Strong Revenue Growth
Q1 2026 revenue of $51.5M, up 33.8% year-over-year, driven by new product launches (Active MAX, Active 3 Premium, T‑Rex Ultra 2) and broad-based demand across entry and premium tiers.
Average Selling Price (ASP) Improvement
Average selling price increased more than 20% year-over-year, reflecting successful premiumization and stronger premium product mix.
Gross Profit and Margin Expansion (YoY)
Gross profit rose 35.3% to $19.4M; gross margin was 37.7%, a 0.4 percentage-point expansion versus Q1 2025 (despite sequential moderation from Q4 2025).
Premium Product Mix Momentum
Higher-priced T‑Rex premium models (priced at $399 and $549) accounted for nearly 50% of total T‑Rex family unit sales in March–April, and the T‑Rex Ultra 2 raised the brand's price ceiling to $550.
Market Share and Brand Credibility Gains
Sequential value share expansion across EMEA, U.S. and Asia Pacific; third-party data ranks Amazfit among top 6 smartwatch brands in both the U.S. and Europe by value share. Elite athlete moments and HYROX activity supporting brand credibility.
Strategic HYROX Partnership and Product Ecosystem
Signed an exclusive 3-year global partnership with HYROX to deepen presence in hybrid training, expand wearable categories (watches, rings, glasses, cameras, straps) and integrate HYROX-specific modes and data — supporting long-term monetization and positioning.
Operating Performance Improvement
Operating loss narrowed to $6.3M from $17.2M in Q1 2025; adjusted net loss modestly improved to $17.9M (34.8% of sales) from $18.1M (41% of sales) a year earlier, indicating progress toward profitability.
Healthy Liquidity and Capital Actions
Cash and cash equivalents of $103.2M (nearly flat YoY); repurchased $17M of $20M authorized share buyback (85% executed). Since 2023 the company has retired $46.7M of debt.
Inventory and Working Capital Improvement
Inventory reduced to $62.8M from $72.8M sequentially (approx. -13.7%), reflecting tighter inventory management.
Q2 2026 Revenue Guidance
Guidance for Q2 2026 revenue of $63M to $68M, representing approximately 6% to 14% year-over-year growth and signaling continued top-line momentum.