The earnings call presented a mixed outlook. While there were significant achievements in sales growth, net profit, and successful product launches in China, the overseas market faced considerable challenges, particularly in the micromobility segment. Despite these challenges, the company's overall performance was strong, driven by domestic market success.

Company Guidance

During the Niu Technologies Second Quarter 2025 Earnings Conference Call, the company provided guidance projecting third-quarter revenue to be between RMB 1.4 billion and RMB 1.6 billion, indicating a 40% to 60% year-over-year increase. The company reported strong performance in the second quarter with a total sales volume of 350,000 units, marking a 37% year-over-year increase. Revenue for the quarter reached RMB 1.26 billion, a 34% increase compared to the previous year, and the gross margin improved to 20.1%, up 3.1 percentage points year-over-year. The company achieved net profit of RMB 5.9 million and highlighted product portfolio optimization and cost reduction as key drivers for the positive outcome. The China market showed significant growth, with sales volume increasing by 54% to 318,000 units, while overseas sales faced a 35% decline due to external pressures. Looking ahead, Niu Technologies remains optimistic about its growth potential, driven by product launches and channel expansion efforts.

Strong Sales Volume Growth

Total sales volume reached 350,000 units, representing a 37% year-over-year increase. In China, sales volume surged by 54% to 318,000 units.

Revenue and Gross Margin Improvement

Revenue reached RMB 1.26 billion, a 34% year-over-year growth, with a gross margin of 20.1%, up 3.1 percentage points year-over-year.

Net Profit Achievement

Achieved a net profit of RMB 5.9 million, compared to a net loss in the previous year.

Successful Product Launches

Introduced new electric motorcycle models capturing significant market interest, accounting for 12% of total sales volume in Q2.

Successful Marketing Campaigns

Achieved RMB 1.06 billion in GMV during the 618 shopping campaign, a 128% year-over-year increase.

Niu Technologies (NIU) Earnings, Revenues Date & History

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NIU Earnings History

Report Date	Fiscal Quarter	Forecast / EPS	Last Year's EPS	EPS YoY Change	Slides	Play Transcript
Nov 24, 2025	2025 (Q3)	- / -	-0.036	―	―	―
Aug 11, 2025	2025 (Q2)	- / <0.01	-0.022	143.75% (+0.03)
May 19, 2025	2025 (Q1)	- / -0.07	-0.096	28.99% (+0.03)
Mar 17, 2025	2024 (Q4)	- / -0.06	-0.116	44.58% (+0.05)
Nov 18, 2024	2024 (Q3)	- / -0.04	-0.071	49.02% (+0.03)
Aug 12, 2024	2024 (Q2)	- / -0.02	-0.001	-1500.00% (-0.02)
May 20, 2024	2024 (Q1)	- / -0.10	-0.054	-76.92% (-0.04)
Mar 18, 2024	2023 (Q4)	- / -0.12	-0.033	-245.83% (-0.08)
Nov 20, 2023	2023 (Q3)	- / -0.07	0.003	-2650.00% (-0.07)
Aug 14, 2023	2023 (Q2)	- / >-0.01	0.013	-111.11% (-0.01)

The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.

Beat

Missed

NIU Earnings-Related Price Changes

Report Date	Price 1 Day Before	Price 1 Day After	Percentage Change
Aug 11, 2025	$3.85	$4.30	+11.69%
May 19, 2025	$3.83	$3.36	-12.27%
Mar 17, 2025	$2.72	$3.51	+29.04%
Nov 18, 2024	$1.99	$1.98	-0.50%

Earnings announcements can affect a stock’s price. This table shows the stock's price the day before and the day after recent earnings reports, including the percentage change.