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Sports Entertainment Group Limited (AU:SEG)
ASX:SEG
Australian Market
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Sports Entertainment Group Limited (SEG) AI Stock Analysis

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AU:SEG

Sports Entertainment Group Limited

(Sydney:SEG)

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Neutral 66 (OpenAI - 5.2)
Rating:66Neutral
Price Target:
AU$0.31
▲(28.33% Upside)
Action:ReiteratedDate:03/24/26
The score is driven primarily by the FY2025 financial turnaround and improved balance-sheet leverage, supported by attractive valuation (low P/E and high dividend yield). These positives are tempered by weak/neutral technical signals and fundamental risks around declining revenue and uneven cash conversion.
Positive Factors
Profitability rebound
A sharp improvement in gross and net margins increases durable earnings power, providing more internal capital to fund content, events and dividends. Sustained higher margins can strengthen ROE and buffer the business against revenue softness if cost discipline endures.
Negative Factors
Declining revenue
Top-line contraction undermines the sustainability of the recent profit recovery; structural audience or ad-market weakness could compress long-term growth. If revenue trends remain negative, margins will need continued cost actions to preserve earnings.
Read all positive and negative factors
Positive Factors
Negative Factors
Profitability rebound
A sharp improvement in gross and net margins increases durable earnings power, providing more internal capital to fund content, events and dividends. Sustained higher margins can strengthen ROE and buffer the business against revenue softness if cost discipline endures.
Read all positive factors

Sports Entertainment Group Limited (SEG) vs. iShares MSCI Australia ETF (EWA)

Sports Entertainment Group Limited Business Overview & Revenue Model

Company Description
Sports Entertainment Group Limited engages in sports media content and entertainment business in Australia and New Zealand. It operates in four segments: Media Australia, Media New Zealand, Complementary Services, and Sports Teams. The company ope...
How the Company Makes Money
The company generates revenue through advertising partnerships across its media platforms, including radio stations, digital content, and event sponsorships. SEG also earns income from subscription services, syndication deals, brand collaborations...

Sports Entertainment Group Limited Financial Statement Overview

Summary
Strong FY2025 profitability rebound (net margin ~21%, gross margin ~66%) and improved leverage (debt-to-equity ~0.43; ROE ~31%). Offsetting this are declining revenue (~-7% in FY2025) and mixed cash conversion (operating cash flow low vs net income), raising questions about sustainability.
Income Statement
66
Positive
Balance Sheet
72
Positive
Cash Flow
55
Neutral
BreakdownTTMJun 2025Jun 2024Jun 2023Jun 2022Jun 2021
Income Statement
Total Revenue125.72M110.24M107.89M117.03M108.09M70.03M
Gross Profit76.11M72.29M59.97M66.43M62.01M36.97M
EBITDA14.23M9.70M8.97M9.26M14.78M10.94M
Net Income-2.52M22.99M3.12M-9.29M3.17M2.04M
Balance Sheet
Total Assets156.65M147.37M147.16M148.83M148.91M121.51M
Cash, Cash Equivalents and Short-Term Investments27.79M18.13M10.74M5.92M12.63M5.32M
Total Debt46.81M31.83M43.52M51.28M48.41M37.18M
Total Liabilities81.94M73.86M90.95M99.82M90.03M72.83M
Stockholders Equity75.27M73.69M55.70M49.02M58.88M48.69M
Cash Flow
Free Cash Flow13.90M5.36M2.47M3.46M1.49M-3.26M
Operating Cash Flow17.64M8.47M4.26M8.12M9.95M6.58M
Investing Cash Flow1.68M12.66M3.98M-15.22M-11.42M-10.46M
Financing Cash Flow-4.46M-16.92M-3.43M399.00K8.95M1.55M

Sports Entertainment Group Limited Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.24
Price Trends
50DMA
0.26
Negative
100DMA
0.25
Negative
200DMA
0.26
Negative
Market Momentum
MACD
>-0.01
Positive
RSI
45.41
Neutral
STOCH
77.78
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:SEG, the sentiment is Negative. The current price of 0.24 is below the 20-day moving average (MA) of 0.25, below the 50-day MA of 0.26, and below the 200-day MA of 0.26, indicating a bearish trend. The MACD of >-0.01 indicates Positive momentum. The RSI at 45.41 is Neutral, neither overbought nor oversold. The STOCH value of 77.78 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:SEG.

Sports Entertainment Group Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
AU$170.59M18.2914.75%1.38%23.38%36.02%
66
Neutral
AU$73.03M5.31-3.38%10.34%5.18%-162.59%
66
Neutral
AU$1.48B-22.010.28%4.83%-11.32%-95.16%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
60
Neutral
AU$2.08B13.494.11%2.90%4.48%355.35%
51
Neutral
AU$272.90M-6.44-0.90%5.03%2.04%98.79%
44
Neutral
AU$84.24M-3.00-5.46%-22.01%-306.25%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:SEG
Sports Entertainment Group Limited
0.29
0.07
32.56%
AU:SXL
Southern Cross Media Group Limited
0.57
-0.08
-11.90%
AU:NEC
Nine Entertainment Co. Holdings Limited
0.94
<0.01
0.54%
AU:A1N
HT&E Ltd
0.25
-0.31
-55.45%
AU:EVT
Event Hospitality & Entertainment Ltd.
12.45
-0.75
-5.65%
AU:BBL
Brisbane Broncos Limited
1.74
0.75
76.68%

Sports Entertainment Group Limited Corporate Events

Sports Entertainment Group Updates Market on Ongoing Share Buy-Back
Apr 21, 2026
Sports Entertainment Group Limited has updated the market on activity under its on&#8209;market share buy-back program, confirming the repurchase of 102,349 ordinary fully paid shares on the previous trading day. Cumulatively, the company has boug...
Sports Entertainment Group Provides Daily Update on Ongoing Share Buy-Back
Apr 7, 2026
Sports Entertainment Group Limited has provided an update on its on-market share buy-back of ordinary fully paid shares, reporting that a total of 128,441 shares had been repurchased before the previous day, with an additional 21,559 shares bought...
Sports Entertainment Group Issues Daily Update on Share Buy‑Back Activity
Apr 6, 2026
Sports Entertainment Group Limited has provided an updated notification of its ongoing on&#8209;market share buy&#8209;back program for its ordinary fully paid shares. The company reported that a total of 105,582 shares had been repurchased before...
Sports Entertainment Group Continues On-Market Share Buy-Back Program
Apr 1, 2026
Sports Entertainment Group Limited has provided an updated notification to the ASX regarding its ongoing on-market share buy-back program for its ordinary fully paid shares. The company reported that a total of 103,057 shares had been repurchased ...
Sports Entertainment Group to Launch 10% On-Market Share Buy-Back
Mar 9, 2026
Sports Entertainment Group Limited has announced an on-market share buy-back of up to 10% of its issued ordinary shares over the next 12 months, reflecting a board view that the current share price undervalues the company. The program, commencing ...
Sports Entertainment Group Issues New Tranche of Unquoted Performance Rights
Feb 26, 2026
Sports Entertainment Group Limited has issued 166,667 unquoted performance rights under its employee incentive scheme, with an issue date of 26 February 2026. The move underscores the company&#8217;s continued reliance on equity-based remuneration...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 24, 2026