Expansion into Fresh Pet Food
General Mills announced a national launch of their fresh pet food line, Love Made Fresh, across all 50 states. This expansion builds on positive test market results and aims to establish a profitable and growing fresh pet food business.
Volume Growth in North America Retail
The company reported encouraging volume growth in North America Retail (NAR), driven by strategic investments in products like Pillsbury, Totino's, soup, cereal, and fruit snacks.
International and Pet Segment Performance
Share growth was observed in international businesses, foodservice, healthcare, and pet segments, providing confidence in the company's global strategy.
Investment in Innovation and Marketing
General Mills is investing in new product lines and core renovations, with an expected increase in new product offerings by 25% in North America Retail and 30% company-wide, supported by significant marketing efforts.