Strong GMV Growth
Fourth-quarter GMV reached $6.3 billion, up 17.2% year-over-year in USD and 10.0% FX-neutral; full-year GMV was $20.5 billion, up 12.1% in USD and 12.9% FX-neutral.
Subscription Revenue Growth and Scale
Subscription revenue was $66.7 million in Q4 (up 12.2% YoY in USD and 5.4% FX-neutral); full-year subscription revenue was $234.9 million, up 7.9% in USD and 9.5% FX-neutral.
Improved Margins and Record Profitability
Subscription gross margin rose to 81.8% in Q4 (from 78.8% prior-year), total gross margin increased to 79.6% (from 75.0% prior-year), and operating margin in Q4 was 23.8% (up from 19.9% YoY); existing-stores operating margin reached 44% for the year (up 1 percentage point).
AI-Driven Productivity Gains
AI-powered automation (support automation) delivered roughly a 3 percentage-point expansion in subscription gross margin in 2025 and drove cost efficiencies that management expects are sustainable and reinvestible into R&D.
Cash Generation, Balance Sheet Strength and Buyback
Free cash flow in Q4 was $11.1 million (16.3% margin; >19% adj. excluding one-off severance), year-end cash balance ~ $200 million, and the company announced a $50 million 12-month share repurchase program.
Healthy Sales ROI and Enterprise Customer Expansion
LTV/CAC reached approximately 4x in 2025; customers generating over $250,000 ARR reached 158 (cohort revenue from this group rose 14.5% FX-neutral).
Global Markets and Product Momentum
Global markets delivered 22% subscription revenue growth in 2025 (global markets represented 11.1% of total revenue) and are approaching breakeven contribution margins; B2B, retail media and AI initiatives represented ~15% of subscription revenue in Q4 and accounted for ~20% FX-neutral subscription growth within that mix.
Retail Media Proof Points
Retail media moved from pilot to a core growth engine in 2025: example client Essity showed a 39% increase in average conversion rate and multi‑month acceleration in sales, demonstrating margin-accretive, closed-loop attribution capabilities.
Strategic Reorganization and R&D Reallocation
December reorganization centralized global sales & marketing, reduced complexity (~100 headcount impacted) and redirected productivity gains into R&D to accelerate AI, B2B and retail media product development.
Forward Profitability Guidance
2026 targets: mid- to high-single-digit FX-neutral subscription revenue growth (full year), gross profit growing high-single-digit to low-teens, non-GAAP income from operations in the low-20s% margin and free cash flow in the low-20s% margin, implying continued focus on profitable growth.