Booking Holdings (BKNG)
NASDAQ:BKNG
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BKNG Stock Chart & Stats
$192.01
$42.20(0.88%)
At close: 4:00 PM EST
$192.01
$42.20(0.88%)
Day’s Range― - ―
52-Week Range$150.62 - $233.58
Previous CloseN/A
Volume75.64K
Average Volume (3M)7.44M
Market Cap
$131.44B
Enterprise Value$138.31B
Total Cash (Recent Filing)$16.02B
Total Debt (Recent Filing)$18.94B
Price to Earnings (P/E)30.7
Beta1.14
Next Earnings
Aug 05, 2026EPS Estimate
2.47Next Dividend Ex-DateN/A
Dividend Yield0.71%
Share Statistics
EPS (TTM)1.14
Shares Outstanding774,878,400
10 Day Avg. Volume6,954,008
30 Day Avg. Volume7,435,427
Financial Highlights & Ratios
PEG Ratio-6.65
Price to Book (P/B)-31.16
Price to Sales (P/S)6.46
P/FCF Ratio19.12
Enterprise Value/Market Cap1.05
Enterprise Value/Revenue5.00
Enterprise Value/Gross Profit5.00
Enterprise Value/Ebitda14.54
Forecast
1Y Price Target
$221.59Price Target Upside15.41% Upside
Rating ConsensusStrong Buy
Number of Analyst Covering32
EPS Forecast (FY)10.5
Revenue Forecast (FY)$29.88B
Bulls Say, Bears Say
Bulls Say
AI-driven Product InnovationAgentic AI travel tools are directing consumers into Booking's apps and websites for purchases, enhancing customer loyalty and increasing the potential for higher‑margin direct bookings.
Distribution And Market Share GainsFavorable changes in hotel search placement combined with effective execution have helped Booking regain market share, supporting revenue momentum and prompting analyst forecast upgrades.
Financial Strength And Capital AllocationA strong balance sheet and robust cash flow enable continued investment in growth initiatives while supporting share repurchases and dividend increases, which can underpin shareholder returns.
Bears Say
Disintermediation From AI PlatformsConversational AI platforms that display hotels directly could bypass Booking's role as merchant of record, reducing commission revenue and income from sponsored listings.
Geopolitical Exposure RiskConcentrated exposure to room nights in the Middle East means regional conflict could disproportionately cut bookings and place downward pressure on earnings.
Rising AI Investment And Margin PressureLarge investments needed to develop competitive AI capabilities could raise operating costs and force a tradeoff between pursuing growth and preserving profit margins.
Booking Holdings News
BKNG FAQ
What was Booking Holdings’s price range in the past 12 months?
Booking Holdings lowest stock price was $150.62 and its highest was $233.58 in the past 12 months.
What is Booking Holdings’s market cap?
Booking Holdings’s market cap is $131.44B.
When is Booking Holdings’s upcoming earnings report date?
Booking Holdings’s upcoming earnings report date is Aug 05, 2026 which is in 94 days.
How were Booking Holdings’s earnings last quarter?
Booking Holdings released its earnings results on Apr 28, 2026. The company reported $1.14 earnings per share for the quarter, beating the consensus estimate of $1.075 by $0.065.
Is Booking Holdings overvalued?
According to Wall Street analysts Booking Holdings’s price is currently Undervalued.
Does Booking Holdings pay dividends?
Booking Holdings pays a Quarterly dividend of $9.6 which represents an annual dividend yield of 0.71%. See more information on Booking Holdings dividends here
What is Booking Holdings’s EPS estimate?
Booking Holdings’s EPS estimate is 2.47.
How many shares outstanding does Booking Holdings have?
Booking Holdings has 774,878,400 shares outstanding.
What happened to Booking Holdings’s price movement after its last earnings report?
Booking Holdings reported an EPS of $1.14 in its last earnings report, beating expectations of $1.075. Following the earnings report the stock price went up 0.346%.
Which hedge fund is a major shareholder of Booking Holdings?
Currently, no hedge funds are holding shares in BKNG
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Booking Holdings Stock Smart Score
Neutral
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Analyst Consensus
Strong Buy
Average Price Target:
$221.59 (15.41% Upside)
$221.59 (15.41% Upside)
Blogger Sentiment
Bullish
BKNG Sentiment 85%
Sector Average ―
Sector Average ―
Hedge Fund Trend
Decreased
By 272.2K Shares
Last Quarter.
Last Quarter.
Crowd Wisdom
Very Positive
Last 7 Days ▲ 1.3%
Last 30 Days ▲ 9.9%
Last 30 Days ▲ 9.9%
News Sentiment
Very Bullish
Bullish news 100%
Bearish news 0%
Bearish news 0%
Technicals
SMA
Negative
20 days / 200 days
Momentum
5.76%
12-Months-Change
Fundamentals
Return on Equity
-93.64%
Trailing 12-Months
Asset Growth
5.62%
Trailing 12-Months
Company Description
Booking Holdings
Booking Holdings Inc. provides travel and restaurant online reservation and related services worldwide. The company operates Booking.com, which offers online accommodation reservations; Rentalcars.com that provides online rental car reservation services; Priceline, which offer online travel reservation services, and consumers hotel, flight, and rental car reservation services, as well as vacation packages, cruises, and hotel distribution services. It also operates Agoda that provides online accommodation reservation services, as well as flight, ground transportation and activities reservation services. In addition, the company operates KAYAK, an online price comparison service that allows consumers to search and compare travel itineraries and prices, comprising airline ticket, accommodation reservation, and rental car reservation information; and OpenTable for booking online restaurant reservations. Further, it offers travel-related insurance products, and restaurant management services to consumers, travel service providers, and restaurants. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. The company was founded in 1997 and is headquartered in Norwalk, Connecticut.
BKNG Company Deck
BKNG Earnings Call
Q1 2026
0:00 / 0:00
Earnings Call Sentiment|Positive
The call presented a broadly positive operational and financial performance: robust top-line growth, strong adjusted EBITDA expansion, record share repurchases, progress on Connected Trip and AI initiatives, and continued U.S. and Asia momentum. However, material near-term headwinds from the Middle East conflict (elevated cancellations, transit disruptions), some marketing deleverage, and guidance uncertainty temper the outlook. On balance the company demonstrated resilience and clear strategic progress while actively managing costs and capital allocation amid geopolitical volatility.View all BKNG earnings summariesBKNG Revenue Breakdown
29.60% Agency revenues
65.96% Merchant revenues
4.44% Advertising and other revenues
BKNG Stock 12 Month Forecast
Average Price Target
$221.59
▲(15.41% Upside)
Technical Analysis
Ownership Overview
0.09% Insiders
1.01% Mutual Funds
0.31% Other Institutional Investors
80.40% Public Companies and Individual Investors