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WPP
(NYSE:WPP)
WPP (WPP) vs. SPDR S&P 500 ETF (SPY)
WPP Business Overview & Revenue Model
WPP Key Performance Indicators (KPIs)
Shows how revenue is distributed across different business segments, highlighting which areas are driving growth and which might need strategic adjustments.
The FlyWPP Earnings Call Summary
WPP Financial Statement Overview
| Breakdown | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 13.55B | 14.74B | 14.84B | 14.43B | 12.80B |
| Gross Profit | 2.15B | 2.45B | 2.52B | 2.54B | 2.20B |
| EBITDA | 628.00M | 1.90B | 1.91B | 2.03B | 1.78B |
| Net Income | -215.00M | 542.00M | 110.40M | 682.70M | 637.70M |
Balance Sheet | |||||
| Total Assets | 24.07B | 25.51B | 26.62B | 28.82B | 27.87B |
| Cash, Cash Equivalents and Short-Term Investments | 2.69B | 2.64B | 2.22B | 2.49B | 3.88B |
| Total Debt | 6.83B | 6.35B | 6.88B | 7.18B | 6.83B |
| Total Liabilities | 21.30B | 21.77B | 22.79B | 24.66B | 23.80B |
| Stockholders Equity | 2.54B | 3.48B | 3.38B | 3.68B | 3.62B |
Cash Flow | |||||
| Free Cash Flow | 633.00M | 1.17B | 1.02B | 477.60M | 1.74B |
| Operating Cash Flow | 724.00M | 1.41B | 1.24B | 700.90M | 2.03B |
| Investing Cash Flow | -347.00M | 278.00M | -380.40M | -408.90M | -638.40M |
| Financing Cash Flow | -319.00M | -989.00M | -904.70M | -1.91B | -2.06B |
WPP Technical Analysis
WPP Peers Comparison
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
67 Neutral | $1.84B | 16.00 | 17.85% | ― | 6.27% | 226.16% | |
65 Neutral | $23.61B | -299.07 | -0.85% | 3.68% | 4.13% | -7.84% | |
63 Neutral | $1.60B | 30.42 | 2.62% | ― | 5.70% | 97.88% | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
57 Neutral | $1.56B | 37.07 | 4.42% | ― | 6.76% | 1841.46% | |
49 Neutral | $3.26B | -16.67 | -7.54% | 9.15% | -1.89% | 90.72% |
WPP Corporate Events
On 10 March 2026, WPP plc reported the vesting of executive share awards granted under its 2022 Executive Performance Share Plan and the WPP Stock Plan 2018 for senior leadership. Chief Executive Officer Cindy Rose received 88,271 ordinary shares of 10 pence each, selling 41,571 shares to cover statutory withholding liabilities, while Chief Financial Officer Joanne Wilson retained all 26,566 vested shares by settling tax obligations in cash.
The transactions, disclosed on 11 March 2026, form part of WPP’s routine long-term incentive arrangements for persons discharging managerial responsibilities and were executed on the London Stock Exchange. The vesting underscores the company’s continued reliance on equity-based compensation to align executive incentives with shareholder interests, without indicating any change in WPP’s strategic direction or capital structure.
The most recent analyst rating on (WPP) stock is a Hold with a $16.50 price target. To see the full list of analyst forecasts on WPP stock, see the WPP Stock Forecast page.
On 9 March 2026, asset manager BlackRock, Inc. crossed a major shareholding threshold in WPP, triggering a regulatory disclosure filed on 10 March 2026. BlackRock reported a combined holding of 9.84% of WPP’s voting rights through shares and financial instruments, down from 10%, representing 106,395,505 voting rights overall.
The updated position reflects 7.3% of voting rights attached to WPP shares and 2.54% held via financial instruments, including American depositary receipts and securities lending positions. This adjustment in a major institutional investor’s stake offers investors fresh visibility on WPP’s ownership structure and may be tracked by the market as an indicator of shifting institutional sentiment toward the advertising group.
The most recent analyst rating on (WPP) stock is a Hold with a $16.50 price target. To see the full list of analyst forecasts on WPP stock, see the WPP Stock Forecast page.
On 26 February 2026, WPP unveiled a multi-year strategic plan branded ‘Elevate28’ alongside its 2025 preliminary results, outlining a major reorganisation intended to simplify its structure and improve growth. Under new CEO Cindy Rose, who has been in the role for six months, WPP plans to shift from a holding company to a single integrated company built around four operating units—WPP Media, WPP Creative, WPP Production and WPP Enterprise Solutions—delivering AI-enabled, fully integrated solutions across four global regions.
Management framed the overhaul as a response to recent underperformance driven by organisational complexity, fragmented operations and inconsistent strategy execution, issues they argue are within the company’s control to fix. By unifying its offerings under the WPP Open agentic marketing platform and streamlining governance, WPP aims to stabilise the business, return to organic growth and create capacity for future investment, with the goal of strengthening its competitive position and delivering better long-term value for clients, employees and shareholders.
The most recent analyst rating on (WPP) stock is a Hold with a $22.50 price target. To see the full list of analyst forecasts on WPP stock, see the WPP Stock Forecast page.
WPP disclosed insider share purchases by senior leadership in a regulatory filing for February 2026, highlighting transactions by chair and non-executive director Philip Jansen and chief executive officer Cindy Rose. On 26 February 2026, Jansen bought 50,000 WPP ordinary shares at £2.5507 each on the London Stock Exchange, while Rose also purchased ordinary shares, signaling personal capital commitment to the group’s equity and potentially reinforcing market confidence in the company’s valuation and strategic direction.
