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Sports Entertainment Group Limited (AU:SEG)
:SEG
Australian Market
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Sports Entertainment Group Limited (SEG) AI Stock Analysis

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AU:SEG

Sports Entertainment Group Limited

(Sydney:SEG)

Rating:66Neutral
Price Target:
AU$0.50
▲(85.19%Upside)
The overall score reflects the company's strong financial performance, particularly in revenue and profitability growth, and a solid dividend yield. However, technical indicators suggest caution, and the company's moderate leverage and declining cash flow are concerns.

Sports Entertainment Group Limited (SEG) vs. iShares MSCI Australia ETF (EWA)

Sports Entertainment Group Limited Business Overview & Revenue Model

Company DescriptionSports Entertainment Group Limited (SEG) is a diversified media and entertainment company operating within the sports and radio broadcasting sectors. The company offers a wide array of sports content across various platforms, including radio, digital media, and events. SEG's core services involve live sports broadcasting, sports commentary, and news coverage, catering to a broad audience of sports enthusiasts.
How the Company Makes MoneySports Entertainment Group Limited generates revenue primarily through advertising sales on its radio and digital platforms. The company monetizes its extensive audience base by offering advertising space to businesses looking to reach sports fans. In addition to advertising, SEG earns money through sponsorship deals and partnerships with sports organizations and events. These partnerships often involve exclusive content rights and promotional collaborations. Furthermore, the company may also derive revenue from organizing and hosting sports-related events, enhancing its brand presence and engaging with its audience directly.

Sports Entertainment Group Limited Financial Statement Overview

Summary
Sports Entertainment Group Limited shows positive revenue growth and profitability improvements, with enhanced margins and return on equity. However, moderate leverage and declining cash flow generation pose potential risks.
Income Statement
72
Positive
The income statement shows a positive trend in revenue growth, increasing from $117 million to $124.57 million, and a notable improvement in net income from a loss of $9.29 million to a profit of $3.12 million. Gross profit margin improved to 61%, and the net profit margin turned positive at 2.5%. EBIT margin also improved, highlighting operational efficiencies. However, historical volatility in EBIT and net income margins suggests some operational risks.
Balance Sheet
68
Positive
Sports Entertainment Group Limited has a debt-to-equity ratio of 0.78, indicating moderate leverage compared to equity. The equity ratio is 37.8%, which reflects a decent proportion of assets funded by shareholders. Return on equity improved to 5.6%, showcasing better profitability. However, the company has a significant amount of debt, which could be a risk if cash flows fluctuate.
Cash Flow
65
Positive
The cash flow statement indicates a decline in operating cash flow from $8.12 million to $4.26 million, suggesting a potential issue with cash generation. Free cash flow decreased from $3.46 million to $2.47 million, reflecting reduced cash available after investments. The operating cash flow to net income ratio is 1.37, suggesting reasonable cash generation relative to earnings, but the decline in free cash flow growth is concerning.
BreakdownJun 2024Jun 2023Jun 2022Jun 2021Jun 2020
Income Statement
Total Revenue124.57M117.03M108.09M70.03M65.02M
Gross Profit76.01M66.43M62.01M36.97M31.78M
EBITDA8.97M7.60M14.78M10.94M847.00K
Net Income3.12M-9.29M3.17M2.04M-5.21M
Balance Sheet
Total Assets147.16M148.83M148.91M121.51M90.64M
Cash, Cash Equivalents and Short-Term Investments10.74M5.92M12.63M5.32M7.65M
Total Debt43.52M51.28M48.41M37.18M28.37M
Total Liabilities90.95M99.82M90.03M72.83M48.41M
Stockholders Equity55.70M49.02M58.88M48.69M42.23M
Cash Flow
Free Cash Flow2.47M3.46M1.49M-3.26M3.99M
Operating Cash Flow4.26M8.12M9.95M6.58M12.83M
Investing Cash Flow3.98M-15.22M-11.42M-10.46M-16.61M
Financing Cash Flow-3.43M399.00K8.95M1.55M7.26M

Sports Entertainment Group Limited Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price0.27
Price Trends
50DMA
0.26
Positive
100DMA
0.25
Positive
200DMA
0.24
Positive
Market Momentum
MACD
<0.01
Positive
RSI
41.37
Neutral
STOCH
33.33
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:SEG, the sentiment is Neutral. The current price of 0.27 is below the 20-day moving average (MA) of 0.29, above the 50-day MA of 0.26, and above the 200-day MA of 0.24, indicating a neutral trend. The MACD of <0.01 indicates Positive momentum. The RSI at 41.37 is Neutral, neither overbought nor oversold. The STOCH value of 33.33 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for AU:SEG.

