Financial PerformanceYETI reported stronger-than-expected Q3 results, with adjusted sales coming in approximately 2% above consensus, reflecting broad-based growth across channels, categories, and geographies.
Market StrategyYETI's long-term strategy is bolstered by product and category diversification, including in backpacks and a new line of cookware recently launched, along with support from the NFL Licensing deal expected to expand into all team colorways.
Supply Chain And ProductionSupply chain diversification is underway with production at YETI's second non-China drinkware plant, positioning the company to achieve approximately 50% non-China drinkware sourcing by the end of 2025.