Strong Start to 2025
Wix reported robust demand for its platform in the first quarter, with a 12% year-over-year increase in total bookings to $511 million and a 13% increase in revenue to $474 million.
Launch of Wixel
Wix introduced Wixel, a new visual design platform that combines Wix's design expertise with Generative AI, marking a significant product innovation aimed at democratizing visual design.
Strong Performance in Partners Revenue
Partners revenue grew 24% year-over-year to $172 million, driven by higher subscription purchases and improved adoption of business applications.
Free Cash Flow Milestone
The company achieved a milestone with free cash flow reaching over $142 million, representing 30% of revenue.
AI Innovations
Wix launched Astro, an AI assistant, and various AI-powered tools to enhance user engagement and personalization, indicating strong strategic momentum in AI.