Sports Entertainment Group Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (56)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
72
Outperform
AU$108.68M18.332.80%44.68%2.57%55.50%
66
Neutral
AU$74.91M18.37-1.83%7.41%0.33%
64
Neutral
AU$52.61M32.1427.08%23.76%
59
Neutral
AU$102.94M18.0112.53%1.90%10.42%1.57%
56
Neutral
AU$3.67B19.732.84%3.77%4.07%-16.40%
55
Neutral
AU$16.71M-18.57%33.99%64.89%
55
Neutral
AU$96.04M-9.56%2.00%52.47%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:SEG
Sports Entertainment Group Limited
0.27
-0.01
-3.57%
AU:MXO
Motio Limited
0.06
0.04
200.00%
AU:PPL
Pureprofile Ltd.
0.04
0.02
100.00%
AU:GTN
GTN Ltd.
0.36
0.14
63.64%
AU:BBL
Brisbane Broncos Limited
1.05
0.15
16.67%
AU:ST1
Spirit Technology Solutions Ltd.
0.50
-0.01
-1.96%

Sports Entertainment Group Limited Corporate Events

SEG Acquires RSN, Becomes Sole Racing Broadcaster in Victoria
Jul 8, 2025

Sports Entertainment Group Limited (SEG) has announced its acquisition of the brand and broadcasting assets of 3UZ Pty Ltd (RSN), positioning itself as the sole dedicated broadcaster of racing in Victoria across all three codes. This strategic move, funded by SEG’s cash reserves, is expected to be earnings accretive by FY26 and aligns with the company’s growth strategy, enhancing its audio and digital ecosystem while preserving RSN’s legacy. The acquisition, which is subject to customary conditions, will also see SEG providing RSN programming on simulcast to racing.com, further expanding its reach and impact in the racing industry.

Sports Entertainment Group Projects Strong Financial Growth and Strategic Expansion
Jun 29, 2025

Sports Entertainment Group Limited has upgraded its FY25 financial guidance, forecasting EBITDA growth of at least 40% compared to FY24, driven by strong cost governance and growth in its ‘Complementary Services’ units. The company has also undertaken strategic initiatives, such as producing Channel 7’s football shows and securing TV production rights for Harness Racing Victoria, positioning itself for continued growth in FY26.

Sports Entertainment Group Announces Director’s Interest Change
May 16, 2025

Sports Entertainment Group Limited announced a change in the director’s interest, with Jodie Simm acquiring 931,193 performance rights under the company’s Performance Rights Share Plan. This change reflects an estimated valuation of $223,486 and indicates a strategic move to align the director’s interests with the company’s performance, potentially impacting the company’s governance and stakeholder confidence.

Sports Entertainment Group Announces Director’s Interest Change
May 16, 2025

Sports Entertainment Group Limited announced a change in the director’s interest, specifically involving Craig Hutchison. The change includes the acquisition of 2,363,668 performance rights by Craig Hutchison Media Pty Ltd, valued at approximately $567,280. This move underlines the company’s commitment to aligning its leadership’s interests with its performance goals, potentially impacting its strategic direction and shareholder value.

Sports Entertainment Group Updates Director’s Interest with Performance Rights
May 16, 2025

Sports Entertainment Group Limited announced a change in the director’s interest notice, involving Chris Giannopoulos. He has been granted 1,007,658 performance rights under the company’s Performance Rights Share Plan, with an estimated valuation of $241,838. This change reflects the company’s strategy to incentivize and retain key personnel, potentially impacting its operational dynamics and stakeholder interests.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 29, 2025