Advertising BusinessLife360 is steadily building out its advertising business, with the company launching a new advertising offering that is now live for US members and will be made available globally soon.
Financial PerformanceLife360 reported beat-and-raise 2Q24 results as MAU, paying circles, and revenue growth all accelerated, leading the company to increase 2024 revenue and EBITDA guidance by 1% and 18%, respectively, at the midpoint.
International ExpansionLife360's focus on international markets contributed to Paying Circles growth accelerating, and the launch of the triple-tier membership in the UK and ANZ drove a mid-single-digit increase in average revenue per paying circle.