Yeti Holdings (YETI) AI Stock Analysis

• Market Cap: $2.73B
• Dividend Yield: N/A
• Average Volume (3M): 1.48M
• Price to Earnings (P/E): 21.8
• Beta (1Y): 1.22
• Revenue Growth: 1.56%
• EPS Growth: -17.21%
• Country: US
• Employees: 1,340
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Leisure
• EPS (TTM): 0.92
• Shares Outstanding: 75,268,364
• 10 Day Avg. Volume: 1,528,592
• 30 Day Avg. Volume: 1,484,067
• PEG Ratio: -22.61
• Price to Book (P/B): 5.55
• Price to Sales (P/S): 1.93
• P/FCF Ratio: 17.03
• Enterprise Value/Market Cap: 1.05
• Enterprise Value/Revenue: 1.54
• Enterprise Value/Gross Profit: 2.68
• Enterprise Value/Ebitda: 11.33
• 1Y Price Target: $52.40
• Price Target Upside: 43.84% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 12
• EPS Forecast (FY): 2.82
• Revenue Forecast (FY): $2.00B

• Rating: 67 Neutral
• Price Target: $40.00 ▲(9.80% Upside)
• Action: Downgraded Date: 02/20/26
• Date: Action: Downgraded 02/20/26

The score is driven primarily by a solid financial base (strong margins and low leverage) and constructive 2026 guidance with continued cash generation and buybacks. Offsetting factors are tariff-related margin pressure and near-term margin phasing risk, plus a valuation that is not cheap (24.49 P/E) and technicals that look neutral rather than strongly bullish.

Positive Factors

High gross margins & conservative balance sheet

Sustained gross margins near 57–58% reflect durable pricing power and product premium positioning, while low leverage (debt-to-equity ~0.23–0.31) preserves financial flexibility. Together these support reinvestment, weathering cost shocks, and long-term margin stability.

Robust free cash flow and capital returns

Consistent FCF above $200M for multiple years funds growth investments, reduces reliance on external financing, and supports shareholder returns. Large buybacks materially lowered shares outstanding, boosting per-share earnings power and aligning capital allocation with long-term value creation.

International expansion and product innovation

High-teens to 25% international growth demonstrates scalable demand outside the U.S., diversifying revenue and reducing single-market risk. Combined with steady new-product introductions, this supports sustainable top-line expansion and structural margin upside as scale and localized assortments mature.

Negative Factors

Tariff-driven margin headwinds

Material tariff costs (embedded ≈200 bps in 2026 guidance and ~$0.35 EPS hit) represent a structural cost pressure unless resolved by policy changes. This compresses gross margins, forces tougher pricing or cost cuts, and creates first-half phasing risk that can persist while supply chains and trade policy remain uncertain.

Decelerating revenue growth and softer profitability

A shift from robust growth and mid-teens margins to low-single-digit topline gains and ~9–10% net margins reduces operating leverage. Slower revenue expansion limits margin recovery and constrains EPS upside, making earnings more sensitive to cost shocks and requiring sustained product or geographic gains to reaccelerate growth.

Supply constraints and working-capital timing

Ongoing supply bottlenecks cap sell-in despite strong sell-through, leaving revenue on the table and forcing promotional or allocation fixes. Coupled with uneven free cash flow trends and working-capital timing, these operational frictions can hamper consistent inventory availability and delay durable margin and growth recovery.

Yeti Holdings Business Overview & Revenue Model

Company Description

YETI Holdings, Inc. designs, markets, retails, and distributes products for the outdoor and recreation market under the YETI brand. The company offers hard and soft coolers, as well as cargo, bags, outdoor living, and associated accessories. It also provides drinkware products, such as colsters, lowballs, wine tumblers, stackable pints, mugs, tumblers, bottles, and jugs, as well as accessories comprising bottle straw caps, tumbler handles, jug mounts, and bottle slings under the Rambler brand. In addition, the company offers YETI-branded gear products, such as hats, shirts, bottle openers, and ice substitutes. It sells its products through independent retailers, including outdoor specialty, hardware, sporting goods, and farm and ranch supply stores, as well as through Website. The company operates in the United States, Canada, Australia, New Zealand, Europe, Hong Kong, China, Singapore, and Japan. YETI Holdings, Inc. was founded in 2006 and is headquartered in Austin, Texas.

How the Company Makes Money

YETI makes money primarily by selling branded products, with revenue largely generated from two core product families: (1) Coolers and Equipment (e.g., hard coolers, soft coolers, bags, cargo, and other outdoor equipment) and (2) Drinkware (e.g., tumblers, bottles, mugs, and related accessories). Its revenue model is built on a multi-channel go-to-market strategy: direct-to-consumer (DTC) sales through its e-commerce site and company-operated retail stores, and wholesale sales to retail partners and distributors who purchase YETI products for resale. DTC typically provides higher gross margins and allows YETI to control pricing, merchandising, and customer data, while wholesale expands reach and volume through established retail networks. The company’s earnings are supported by premium pricing tied to brand strength and product durability, ongoing new product introductions and line extensions (including accessories), and seasonal demand patterns (notably gift-giving periods and warm-weather/outdoor seasons). Significant factors influencing revenue include channel mix (DTC vs. wholesale), product mix (drinkware vs. coolers/equipment), pricing and promotional activity, distribution expansion (including international markets), and supply chain execution (product availability and freight/input costs). Specific partnership details: null.

