Wix had a strong 2024, achieving its rule of forty milestone ahead of schedule with significant growth in bookings and revenue driven by successful product initiatives, particularly in AI and Studio. However, challenges such as FX volatility and slower-than-expected GPV growth due to situational factors were noted. Overall, the positive developments significantly outweigh the lowlights.

Company Guidance

During the Wix Fourth Quarter and Full Year 2024 Earnings Conference Call, leadership provided detailed guidance for 2025, emphasizing robust growth and innovation. Wix aims to achieve the "rule of forty-five" in 2025, surpassing its initial target ahead of schedule. The company anticipates total bookings to reach between $2,025 million and $2,060 million, representing an 11% to 13% year-over-year increase, despite an estimated $45 million FX headwind. They project total revenue to rise by 12% to 14% year-over-year. Wix also expects non-GAAP total gross margin improvement to 70% and anticipates a free cash flow of $590 to $610 million, translating to a 30% to 31% revenue margin. The guidance reflects strong product momentum, particularly from the Studio platform, AI enhancements, and commerce capabilities, with an emphasis on managing expenses to drive profitability.

Rule of Forty Achieved

Wix exceeded its ambitious plan to achieve the rule of forty by 2025, reaching this milestone a year ahead of schedule. The company is now aiming for rule of forty-five in 2025.

Strong Bookings and Revenue Growth

Wix reported bookings growth of 18% year over year in Q4 2024, with partners' revenue growing 30% year over year. Total revenue in Q4 grew by 14% year over year to $460 million.

AI Product Suite Success

Wix's AI website builder drove significant conversion and purchase behavior improvements. Over one million sites have been created with the AI builder.

Positive Free Cash Flow and Profitability

Wix generated free cash flow of $488 million or 28% of revenue in 2024, nearly doubling from 2023. It achieved positive GAAP operating income for the first time.

Studio Platform Expansion

The Studio platform saw strong adoption with over two million studio accounts, 75% of which were created by partners.

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Wix (WIX) Earnings, Revenues Date & History

The upcoming earnings date is based on a company’s previous reporting, and may be updated when the actual date is announced

Daily Earnings Calendar >

WIX Earnings History

Report Date	Fiscal Quarter	Forecast / EPS	Last Year's EPS	EPS YoY Change	Slides	Play Transcript
May 14, 2025	2025 (Q1)	1.63 / -	1.29	―	―	―
Feb 19, 2025	2024 (Q4)	1.59 / 1.93	1.22	58.20% (+0.71)
Nov 20, 2024	2024 (Q3)	1.44 / 1.50	1.14	31.58% (+0.36)
Aug 07, 2024	2024 (Q2)	1.35 / 1.67	1.26	32.54% (+0.41)
May 20, 2024	2024 (Q1)	1.03 / 1.29	0.91	41.76% (+0.38)
Feb 21, 2024	2023 (Q4)	0.96 / 1.22	0.61	100.00% (+0.61)
Nov 09, 2023	2023 (Q3)	0.68 / 1.14	0.06	1800.00% (+1.08)
Aug 03, 2023	2023 (Q2)	0.59 / 1.26	-0.14	1000.00% (+1.40)
May 17, 2023	2023 (Q1)	0.14 / 0.91	-0.72	226.39% (+1.63)
Feb 22, 2023	2022 (Q4)	0.10 / 0.61	-0.37	264.86% (+0.98)

The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.

Beat

Missed

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WIX Earnings-Related Price Changes

Report Date	Price 1 Day Before	Price 1 Day After	Percentage Change
Feb 19, 2025	$227.78	$217.00	-4.73%
Nov 20, 2024	$183.95	$210.27	+14.31%
Aug 07, 2024	$157.06	$156.35	-0.45%
May 20, 2024	$135.68	$168.02	+23.84%

Earnings announcements can affect a stock’s price. This table shows the stock's price the day before and the day after recent earnings reports, including the percentage change.

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