Core Power Brands Share Growth
Coors Light, Miller Lite, and Coors Banquet have combined 15.4 volume share as compared to 13.5 in the first quarter of 2023, demonstrating a 1.9 share point increase. Coors Banquet's volume is up double digits, and it is growing industry share for the 15th consecutive quarter.
Fever-Tree Partnership and Growth Potential
Molson Coors acquired an 8.5% equity stake in Fever-Tree Drinks PLC and has exclusive commercialization rights in the U.S. Fever-Tree's U.S. volume was approximately 500,000 hectoliters in 2024, adding substantial scale to Molson Coors' non-alcohol operations.
Premiumization and Innovation
Madrí's net brand revenue was up high single digits, supporting premiumization. In Beyond Beer, ZOA, and Fever-Tree are expanding, with ZOA gaining key chain accounts and Fever-Tree leveraging Molson Coors' distribution network.