Wishpond Technologies (WISH) AI Stock Analysis

• Market Cap: C$7.14M
• Dividend Yield: N/A
• Average Volume (3M): 42.66K
• Price to Earnings (P/E): ―
• Beta (1Y): 0.33
• Revenue Growth: -31.03%
• EPS Growth: -67.36%
• Country: CA
• Employees: 230
• Sector: Technology
• Sector Strength: 88
• Industry: Software - Application
• EPS (TTM): -0.01
• Shares Outstanding: 54,951,150
• 10 Day Avg. Volume: 27,263
• 30 Day Avg. Volume: 42,660
• PEG Ratio: 0.38
• Price to Book (P/B): 2.02
• Price to Sales (P/S): 0.83
• P/FCF Ratio: -36.47
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: C$0.50
• Price Target Upside: 284.62% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 1
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 48 Neutral
• Price Target: C$0.13 ▼(-0.77% Downside)

Wishpond Technologies faces significant financial challenges with declining revenues and profitability issues, which are the most impactful factors on the score. Technical analysis shows mixed signals, while valuation metrics highlight risks due to negative earnings. The absence of earnings call data and corporate events limits further insights.

Positive Factors

High Gross Margin

A ~66% gross margin indicates efficient direct cost structure and strong unit economics for its SaaS offerings. This provides durable room to fund sales, marketing, and R&D investments to drive product improvements and customer acquisition as top-line recovers.

Manageable Leverage

Moderate debt levels and a >57% equity ratio reflect a stable capital structure, giving the company financial flexibility. This reduces refinancing risk and supports multi-quarter investments or working capital needs without immediate solvency pressure.

Recurring Subscription Model

A subscription, tiered-pricing model creates recurring revenue, predictable cash flows, and clear upsell opportunities. For SMB digital marketing software, this structural model supports higher customer lifetime value and scalable margins as customer base grows.

Negative Factors

Declining Revenue Trend

Sustained revenue declines impair the firm's ability to leverage fixed costs and invest in growth initiatives. Over several quarters, falling top line can force austerity, reduce R&D/marketing spend, and hinder competitive positioning in a fast-evolving SaaS market.

Operating Cash Flow Weakness

Negative operating cash flow signals the business is not generating sufficient cash from core operations, constraining reinvestment and increasing reliance on financing. This undermines resilience and may necessitate equity or debt raises that dilute or burden future returns.

Sustained Profitability Shortfall

Persistent negative margins and a negative ROE reflect structural profitability issues. Continued losses erode equity, limit retained earnings for growth, and could force strategic trade-offs between margin recovery and market-share preservation over the medium term.

Wishpond Technologies Business Overview & Revenue Model

Company Description

Wishpond Technologies Ltd. engages in the provision of technological digital marketing solutions for businesses in the United States, Canada, and internationally. The company provides a platform that provides companies with marketing, promotion, lead generation, sales automation, ad management, referral marketing, and sales conversion capabilities. It also offers proprietary cloud-based software for lead generation, marketing automation, and analytics, including landing pages, social promotions, website pop-ups, online forms, lead activity tracking, and email marketing; and a range of integrated marketing services, such as campaign design and management, online advertising, search engine optimization, landing page design, and others. The company serves small-to-medium sized businesses in various industries, such as e-commerce, marketing agencies, beauty, fitness, and design; and blue-chip companies. Wishpond Technologies Ltd. is headquartered in Vancouver, Canada.

How the Company Makes Money

Wishpond generates revenue primarily through subscription fees for its software services. The company operates on a tiered pricing model, offering various plans that cater to different business needs and budgets. Additionally, Wishpond earns income through add-ons and premium features, such as advanced analytics, custom branding, and additional marketing tools. Significant partnerships with other technology and marketing firms also contribute to its revenue, allowing Wishpond to expand its service offerings and reach a broader customer base. The company further benefits from upselling existing customers on higher-tier plans and additional services.

Wishpond Technologies Financial Statement Overview

Summary

Wishpond Technologies shows strengths in gross profit margins and improved cash flow management. However, challenges with profitability and inconsistent revenue growth persist. The balance sheet is sound with low leverage, but profitability issues impact overall financial health.

Income Statement

Wishpond Technologies has shown a mixed performance in its income statement. The gross profit margin remains healthy, indicating good control over production costs with a 60.7% margin for the latest period. However, the company is struggling with profitability, as evidenced by negative net profit margins and EBIT margins in recent years. Revenue growth has been inconsistent, with a decrease in 2024 compared to 2023, suggesting potential challenges in sustaining growth.

Balance Sheet

The company's balance sheet shows moderate strength. The debt-to-equity ratio is low, reflecting manageable leverage levels. However, the equity ratio has decreased over time, indicating a shift towards higher liabilities relative to assets. Return on equity remains negative due to ongoing losses. Overall, the company maintains decent liquidity but needs to improve its profitability to enhance balance sheet stability.

