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Roku (ROKU)
NASDAQ:ROKU
ROKU Analyst Ratings
Moderate Buy
13 Buy
4 Hold
1 Sell
TipRanks enables you to focus on the analyst rating consensus of all analysts or only the top performers in the past 3 months
ROKU Stock 12 Month Forecast
Average Price Target
$97.24
▲(7.59%Upside)
| Highest Price Target$130.00 | Average Price Target$97.24 | Lowest Price Target$75.00 |
The highest, average, and lowest price target of all analysts. Click on ‘Top Analysts’ to focus on the best performers.
Detailed List of Analyst Forecasts
Detailed List of Analyst Forecasts
TipRanks
$101
Buy
11.75%
Upside
Reiterated
07/11/25
Roku's strong technical momentum and positive earnings call outlook are significant strengths, supported by robust revenue growth. However, stretched valuation metrics and ongoing profitability challenges weigh on the score. The company's strategic focus on platform growth and first-party data utilization presents an optimistic growth trajectory.
Morgan Stanley
$75→$80
Sell
-11.48%
Downside
Reiterated
07/29/25
Needham
$100
Buy
10.64%
Upside
Reiterated
07/24/25
Analysts Offer Insights on Communication Services Companies: Roku (NASDAQ: ROKU), AT&T (NYSE: T) and T Mobile US (NASDAQ: TMUS)We believe, and most investors agree, that rising time spent drives pricing power and is a leading indicator to revenue growth upside. Roku discloses total viewing hours (ie, engagement) every quarter. The chart below shows that Roku's total engagement time grew at 55%-60% each year for the first 4 years after its IPO, through COVID. Growth post-COVID stepped down to about 20% each year, and has been stable for the past 3 years. We expect 2025 rev growth to be similar, at 18%, reaching 150B of total viewing hours in FY25. This strong y/y engagement growth is a leading indicator of rev growth, we believe.Revenue Roku tells us that The Roku Channel (TRC) viewing hours grew at 65%-85% in FY23 and FY24, and that TRC was the #2 highest viewed app in 1Q25.
Benchmark Co.
$130
Buy
43.84%
Upside
Reiterated
07/21/25
Citizens JMP
$95→$110
Buy
21.71%
Upside
Reiterated
07/21/25
J.P. Morgan
$85→$100
Buy
10.64%
Upside
Reiterated
07/18/25
KeyBanc
$115
Buy
27.24%
Upside
Upgraded
07/10/25
Piper Sandler
$65→$84
Hold
-7.06%
Downside
Reiterated
07/10/25
Bank of America Securities
$100→$110
Buy
21.71%
Upside
Reiterated
07/03/25
Guggenheim
$100
Buy
10.64%
Upside
Reiterated
07/01/25
Citi
$68→$84
Hold
-7.06%
Downside
Reiterated
06/18/25
Loop Capital Markets
$80→$100
Buy
10.64%
Upside
Upgraded
06/17/25
William Blair
―
Buy
―
Reiterated
06/16/25
Robert W. Baird
$110→$85
Buy
-5.95%
Downside
Reiterated
05/06/25
Evercore ISI
$105→$80
Hold
-11.48%
Downside
Reiterated
05/02/25
Ranks
Any
Analyst Rating
Any
Upside/ Downside
Any
Action
Any
TipRanks
$101
Buy
11.75%
Upside
Reiterated
07/11/25
Roku's strong technical momentum and positive earnings call outlook are significant strengths, supported by robust revenue growth. However, stretched valuation metrics and ongoing profitability challenges weigh on the score. The company's strategic focus on platform growth and first-party data utilization presents an optimistic growth trajectory.
Morgan Stanley
$75→$80
Sell
-11.48%
Downside
Reiterated
07/29/25
Needham
$100
Buy
10.64%
Upside
Reiterated
07/24/25
Analysts Offer Insights on Communication Services Companies: Roku (NASDAQ: ROKU), AT&T (NYSE: T) and T Mobile US (NASDAQ: TMUS)We believe, and most investors agree, that rising time spent drives pricing power and is a leading indicator to revenue growth upside. Roku discloses total viewing hours (ie, engagement) every quarter. The chart below shows that Roku's total engagement time grew at 55%-60% each year for the first 4 years after its IPO, through COVID. Growth post-COVID stepped down to about 20% each year, and has been stable for the past 3 years. We expect 2025 rev growth to be similar, at 18%, reaching 150B of total viewing hours in FY25. This strong y/y engagement growth is a leading indicator of rev growth, we believe.Revenue Roku tells us that The Roku Channel (TRC) viewing hours grew at 65%-85% in FY23 and FY24, and that TRC was the #2 highest viewed app in 1Q25.
