Revenue Growth
Net revenue grew 6.9% year-over-year on a reported basis and 7.8% year-over-year excluding the Germany exit; U.S. revenue was up >7% and international revenue grew ~4%.
Order and AOV Expansion
Revenue growth was evenly split between order growth and average order value (AOV) expansion, both increasing by more than 3% year-over-year.
Profitability and Margin Improvement
Q4 adjusted gross margin was 30.3% of net revenue. Contribution margin improved to 15.3% (up 250 basis points YoY). Q4 adjusted EBITDA was $224M (6.7% margin), more than double Q4 2024 adjusted EBITDA; full-year 2025 adjusted EBITDA grew over 60% to $743M with adjusted EBITDA margin improving by >200 basis points.
Free Cash Flow and Liquidity
Q4 free cash flow was $145M (over 40% YoY improvement). Full-year free cash flow rose to $329M from $83M in 2024. Cash on hand was $1.5B with total liquidity of $1.9B including revolver availability.
Capital Structure Progress and Deleveraging
Net leverage reduced to under 2.5x (from ~4x exiting 2024 and >6x in 2023). The company repurchased >$100M principal on 2027 convertible notes and repurchased convertible exposure equivalent to ~5M shares, helping offset potential dilution. Burn rate declined to ~4% in 2025 from an 11% peak in 2022.
Wayfair Rewards Early Traction
Wayfair Rewards surpassed 1 million members; rewards members now drive >15% of Wayfair US revenue. Average rewards members purchase across >3 occasions in their first year and spend multiples more than nonmembers. Conversion rates: furniture & decor nearly 3x higher and housewares >3.5x higher vs nonmembers.
Physical Retail Momentum
Chicago (Wilmette) store produced strong customer acquisition (more than half of store visitors were new to Wayfair) and lift in surrounding DMA with ~30% spread in frequency categories. New stores planned for Atlanta, Columbus (smaller ~70k sq ft), and Denver (≈150k sq ft) to extend that model.
Operational & Tech Initiatives
Tech re-platforming completed enabling redeployment of developer resources. Company is scaling AI initiatives (internal automation, supplier tools, agentic commerce partnerships) and product/fulfillment innovations (multichannel, Wayfair Delivery Plus) expected to drive compounding growth and efficiency.
Q1 2026 Guidance Demonstrates Profit Focus
Q1 guidance: mid single-digit revenue growth YoY, adjusted gross margin 30–31% (likely low end), contribution margin ~15%, SOT G&A $360–370M (likely lower end), and adjusted EBITDA in the range of 4.5%–5.5% of net revenue — signaling continued year-over-year EBITDA improvement.