Yeti Holdings Financial Statement Overview

Summary

Financials remain solid with strong gross margins (~57–58%) and a conservative balance sheet (low leverage, healthy ROE). However, revenue growth has decelerated to low-single digits recently, net margins have eased to ~9–10% from prior highs, and free cash flow trends have been uneven with a recent downturn.

Income Statement

Revenue has grown steadily over the period, but the growth rate has decelerated materially in the most recent annual results (from strong growth earlier in the cycle to low-single-digit recently). Profitability remains solid with consistently strong gross margins (~57–58% recently), but net profit margin has come off prior highs (peaking around 15% in 2020–2021 and now closer to ~9–10%). Operating profitability also softened versus 2023–2024 levels, suggesting some mix, pricing, or cost pressure even as topline holds up.

Balance Sheet

The balance sheet looks conservative with low leverage: debt-to-equity has remained roughly in the ~0.23–0.31 range in recent years (well below 2020’s higher level), indicating manageable financial risk. Equity is substantial relative to assets, and returns on equity are healthy (generally low-to-mid 20% recently), though down from exceptionally high levels seen earlier in the period. Overall, the company appears well-capitalized with moderate debt and strong underlying profitability supporting the capital structure.

Cash Flow

Cash generation is healthy with positive operating cash flow and free cash flow each year, and free cash flow is relatively well-aligned with earnings (free cash flow running at roughly ~75–84% of net income in recent years). However, cash flow momentum has been uneven: free cash flow growth turned negative most recently, and operating cash flow has not consistently covered net income at a strong level (coverage below 1x across most recent years, aside from 2020). This points to some working-capital or timing headwinds despite overall solid cash profitability.

Breakdown	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	1.87B	1.83B	1.66B	1.60B	1.41B
Gross Profit	1.07B	1.06B	943.19M	763.40M	816.11M
EBITDA	274.96M	293.51M	273.32M	160.49M	307.01M
Net Income	165.39M	175.69M	169.88M	89.69M	212.60M
Balance Sheet
Total Assets	1.30B	1.29B	1.30B	1.08B	1.10B
Cash, Cash Equivalents and Short-Term Investments	188.34M	358.80M	438.96M	234.74M	312.19M
Total Debt	228.46M	172.50M	176.11M	164.08M	186.41M
Total Liabilities	649.81M	546.01M	573.58M	550.29M	578.54M
Stockholders Equity	650.28M	740.11M	723.61M	526.48M	517.82M
Cash Flow
Free Cash Flow	212.07M	219.55M	213.12M	43.98M	80.76M
Operating Cash Flow	254.74M	261.39M	285.94M	100.89M	146.52M
Investing Cash Flow	-101.84M	-131.45M	-72.82M	-56.91M	-65.76M
Financing Cash Flow	-321.39M	-209.22M	-13.60M	-122.63M	-23.02M

Yeti Holdings Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 36.43
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Positive
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For YETI, the sentiment is Negative. The current price of 36.43 is below the 20-day moving average (MA) of 40.98, below the 50-day MA of 45.09, and below the 200-day MA of 38.39, indicating a bearish trend. The MACD of -2.63 indicates Positive momentum. The RSI at 26.10 is Positive, neither overbought nor oversold. The STOCH value of 13.35 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for YETI.

Yeti Holdings Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
OSW	72 Outperform	$2.22B	29.88	13.18%	0.79%	7.27%	45.12%
JOUT	69 Neutral	$449.73M	-33.91	-5.18%	3.22%	-0.07%	-31.45%
YETI	67 Neutral	$2.73B	21.84	22.66%	―	1.56%	-17.21%
GOLF	63 Neutral	$5.35B	25.34	23.39%	1.15%	4.20%	24.12%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
PRKS	55 Neutral	$1.57B	11.77	-41.63%	―	-3.27%	-17.93%

Yeti Holdings Corporate Events

YETI Holdings Names New Chief Financial Officer

On February 19, 2026, YETI Holdings, Inc. announced a chief financial officer transition, appointing veteran retail and finance executive Scott Bomar as senior vice president, CFO and treasurer, effective February 23, 2026, with responsibility also as principal accounting officer. Bomar, who brings more than two decades of experience from The Home Depot and a prior CFO role at Deluxe Corporation, is positioned to support YETI’s disciplined execution, cost management and margin-focused growth strategy as the company pursues product innovation and global expansion.

The move follows the decision to end Mike McMullen’s decade-long tenure in the CFO role as of the same effective date, with McMullen remaining in an advisory capacity through May 31, 2026 to ensure continuity. The structured handover, coupled with a robust compensation and equity package for Bomar that ties significant value to long-term performance metrics, underscores YETI’s intent to align its finance leadership with shareholder value creation and the operational demands of its expanding international business.

The most recent analyst rating on (YETI) stock is a Buy with a $70.00 price target. To see the full list of analyst forecasts on Yeti Holdings stock, see the YETI Stock Forecast page.