Benchmark Co.
$130
Buy
43.84%
Upside
Reiterated
07/21/25
Citizens JMP
$95→$110
Buy
21.71%
Upside
Reiterated
07/21/25
J.P. Morgan
$85→$100
Buy
10.64%
Upside
Reiterated
07/18/25
KeyBanc
$115
Buy
27.24%
Upside
Upgraded
07/10/25
Piper Sandler
$65→$84
Hold
-7.06%
Downside
Reiterated
07/10/25
Bank of America Securities
$100→$110
Buy
21.71%
Upside
Reiterated
07/03/25
Guggenheim
$100
Buy
10.64%
Upside
Reiterated
07/01/25
Citi
$68→$84
Hold
-7.06%
Downside
Reiterated
06/18/25
Loop Capital Markets
$80→$100
Buy
10.64%
Upside
Upgraded
06/17/25
William Blair
―
Buy
―
Reiterated
06/16/25
Robert W. Baird
$110→$85
Buy
-5.95%
Downside
Reiterated
05/06/25
Evercore ISI
$105→$80
Hold
-11.48%
Downside
Reiterated
05/02/25
Best Analysts Covering Roku
1 Month
xxx
Success Rate
10/14 ratings generated profit
Average Return
+5.50%
reiterated a xxx
rating 9 months ago
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 1 Month would result in 71.43% of your transactions generating a profit, with an average return of +5.50% per trade.
3 Months
xxx
Success Rate
10/14 ratings generated profit
Average Return
+11.19%
reiterated a xxx
rating 9 months ago
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 3 Months would result in 71.43% of your transactions generating a profit, with an average return of +11.19% per trade.
1 Year
Success Rate
13/18 ratings generated profit
Average Return
+16.97%
reiterated a buy rating 3 months ago
Copying Alicia Reese's trades and holding each position for 1 Year would result in 72.22% of your transactions generating a profit, with an average return of +16.97% per trade.
2 Years
xxx
Success Rate
15/18 ratings generated profit
Average Return
+26.51%
reiterated a xxx
rating 3 months ago
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 2 Years would result in 83.33% of your transactions generating a profit, with an average return of +26.51% per trade.
The Best Analyst Covering tool allows you to follow the analysts who have the best success rates and average returns on a specific stock. Only analysts that gave a Buy or Sell rating on the stock in the past 12 months are eligible for inclusion in this tool. Follow the analysts of your choice to receive real-time updates when they publish a new rating.
ROKU Analyst Recommendation Trends
Rating
Mar 25
Apr 25
May 25
Jun 25
Jul 25
Strong Buy
0
6
9
10
4
Buy
25
24
18
23
30
Hold
10
15
13
14
10
Sell
5
3
1
1
2
Strong Sell
0
0
0
0
0
total
40
48
41
48
46
Each month's total comprises the sum of three months' worth of ratings.
ROKU Financial Forecast
ROKU Stock Forecast FAQ
What is ROKU’s average 12-month price target, according to analysts?
Based on analyst ratings, Roku’s 12-month average price target is 97.24.
What is ROKU’s upside potential, based on the analysts’ average price target?
Roku has 7.59% upside potential, based on the analysts’ average price target.
Can I see which stocks the top-ranking analysts are rating?
Yes, go to the Analysts’ Top Stocks tool to see stocks with a Strong Buy or Strong Sell analyst rating consensus, according to the top performers.
How can I follow the stock ratings of top Wall Street analysts?
Head over to our Expert Center to see a list of the top 100 Wall Street analysts and follow the analysts of your choice. Visit their profiles for more details about their stock ratings and see how they perform on a stock-by-stock basis.
Is ROKU a Buy, Sell or Hold?
Roku has a consensus rating of Moderate Buy which is based on 13 buy ratings, 4 hold ratings and 1 sell ratings.
What is Roku’s price target?
The average price target for Roku is 97.24. This is based on 18 Wall Streets Analysts 12-month price targets, issued in the past 3 months.
The highest analyst price target is $130.00 ,the lowest forecast is $75.00. The average price target represents 7.59% Increase from the current price of $90.38.
The highest analyst price target is $130.00 ,the lowest forecast is $75.00. The average price target represents 7.59% Increase from the current price of $90.38.
What do analysts say about Roku?
Roku’s analyst rating consensus is a Moderate Buy. This is based on the ratings of 18 Wall Streets Analysts.
How can I buy shares of ROKU?
Open a brokerage account, see exclusive account opening deals on our Best Online Brokers page.