Quarterly and Full-Year Revenue Growth
Revenue grew 1.2% year-over-year in Q4 and 1.2% for the full year 2025, showing recovery after a weak first quarter.
Strong EBITDA Margins
Quarterly EBITDA margin reached 19% and full-year EBITDA margin was 18.7%, demonstrating margin resilience despite temporary headwinds.
Significant Free Cash Flow Generation
Free cash flow more than doubled in Q4 (106% YoY) and increased 24.6% for the full year, driven largely by inventory optimization that released MXN 459 million in cash.
Debt Reduction and Improved Leverage
Total debt was reduced by MXN 700 million during the year; leverage multiple decreased from 1.75x to 1.56x, and net debt-to-EBITDA improved from 3.1x (2022) to 1.56x at end-2025.
High Conversion of EBITDA to Cash
More than 83% of EBITDA was converted into free cash flow for the year, underscoring strong cash conversion and working capital discipline.
Dividend Consistency and Capital Allocation Discipline
Company paid dividends for the 24th consecutive quarter with a trailing 12-month dividend-to-EBITDA ratio of 32%, reflecting a disciplined capital allocation approach.
Operational Wins in Core Brands
Jafra Mexico delivered record-high quarterly sales in Q4; Betterware Mexico posted its strongest quarterly sales in 2025 and grew its SEO base for the first time since COVID; Jafra U.S. achieved its first YoY growth quarter in Q4 with meaningful EBITDA improvement.
Regional Expansion Momentum
Ecuador surpassed 11,500 associates and 730 distributors (over sevenfold growth since launch); Guatemala sales increased 50% since the start of 2025; Colombia launch planned for March 2026, supporting the regional growth plan.
Strategic Acquisition: Tupperware Latin America
Announced acquisition of 100% of Tupperware's Latin American business for $250 million (MXN-equivalent), including production facilities in Mexico and Brazil; transaction implies a 3.1x EV/EBITDA multiple and is expected to be ~40% EPS accretive on company assumptions (closing targeted Q2 2026, pending approvals).
Digital & Commercial Transformation Progress
Launched Shopify+ platforms, improved Betterware+ app features, and plans to roll out Jafra+ and Salesforce CRM; initiatives aimed at enabling social selling, analytics and AI-readiness.