International Market PerformanceThe lowest net monthly active users (MAU) adds since early 2023, with international markets showing softness, raises concerns about user growth.
Regulatory ChallengesTariff uncertainty and lack of exemption for GPS trackers affected plans for a 4Q US pet roll-out.
User RetentionThe initial churn rate of new users is around 50% in the first 12 months, indicating challenges in user retention.