Organic Revenue Growth (FY2025)
Organic revenue of $294 million, up 5.3% year-over-year, in line with the company's long-term algorithm.
Strong Category Performance — Wipes & Personal Care
Total wipes consumption up ~30% (all-purpose baby wipes +25%) and baby personal care consumption +12% in 2025; adult flushable wipes consumption grew 175% following brick-and-mortar expansion.
Adjusted Gross Margin Improvement
Full-year adjusted gross margin improved to 38.7%, a 50 basis point increase versus prior year; Q4 adjusted gross margin ~38.3% and management expects adjusted gross margins in the low-40s in 2026.
Adjusted Profitability & Cash Generation
Adjusted EBITDA of ~$21.8–22.0 million in 2025 (in line with updated guidance); adjusted net income $8.3 million; free cash flow improved to $13.6 million vs $1 million prior year.
Strengthened Balance Sheet & Capital Return
Ended 2025 with ~$89.6–90.0 million in cash, no debt, and Board authorization of a $25 million share repurchase program.
Household Penetration and Consumption Momentum
All-time high household penetration of 7.6% at year-end (an increase of 1.7 million households) and total consumption growth of ~5% for 2025 driven by double-digit unit sales.
Powering Honest Growth — Expected Structural Savings
Transformation program expected to deliver $10–15 million in annualized savings and enable margin enhancement and reinvestment in core, higher-margin categories.
Focused Portfolio and Operational Simplification
Exited apparel, Honest.com fulfillment and Canada to concentrate on core wipes, personal care and diapers; plan to consolidate from two fulfillment centers to a single, automated Las Vegas facility with efficiency benefits anticipated in H2 2026.