Strong New User Cohort Growth
New user cohort bookings grew 14% year-over-year in Q2 and further accelerated in late Q2 and early Q3. Growth in the U.S. market showed particular strength with improvements across cohort size, conversion rates, and monetization.
AI and BASE44 Integration
Wix's acquisition of BASE44 is expected to generate $40-$50 million ARR by the end of the year, with a trajectory towards $100 million ARR. AI-powered offerings and BASE44 integration are expected to drive significant growth in 2026 and beyond.
Revenue and Bookings Growth
Total revenue in Q2 grew to $490 million, up 12% year-over-year. Total bookings increased to $510 million, up 10% year-over-year.
Partners and Transaction Revenue Growth
Partners revenue increased by 24% year-over-year to $183 million. Transaction revenue rose by 18% year-over-year, driven by increased Gross Payment Volume (GPV).
Positive Outlook for 2025
Wix raised its full-year bookings outlook to $2.04 billion to $2.075 billion (11%-13% growth) and revenue outlook to $1.975 billion to $2 billion (12%-14% growth).