Distribution NetworkRecently, the company expanded its distribution network through new agreements in Asia and South America, received marketing clearance for Bliss MAX in Australia, as well as several products in India.
International ExpansionInternational restructuring initiatives, which involved transitioning to a distributor-based sales model and exiting unprofitable markets, are beginning to yield promising results, with 4Q24 international distributor sales up roughly 100% year over year.
Product DevelopmentDespite the topline miss, progress on the cash-sales strategy is encouraging, and the company plans to launch its next-gen body device in the third quarter of 2025.