Strong Sales Growth
Net sales increased 12.3% to $4.6 billion, with comparable store sales growing 6.5%, driven by balanced increases of 3% in traffic and 3.4% in ticket.
Increased Customer Base
Added 2.4 million new customers on a last 12 months basis, with nearly 2/3 of new customers coming from households earning $100,000 or more.
Expansion and Store Conversion
Completed 3,600 store conversions to the 3.0 format, with a target of approximately 5,000 stores by year-end. Opened 254 new stores, including 42 former Party City locations.
Uber Eats Partnership
New partnership with Uber Eats, giving access to 25 million customers, targeting a younger demographic.
Improved Gross Margin
Gross margin increased by 20 basis points to 34.4%, aided by lower merchandise costs and favorable pricing.
Positive Customer Engagement
The number of shoppers visiting three or more times a month increased by 11% in Q2, a sequential improvement from the 9% growth in the previous quarter.