The filing was made under Form 6-K as a report of a foreign private issuer to the U.S. Securities and Exchange Commission, underscoring WPP’s obligations to both UK and U.S. investors. The document also reiterated the company’s standard caution on forward-looking statements, reminding stakeholders of the broad macroeconomic, geopolitical and industry-specific risks that could affect future performance, even as management increases its direct shareholdings.
The most recent analyst rating on (WPP) stock is a Hold with a $22.50 price target. To see the full list of analyst forecasts on WPP stock, see the WPP Stock Forecast page.
On 24 February 2026, institutional investor BlackRock, Inc. crossed a regulatory disclosure threshold in WPP plc, prompting a notification of major holdings filed to the market on 25 February 2026. The filing shows BlackRock now controls 10.0% of WPP’s voting rights, comprising 7.58% via shares and 2.42% through financial instruments, equivalent to 107,985,557 voting rights, marking a slight increase from its previous 9.98% position and underscoring continued strong asset-manager interest in the advertising group’s equity.
While the change from the prior holding is marginal, it formally triggers UK disclosure rules and signals that BlackRock remains one of WPP’s most influential institutional shareholders. The mix of direct equity and derivative-based exposure also highlights ongoing use of financial instruments to fine-tune positions in large-cap media and marketing stocks, a factor closely watched by governance-focused investors and market participants tracking shifts in WPP’s shareholder base.
The most recent analyst rating on (WPP) stock is a Hold with a $22.50 price target. To see the full list of analyst forecasts on WPP stock, see the WPP Stock Forecast page.
On 25 February 2026, WPP disclosed a regulatory notification that BlackRock, Inc. had adjusted its holding in the company, triggering a major shareholding disclosure under UK rules. The move underscores the continued presence of large U.S. institutional investors in WPP’s register and provides transparency on ownership concentration for shareholders and markets.
The filing shows that on 23 February 2026 BlackRock’s total voting interest in WPP moved to 9.98%, comprising 7.64% of voting rights attached to shares and 2.34% through financial instruments. While the change from its prior 10.0% position is marginal, it keeps BlackRock close to a significant 10% threshold, which can be closely watched by governance-sensitive investors and may influence perceptions of WPP’s shareholder base stability.
The most recent analyst rating on (WPP) stock is a Hold with a $22.50 price target. To see the full list of analyst forecasts on WPP stock, see the WPP Stock Forecast page.
On 18 February 2026, BlackRock, Inc. crossed a regulatory disclosure threshold in WPP plc, prompting a notification of major holdings filed with regulators and reported by WPP on 20 February 2026. The change reflects BlackRock holding 10.0% of WPP’s voting rights in aggregate, combining 7.69% attached to shares and 2.31% through financial instruments, signaling a slightly higher but still stable level of institutional ownership.
The filing shows that BlackRock’s position moved marginally from a previously notified 9.96% of voting rights, highlighting continued strong interest from one of the world’s largest asset managers in WPP’s equity. Such disclosures are closely watched by investors because they can indicate shifts in long-term support, governance influence and market confidence in WPP’s strategy and prospects, even when the percentage change is relatively small.
The most recent analyst rating on (WPP) stock is a Hold with a $22.50 price target. To see the full list of analyst forecasts on WPP stock, see the WPP Stock Forecast page.
On 11 February 2026, investment manager Hotchkis & Wiley Capital Management, LLC crossed a major shareholding threshold in WPP plc, triggering a regulatory disclosure under UK rules. The firm reported a total of 5.04% of WPP’s voting rights, equivalent to 54,385,055 voting rights, combining 0.32% held through shares and 4.72% via financial instruments.
WPP disclosed the position on 13 February 2026 through a notification of major holdings filed with the U.S. Securities and Exchange Commission on Form 6-K. The change highlights a notable institutional stake in the advertising group, signalling continued interest from U.S.-based asset managers in WPP’s equity and potentially influencing shareholder dynamics and governance oversight.
The most recent analyst rating on (WPP) stock is a Hold with a $22.50 price target. To see the full list of analyst forecasts on WPP stock, see the WPP Stock Forecast page.
On 6 January 2026, WPP disclosed a notification of major holdings showing that BlackRock, Inc. had crossed a reporting threshold in the company’s shares on 2 January 2026, following an acquisition or disposal of voting rights and related financial instruments. The filing indicates that BlackRock now holds a total of 10.0% of WPP’s voting rights, comprising 8.15% through shares and 1.85% via financial instruments, up from a previous combined position of 9.93%. This incremental change confirms BlackRock’s status as a significant institutional shareholder in WPP and underlines continuing large-scale asset manager interest in the group’s equity, a factor closely watched by investors for signals about confidence in WPP’s strategic direction and valuation.
The most recent analyst rating on (WPP) stock is a Hold with a $21.00 price target. To see the full list of analyst forecasts on WPP stock, see the WPP Stock Forecast page.
On 22 December 2025, WPP plc reported a change in major shareholdings after BlackRock, Inc. notified the company that, as of 19 December 2025, its total interest in WPP had fallen below a key threshold. BlackRock’s combined holding of WPP voting rights, through shares and financial instruments, decreased from 12.24% to 9.93%, representing 107,478,863 voting rights in total, with 8.29% held via shares and 1.64% through financial instruments. The disclosure, made under UK major shareholding rules, signals a significant reduction by one of WPP’s largest institutional investors, a move that may influence perceptions of the company’s ownership structure and could be closely watched by other shareholders and market participants.
The most recent analyst rating on (WPP) stock is a Hold with a $21.00 price target. To see the full list of analyst forecasts on WPP stock, see the WPP Stock Forecast page.