Market Position & ParentageBeing a leading issuer and an SBI subsidiary provides durable scale, brand trust and privileged distribution access to SBI’s large retail customer base. This structural advantage supports customer acquisition, cross‑sell and lower marketing costs versus smaller rivals over multiple years.
Sustained Revenue GrowthMaterial multi‑year revenue expansion shows the business can scale transaction volumes and balances. Sustained top‑line growth supports ongoing investment in products, technology and partnerships, enabling long‑term market share gains and potential operating leverage despite cyclical headwinds.
High Gross Margins & Diversified FeesVery strong gross margins combined with multiple fee streams (interest, annual fees, interchange, co‑brand economics) create resilient core profitability. Diversified revenue reduces dependence on any single line and supports margin sustainability if origination volumes or pricing dynamics shift.