Want to see BKNG full AI Analyst Report?
BKNG Stock Chart & Stats
$177.46
$4.63(2.68%)
At close: 4:00 PM EDT
$177.46
$4.63(2.68%)
Day’s Range― - ―
52-Week Range$150.14 - $231.80
Previous CloseN/A
Volume5.01M
Average Volume (3M)7.27M
Market Cap
$149.47B
Enterprise Value$140.43K
Total Cash (Recent Filing)$17.21B
Total Debt (Recent Filing)$20.69B
Price to Earnings (P/E)25.3
Beta1.08
Next Earnings
Nov 04, 2026EPS Estimate
4.48Next Dividend Ex-DateN/A
Dividend Yield0.83%
Share Statistics
EPS (TTM)9.06
Shares Outstanding774,878,400
10 Day Avg. Volume5,299,087
30 Day Avg. Volume7,273,960
Financial Highlights & Ratios
PEG Ratio-6.65
Price to Book (P/B)-31.16
Price to Sales (P/S)6.46
P/FCF Ratio19.12
Enterprise Value/Market Cap<0.01
Enterprise Value/Revenue<0.01
Enterprise Value/Gross Profit<0.01
Enterprise Value/Ebitda<0.01
Forecast
1Y Price Target
$233.78Price Target Upside31.74% Upside
Rating ConsensusStrong Buy
Number of Analyst Covering26
EPS Forecast (FY)10.46
Revenue Forecast (FY)$29.34B
Bulls Say, Bears Say
Bulls Say
Cash GenerationSustained high operating and free cash flow provides durable internal funding for capex, buybacks, and strategic investments. Consistent FCF (~$9.5B TTM) underpins capital return programs, reduces dependency on external financing and supports resilience through industry cycles.
High ProfitabilityStructural high margins and scale-driven profitability (TTM revenue ~$28.2B; ~26% operating/net margins) indicate strong unit economics and pricing power. This margin base sustains reinvestment in product and marketing while preserving cash conversion across travel demand cycles.
Product & Loyalty MomentumGrowing 'Connected Trip' adoption and AI-led products increase direct, higher-value transactions and lower service costs. High-teens growth in connected transactions and early AI gains (better conversion, lower support costs) suggest durable improvements in margins and customer lifetime value.
Bears Say
Weak Capital StructureRising leverage and negative shareholders' equity reduce financial flexibility and increase refinancing risk during downturns. With ~$20.7B debt and negative equity, balance-sheet deficits constrain strategic optionality and amplify the impact of any sustained revenue softness or rate shocks on solvency metrics.
Geopolitical ExposureConcentration of travel flows and sensitivity to regional disruptions create recurring top-line volatility. The firm’s global footprint means geopolitical shocks (e.g., Middle East conflict) can suppress bookings, increase cancellations, and pressure marketing efficiency for multiple quarters, weighing on durable growth.
Marketing DeleverageRising customer-acquisition cost and marketing deleverage can erode unit economics if sustained. A 16% YoY marketing rise and higher spend share reduce margin headroom, forcing trade-offs between growth and profitability if higher cancellation or lower conversion trends persist.
Booking Holdings News
BKNG FAQ
What was Booking Holdings’s price range in the past 12 months?
Booking Holdings lowest stock price was $150.14 and its highest was $231.80 in the past 12 months.
What is Booking Holdings’s market cap?
Booking Holdings’s market cap is $149.47B.
When is Booking Holdings’s upcoming earnings report date?
Booking Holdings’s upcoming earnings report date is Nov 04, 2026 which is in 89 days.
How were Booking Holdings’s earnings last quarter?
Booking Holdings released its earnings results on Aug 04, 2026. The company reported $2.54 earnings per share for the quarter, beating the consensus estimate of $2.432 by $0.108.
Is Booking Holdings overvalued?
According to Wall Street analysts Booking Holdings’s price is currently Undervalued.
Does Booking Holdings pay dividends?
Booking Holdings pays a Quarterly dividend of $0.42 which represents an annual dividend yield of 0.83%. See more information on Booking Holdings dividends here
What is Booking Holdings’s EPS estimate?
Booking Holdings’s EPS estimate is 4.48.
How many shares outstanding does Booking Holdings have?
Booking Holdings has 774,878,400 shares outstanding.
What happened to Booking Holdings’s price movement after its last earnings report?
Booking Holdings reported an EPS of $2.54 in its last earnings report, beating expectations of $2.432. Following the earnings report the stock price went up 6.563%.
Which hedge fund is a major shareholder of Booking Holdings?
Currently, no hedge funds are holding shares in BKNG
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Booking Holdings Stock Smart Score
Outperform
1
2
3
4
5
6
7
8
9
10
Analyst Consensus
Strong Buy
Average Price Target:
$233.78 (31.74% Upside)
$233.78 (31.74% Upside)
Blogger Sentiment
Bullish
BKNG Sentiment 96%
Sector Average ―
Sector Average ―
Hedge Fund Trend
Increased
By 5.7M Shares
Last Quarter.
Last Quarter.
Crowd Wisdom
Neutral
Last 7 Days <0.1%
Last 30 Days ▼ 0.3%
Last 30 Days ▼ 0.3%
News Sentiment
Very Bullish
Bullish news 100%
Bearish news 0%
Bearish news 0%
Technicals
SMA
Negative
20 days / 200 days
Momentum
-16.38%
12-Months-Change
Fundamentals
Return on Equity
0.83%
Trailing 12-Months
Asset Growth
1.95%
Trailing 12-Months
Company Description
Booking Holdings
Booking Holdings Inc. is a leading global provider of online travel and dining reservation services. The company manages a portfolio of well-known digital platforms. Among these, Booking.com specializes in online accommodation bookings, while Rentalcars.com is dedicated to facilitating vehicle rentals. Priceline offers a comprehensive range of online travel booking options, encompassing hotels, flights, rental cars, vacation packages, and cruises, alongside hotel distribution services. Agoda also provides online lodging reservations, further expanding into flights, ground transportation, and activity bookings. For travelers seeking the best deals, KAYAK functions as an online price comparison service, enabling users to search and contrast prices for airline tickets, hotels, and car rentals. Additionally, OpenTable allows for convenient online restaurant reservations. Beyond its core booking services, Booking Holdings Inc. also supplies travel-related insurance products and restaurant management solutions to individual consumers, travel service providers, and restaurants. Established in 1997, the company is headquartered in Norwalk, Connecticut. It officially adopted its current name, Booking Holdings Inc., in February 2018, having previously operated as The Priceline Group Inc.
BKNG Company Deck
BKNG Earnings Call
Q2 2026
0:00 / 0:00
Earnings Call Sentiment|Positive
The call presented a broadly positive operational and financial performance: robust top-line growth, strong adjusted EBITDA expansion, record share repurchases, progress on Connected Trip and AI initiatives, and continued U.S. and Asia momentum. However, material near-term headwinds from the Middle East conflict (elevated cancellations, transit disruptions), some marketing deleverage, and guidance uncertainty temper the outlook. On balance the company demonstrated resilience and clear strategic progress while actively managing costs and capital allocation amid geopolitical volatility.View all BKNG earnings summariesBKNG Revenue Breakdown
29.60% Agency revenues
65.96% Merchant revenues
4.44% Advertising and other revenues
BKNG Stock 12 Month Forecast
Average Price Target
$233.78
▲(31.74% Upside)
Technical Analysis
Ownership Overview
0.19% Insiders
3.72% Mutual Funds
6.42% Other Institutional Investors
62.80% Public Companies and Individual Investors