Cricut's Q2 2025 earnings call demonstrated solid financial performance with growth in sales, operating income, and subscribers. Marketing efforts and product innovations contributed positively. However, challenges such as the decline in connected machines revenue, international market softness, engagement erosion, and tariff uncertainty present concerns.

Company Guidance

During the Cricut Q2 2025 earnings call, the company reported a 2% increase in sales, 14% growth in operating income, and a 22% rise in earnings per share (EPS). The number of paid subscribers grew by 7% to over 3 million, while Platform and Products segments posted growth of 4% and 1%, respectively. Accessories and materials sales increased by 12%, contributing to an improved gross margin of 59%, up from 53.5% in the previous year. The company also reported net income of $24.5 million, representing 14.2% of total sales, and a tax rate of 27.6%. Despite facing uncertainties due to tariffs, Cricut remains committed to enhancing user engagement and expanding its product offerings, with a focus on new user acquisition and increasing the value of its subscription services. The call highlighted a strategic focus on accelerating investments in hardware product development, materials, engagement, and marketing as part of efforts to drive future revenue growth.

Revenue and Growth Metrics

Cricut posted a 2% increase in sales, a 14% growth in operating income, and a 22% increase in EPS. Paid subscribers grew by 7% to over 3 million.

Platform and Product Segment Growth

Platform segment revenue grew by 4% and Products by 1%.

Increase in Accessories and Materials Sales

Accessories and materials sales increased by 12% in Q2.

Subscriber Growth

The subscriptions business crossed 3 million paid subscribers with a 7% increase year-on-year and a 1% increase sequentially.

Gross Margin Improvement

Total gross margin improved to 59%, up from 53.5% in Q2 2024.

Successful Marketing and Promotions

Increased marketing spend resulted in 2x the number of views and engagements compared to the prior year, and the Mother’s Day promotion outperformed last year.

Cricut Inc (CRCT) Earnings, Revenues Date & History

The upcoming earnings date is based on a company’s previous reporting, and may be updated when the actual date is announced

Daily Earnings Calendar >

CRCT Earnings History

Report Date	Fiscal Quarter	Forecast / EPS	Last Year's EPS	EPS YoY Change	Slides	Play Transcript
Nov 11, 2025	2025 (Q3)	0.04 / -	0.05	―	―	―
Aug 05, 2025	2025 (Q2)	0.07 / 0.11	0.09	22.22% (+0.02)
May 06, 2025	2025 (Q1)	0.07 / 0.11	0.09	22.22% (+0.02)
Mar 04, 2025	2024 (Q4)	0.04 / 0.06	0.05	20.00% (<+0.01)
Nov 05, 2024	2024 (Q3)	0.05 / 0.05	0.08	-37.50% (-0.03)
Aug 06, 2024	2024 (Q2)	0.05 / 0.09	0.07	28.57% (+0.02)
May 07, 2024	2024 (Q1)	0.06 / 0.09	0.04	125.00% (+0.05)
Mar 05, 2024	2023 (Q4)	0.06 / 0.05	0.05	0.00% (0.00)
Nov 07, 2023	2023 (Q3)	0.07 / 0.08	0.06	33.33% (+0.02)
Aug 08, 2023	2023 (Q2)	0.06 / 0.07	0.06	16.67% (+0.01)

The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.

Beat

Missed

CRCT Earnings-Related Price Changes

Report Date	Price 1 Day Before	Price 1 Day After	Percentage Change
Aug 05, 2025	$4.85	$5.67	+16.91%
May 06, 2025	$4.47	$5.38	+20.36%
Mar 04, 2025	$4.60	$4.80	+4.35%
Nov 05, 2024	$5.70	$4.83	-15.26%

Earnings announcements can affect a stock’s price. This table shows the stock's price the day before and the day after recent earnings reports, including the percentage change.

FAQ

When does Cricut Inc (CRCT) report earnings?

Cricut Inc (CRCT) is schdueled to report earning on Nov 11, 2025, After Close (Confirmed).

What is Cricut Inc (CRCT) earnings time?

Cricut Inc (CRCT) earnings time is at Nov 11, 2025, After Close (Confirmed).

Where can I see when companies are reporting earnings?

You can see which companies are reporting today on our designated earnings calendar.

What companies are reporting earnings today?

You can see a list of the companies which are reporting today on TipRanks earnings calendar.

What is CRCT EPS forecast?

CRCT EPS forecast for the fiscal quarter 2025 (Q3) is 0.04.

Become an Expert with TipRanks Premium

What am I Missing?

Make informed decisions based on Top Analysts' activity

Know what industry insiders are buying

Get actionable alerts from top Wall Street Analysts

Find out before anyone else which stock is going to shoot up

Get powerful stock screeners & detailed portfolio analysis

Subscribe Now See Plans & Pricing