Cash Flow

Cash flow analysis reveals some positive trends. Operating cash flow has improved significantly, turning positive in the most recent year, indicating better cash management. The free cash flow has also turned positive, showcasing improved efficiency. However, the operating cash flow to net income ratio is skewed due to negative net income, and cash flows have been volatile historically, highlighting potential risks.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	17.54M	21.62M	23.09M	20.48M	14.76M	7.88M
Gross Profit	11.53M	14.77M	15.19M	13.56M	9.98M	5.23M
EBITDA	187.13K	985.84K	-233.29K	-1.04M	-3.91M	-1.79M
Net Income	-1.64M	-828.99K	-1.89M	-1.75M	-4.89M	-2.22M
Balance Sheet
Total Assets	12.53M	13.77M	14.47M	16.28M	16.79M	9.09M
Cash, Cash Equivalents and Short-Term Investments	606.08K	1.13M	1.42M	2.96M	6.41M	7.31M
Total Debt	2.37M	1.30M	994.66K	0.00	0.00	344.29K
Total Liabilities	5.08M	4.93M	5.15M	5.69M	7.12M	5.03M
Stockholders Equity	7.45M	8.84M	9.32M	10.59M	9.67M	4.06M
Cash Flow
Free Cash Flow	-1.41M	-490.65K	-1.58M	-298.74K	-2.45M	2.90M
Operating Cash Flow	-752.14K	519.38K	-287.00K	1.04M	-1.55M	3.19M
Investing Cash Flow	-897.08K	-1.11M	-1.99M	-4.47M	-6.27M	-286.12K
Financing Cash Flow	1.16M	291.73K	984.26K	-107.06K	6.74M	4.11M

Wishpond Technologies Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 0.13
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:WISH, the sentiment is Negative. The current price of 0.13 is below the 20-day moving average (MA) of 0.14, below the 50-day MA of 0.14, and below the 200-day MA of 0.17, indicating a bearish trend. The MACD of >-0.01 indicates Positive momentum. The RSI at 45.09 is Neutral, neither overbought nor oversold. The STOCH value of 20.00 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for TSE:WISH.

Wishpond Technologies Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
Sector *	61 Neutral	$37.18B	12.37	-10.20%	1.83%	8.50%	-7.62%
RW	57 Neutral	C$17.55M	70.49	446.71%	―	15.42%	―
WISH	48 Neutral	C$7.14M	-3.25	-27.39%	―	-31.03%	-67.36%
RIWI	44 Neutral	C$6.17M	―	―	―	―	―
BWLK	44 Neutral	C$3.16M	-0.62	―	―	-21.48%	4.59%

Wishpond Technologies Corporate Events

Wishpond to Spin Out SalesCloser in Reverse Takeover with G2M Cap

G2M Cap Corp., Wishpond Technologies and SalesCloser Technologies have signed a definitive master agreement under which Wishpond’s rapidly growing SalesCloser business will be spun out and combined with G2M through a reverse takeover to create a new publicly listed company on the TSX Venture Exchange, with Wishpond expected to retain about 68% ownership. The move is aimed at unlocking shareholder value and sharpening strategic focus: Wishpond plans to concentrate on enhancing its core AI marketing platform and improving cash flow, while SalesCloser, as a standalone public entity, is expected to gain better access to capital, resources and dedicated leadership to accelerate product development and market adoption in the conversational AI sales space, reinforcing both firms’ positions in the AI-driven sales and marketing ecosystem.

The most recent analyst rating on (TSE:WISH) stock is a Hold with a C$0.15 price target. To see the full list of analyst forecasts on Wishpond Technologies stock, see the TSE:WISH Stock Forecast page.

Wishpond and Partners Secure $1.5M for SalesCloser’s AI Expansion

Wishpond Technologies, along with G2M Cap Corp and SalesCloser Technologies, announced the closing of a $1.5 million bridge financing to support the growth of SalesCloser and its expansion in AI sales and marketing. The financing will fund product development, market expansion, and transaction-related expenses. SalesCloser aims to become a leader in the conversational AI space, and the public listing transaction with G2M Capital is expected to enhance its access to funding and resources, facilitating accelerated product development and market adoption.

The most recent analyst rating on (TSE:WISH) stock is a Hold with a C$0.14 price target. To see the full list of analyst forecasts on Wishpond Technologies stock, see the TSE:WISH Stock Forecast page.

Wishpond Technologies Achieves Positive Adjusted EBITDA and Record Gross Margins in Q3 2025

Wishpond Technologies announced a return to positive Adjusted EBITDA and achieved its highest gross margins since 2020 in Q3 2025, driven by cost optimization and a leaner operating model. Despite a decline in revenue due to strategic business transitions, the company reported a gross margin of 71%, reflecting improved product mix and operational efficiencies. The company is focusing on AI-driven products like SalesCloser and strengthening its innovation pipeline with new patent applications. The proposed spin-off of SalesCloser aims to allow both businesses to operate with greater focus and reinvest more aggressively into growth.

Wishpond Technologies to Spin Out SalesCloser for Focused Growth

Wishpond Technologies has announced a strategic move to spin out its SalesCloser business into a separate publicly listed company. This decision is expected to allow Wishpond to focus on its core marketing technology platform and improve financial performance, while SalesCloser, with its advanced conversational AI platform, will gain access to resources needed for accelerated growth and market leadership in the conversational AI space.