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Wpp Plc (WPP)
NYSE:WPP
Earnings Data
Report Date
Jul 31, 2026Before Open (Confirmed)
Period Ending
2026 (Q2)Consensus EPS Forecast
―Last Year’s EPS
1.34Same Quarter Last Year
Based on 0 Analysts Ratings
Earnings Call Summary
Earnings Call Sentiment|Neutral
The call presented a balanced picture: clear near-term challenges including revenue decline (like-for-like -5.4% FY2025), margin compression (operating margin down 180 bps to 13%), EPS decline (-28.4%) and higher leverage (avg net debt/EBITDA 2.2x). Offsetting these are meaningful operational responses: strong new business momentum since Q4 2025 into 2026, an articulated Elevate28 strategy (targeting GBP 500m gross cost savings by 2028 and up to USD 900m white-space opportunity), major platform and partnership progress (WPP Open, InfoSum, Adobe partnership), an upgraded organizational model (4 operating units) and an investment-grade Fitch BBB rating with strong liquidity (GBP 4.4bn). Management acknowledges performance gaps and has laid out tangible cost, structural and growth actions; the plan will take time to move through phased delivery. Given the substantial near-term headwinds but credible remediation steps and some early upside from new business and platform differentiation, the overall tone is cautiously constructive but realistic about execution risk and timing.Company Guidance
Strong New Business Momentum
WPP was #1 in JPMorgan's net new business rankings in Q4 2025 (first time since 2020) with major wins across media, creative and integrated offers including the U.K. government lead media, Reckitt, Henkel, Kenvue, Haleon, TruGreen, Norwegian Cruise Line and Suncor; momentum continued into 2026 with Jaguar Land Rover (Global Media and Integrated Services). Management stated that the impact of 2026 new business already exceeds the impact of all 2025 wins as of February 2026.
WPP Open and Technology Partnerships
WPP Open (agentic marketing platform) and Open Intelligence are positioned as a competitive differentiator; integrated use cases (e.g., Google Pixel campaign) produced a 3% brand uplift with assets live in 24 hours. Strategic partnerships include Google, Microsoft, TikTok, Meta, Amazon, Stability AI and an expanded Adobe integration. Group invested over GBP 300 million in tech/data/AI in 2025.
Creation and Positioning of New Operating Units
Strategic restructuring to a single-company model with 4 operating units and 4 regions, plus new units: WPP Media, WPP Creative, WPP Production and WPP Enterprise Solutions — intended to simplify client navigation, improve cross-sell and align incentives across the firm.
WPP Enterprise Solutions Scale
Enterprise Solutions elevated as a distinct unit: ~10,000 employees and ~USD 1.8 billion revenue (~13% of group net revenue) positioned to capture transformation/enterprise services in a market cited at USD 230 billion with ~7% CAGR.
Production and Creative Reorganization
Launched WPP Production (centralized high-velocity GenAI and virtual production capabilities) and WPP Creative (unite iconic agency brands without merging) to capture high-growth content production (high-velocity content cited with 38% CAGR) and improve operational cost base and cross-selling.
Clear Cost Savings and Reinvestment Plan
Target to unlock GBP 500 million of gross annual cost savings by 2028; 2026 expects at least GBP 100 million of in-year P&L savings and GBP 250 million annualized, with all in-year savings to be reinvested into growth priorities (media, production, enterprise solutions).
Cash Flow and Liquidity Strength
Adjusted operating cash flow before working capital was GBP 1.2 billion (top of prior guidance range). Liquidity as of December 2025 was GBP 4.4 billion, including an undrawn committed RCF of USD 2.5 billion (maturing 2031). The company completed a successful GBP 1 billion bond issue in December 2025.
Investment-Grade Rating and Capital Framework
Fitch assigned a BBB rating with a stable outlook in December 2025. Management committed to maintaining an investment-grade balance sheet, funding growth from cost initiatives, focusing on disciplined M&A and maintaining shareholder returns (2025 dividend of 15p).
Headcount and Cost Base Reductions Achieved
Permanent headcount reduced 8.7% year-on-year and freelancer usage down 14%; staff costs reduced by GBP 576 million, staff incentive payments reduced 50% to GBP 182 million, contributing to margin management while enabling reinvestment into growth areas.
WPP Earnings History
The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.
Beat
Missed
WPP Earnings-Related Price Changes
Report Date | Price 1 Day Before | Price 1 Day After | Percentage Change |
|---|---|---|---|
Feb 26, 2026 | $18.73 | $18.87 | +0.75% |
Aug 07, 2025 | $26.24 | $25.63 | -2.32% |
Feb 27, 2025 | $45.58 | $38.54 | -15.45% |
Aug 07, 2024 | $41.82 | $40.28 | -3.68% |
Earnings announcements can affect a stock’s price. This table shows the stock's price the day before and the day after recent earnings reports, including the percentage change.
FAQ
When does Wpp Plc (WPP) report earnings?
Wpp Plc (WPP) is schdueled to report earning on Jul 31, 2026, Before Open (Confirmed).
What is Wpp Plc (WPP) earnings time?
Wpp Plc (WPP) earnings time is at Jul 31, 2026, Before Open (Confirmed).
Where can I see when companies are reporting earnings?
You can see which companies are reporting today on our designated earnings calendar.
What companies are reporting earnings today?
You can see a list of the companies which are reporting today on TipRanks earnings calendar.
What is WPP EPS forecast?
Currently, no data Available