Record Revenue and EPS Growth
Q2 revenue of $6.62 billion, up 11% year‑over‑year (13% as reported). GAAP EPS of $4.25 (+8% YoY) and non‑GAAP EPS of $5.96 (+18% YoY). Management cited record top‑line revenue and disciplined investments as drivers of EPS growth.
Strong ARR and Subscription Momentum
Total ending ARR of $27.1 billion, up 12.5% year‑over‑year (includes ~ $480M from SEMrush). Total customer group subscription revenue $6.39 billion, up 14% YoY (12% constant currency). RPO/CRPO exited at $22.27 billion, both up ~13% YoY.
Rapid Growth in AI‑First and Firefly ARR
Adobe reported AI‑first ARR grew approximately 3x year‑over‑year to greater than $500 million. Firefly ARR grew ~50% quarter‑over‑quarter and Firefly ending ARR is approaching $300 million exiting Q2.
Large MAU and Traffic Expansion
Acrobat and Express MAU rose from >700 million to >850 million year‑over‑year (~20% growth). Creative freemium MAU increased from ~50 million to ~90 million YoY (management cited ~70%+ YoY). Adobe.com traffic showed strong increases: business and consumer traffic +35% YoY, while overall creativity/productivity traffic referenced +40% to +50% YoY in segments.
Enterprise Product and Adoption Strength
GenStudio ARR grew >25% YoY. AEP and native apps subscription revenue grew >30% YoY. AEP scale metrics: ~70 billion profile activations and ~35 trillion segment evaluations per day, and >1 trillion experiences delivered per year. Over 80% of AEP/AEM customers using agentic capabilities; 1.5k customer trials for agentic web offerings.
Strategic Acquisition — SEMrush
Closed SEMrush acquisition in April; SEMrush contributed ~ $480 million ARR to Adobe's book of business. Company plans to integrate SEMrush for brand visibility and generative SEO capabilities (announcements planned at Cannes).
Financial Strength and Capital Allocation
Operating cash flow of $2.17 billion in the quarter; cash and short‑term investments of $5.63 billion. Repurchased ~8.5 million shares in Q2 and reported ~$27 billion remaining under authorizations (includes new $25 billion authorization announced in April).
Raised Full‑Year Revenue and Non‑GAAP EPS Targets
Given strong first‑half performance and SEMrush inclusion, management raised FY26 revenue and non‑GAAP EPS targets. FY revenue target set at $20.5–20.6 billion and non‑GAAP EPS target set at $24.35–24.45.