Loyalty Program Growth
Portillo's Perks loyalty program now has over 1.9 million members, exceeding initial expectations and providing a platform for guest engagement, acquisition, and retention.
New Restaurant Development and Cost Reductions
Portillo's is on track to open 12 new restaurants in the second half of 2025, with build cost reductions tracking in the range of $5.2 million to $5.5 million per restaurant, saving over $1 million per restaurant compared to the class of 2024.
Innovative Marketing Initiatives
Successful marketing campaigns, such as Italian beef month and the introduction of The Leo sandwich, drove engagement and positive transactions, providing valuable insights for future promotions.
Positive Employee and Brand Recognition
Portillo's was named in the top 10 for employee satisfaction among nearly 90 restaurant companies and ranked 25th out of 700 in Newsweek's America's most trusted companies list.