU$80.05M-11.26-7.82%10.53%-11.83%-318.10%
54
Neutral
AU$16.15M-510.00-1.65%12.07%98.72%
52
Neutral
AU$56.25M-9.52-2.90%86.34%-2.19%-210.32%
49
Neutral
AU$104.60M-65.48-1.60%-18.64%92.67%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:SEG
Sports Entertainment Group Limited
0.28
0.07
33.33%
AU:MXO
Motio Limited
0.05
0.02
82.14%
AU:PPL
Pureprofile Ltd.
0.04
0.01
33.33%
AU:GTN
GTN Ltd.
0.30
-0.04
-11.76%
AU:BBL
Brisbane Broncos Limited
1.44
0.52
56.52%
AU:ST1
Spirit Technology Solutions Ltd.
0.56
-0.05
-8.20%

Sports Entertainment Group Limited Corporate Events

Sports Entertainment Group Announces AGM Results for 2025
Nov 26, 2025

Sports Entertainment Group Limited announced the results of its 2025 Annual General Meeting, as required by regulatory guidelines. The announcement, authorized by the company secretary, reflects the company’s commitment to transparency and compliance, potentially impacting its operational strategies and stakeholder relations.

Sports Entertainment Group Reports Strong FY26 Start and Strategic Exit from Perth Wildcats
Nov 26, 2025

Sports Entertainment Group Limited has reported a strong start to FY26 with a 63% growth in underlying EBITDA compared to the previous year, marking September as the highest revenue month since a significant merger in 2018. The company has also provided an updated financial guidance, forecasting at least a 20% growth in EBITDA for FY26 and a year-end cash position between $30m and $35m. Additionally, SEG is progressing with its accelerated exit plan from the Perth Wildcats, having completed stage 2 of the sale and planning to finalize the remaining stages by March 2026. This strategic move is expected to impact the company’s capital management and operational focus.

Sports Entertainment Group Sets Date for 2025 AGM
Oct 24, 2025

Sports Entertainment Group Limited has announced the details of its upcoming Annual General Meeting (AGM), which is scheduled to take place on November 26, 2025, in Southbank, Victoria. The meeting will be available both in-person and via a live webcast, allowing shareholders to participate remotely. Shareholders are encouraged to submit proxy votes and questions in advance if attending online, as live interaction will not be possible during the webcast.

Sports Entertainment Group Expands Racing Audio Portfolio with RWWA Acquisition
Oct 8, 2025

Sports Entertainment Group Limited has agreed to acquire the audio broadcasting assets of Racing and Wagering Western Australia, further solidifying its position in the racing audio market. This acquisition, expected to complete in November 2025, is part of SEN’s strategy to enhance its racing content nationwide, following its earlier acquisition of RSN. The deal includes a 4-year content and marketing partnership with RWWA and a non-exclusive partnership with TABtouch, aiming to expand the reach and quality of racing content across Australia.

Sports Entertainment Group Accelerates Sale of Perth Wildcats Shares
Sep 25, 2025

Sports Entertainment Group Limited has entered into an agreement to expedite the sale of its remaining shares in Perth Wildcats Basketball Pty Ltd to MT Arena Capital Investment Pty Ltd. The transaction, which is expected to be completed in stages by March 2026, will result in SEG receiving a total of $18.5 million. This move is part of SEG’s broader capital management strategy. Additionally, SEG has reported a strong start to FY26, with first-quarter results surpassing those of the previous year, and remains on track to achieve its guidance of double-digit EBITDA growth for the full year.

Director’s Interest Update at Sports Entertainment Group
Sep 18, 2025

Sports Entertainment Group Limited announced a change in the director’s interest, with Jodie Simm now holding a total of 4,548,782 ordinary shares and 310,397 shares held by the Employee Share Trust. This change reflects a transfer of shares from Trevism Pty Ltd to Jodie Simm, indicating a consolidation of Simm’s holdings, which may impact the company’s governance and shareholder dynamics.

Director’s Interest Change at Sports Entertainment Group
Sep 18, 2025

Sports Entertainment Group Limited announced a change in the director’s interest, with Chris Giannopoulos converting 335,886 performance rights into ordinary shares. This transaction, valued at approximately $112,522, was executed under the company’s Performance Rights Share Plan, reflecting a strategic move in managing director-level equity interests.

Sports Entertainment Group Announces Director’s Interest Change
Sep 18, 2025

Sports Entertainment Group Limited announced a change in the director’s interest, specifically involving Craig Hutchison. The change involved the conversion of 787,889 performance rights into ordinary shares, which are now held by the Sports Entertainment Group Employee Share Trust on behalf of Craig Hutchison Media Pty Ltd. This adjustment reflects a strategic move in the company’s equity distribution, potentially impacting shareholder value and aligning executive interests with company performance.

Sports Entertainment Group Limited Issues New Securities on ASX
Sep 12, 2025

Sports Entertainment Group Limited has announced the issuance of 3,176,458 ordinary fully paid securities on the Australian Securities Exchange (ASX) as part of an employee incentive scheme. This move is likely to enhance employee engagement and retention, potentially strengthening the company’s market position and operational capabilities within the sports entertainment sector.

Sports Entertainment Group Issues New Performance Rights
Sep 10, 2025

Sports Entertainment Group Limited announced the issuance of 100 performance rights under an employee incentive scheme, which are not intended to be quoted on the ASX. This move is part of the company’s strategy to incentivize employees, potentially enhancing employee performance and aligning their interests with the company’s growth objectives.

Sports Entertainment Group Expands Share Allotment to Support Growth
Sep 10, 2025

Sports Entertainment Group Limited has issued and allotted 242,424 ordinary shares under its 15% placement capacity as per Listing Rule 7.1. This strategic move is part of the company’s efforts to enhance its financial flexibility and support its growth initiatives in the sports and entertainment sector. The issuance was conducted without disclosure to investors under Part 6D.2 of the Corporations Act, and the company has confirmed compliance with relevant legal provisions, indicating a transparent and well-regulated process.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 28, 2025