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Simply Better Brands (TSE:TRBR)
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Simply Better Brands (TRBR) AI Stock Analysis

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TSE:TRBR

Simply Better Brands

(TRBR)

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Neutral 50 (OpenAI - 4o)
Rating:50Neutral
Price Target:
C$1.50
▼(-4.46% Downside)
Simply Better Brands' stock score is primarily impacted by its financial performance, which highlights significant challenges in profitability and high leverage. While technical indicators show strong bullish momentum, the negative valuation metrics reflect ongoing financial difficulties.
Positive Factors
Cash Flow Improvement
The transition to positive free cash flow indicates improved cash management, enhancing financial flexibility and supporting long-term operations.
Brand Portfolio Strength
A strong brand portfolio with effective marketing enhances market presence and consumer loyalty, driving sustainable revenue growth.
Positive Equity Shift
The improvement in equity position reflects better financial health, potentially lowering financial risk and enhancing investor confidence.
Negative Factors
High Leverage
High leverage increases financial risk, potentially limiting the company's ability to invest in growth opportunities and manage economic downturns.
Revenue Decline
A decline in revenue raises concerns about the company's market competitiveness and ability to sustain growth, impacting long-term profitability.
Profitability Challenges
Ongoing profitability issues suggest operational inefficiencies, which may hinder the company's ability to reinvest and grow sustainably.

Simply Better Brands (TRBR) vs. iShares MSCI Canada ETF (EWC)

Simply Better Brands Business Overview & Revenue Model

Company DescriptionSimply Better Brands Corp (TRBR) is a consumer products company focused on developing and marketing innovative health and wellness brands. Operating primarily in the dietary supplement and functional beverage sectors, the company aims to provide high-quality, effective products that promote a healthier lifestyle. Its portfolio includes a range of products such as CBD-infused beverages, dietary supplements, and personal care items, catering to the growing demand for wellness-oriented consumer goods.
How the Company Makes MoneySimply Better Brands generates revenue through the sale of its diverse range of health and wellness products. The company utilizes a multi-channel distribution strategy, which includes e-commerce platforms, retail partnerships, and direct-to-consumer sales. Key revenue streams come from product sales across various categories, such as dietary supplements and beverages. Additionally, the company may establish partnerships with retailers and distributors to enhance product visibility and accessibility, thereby driving sales. Brand collaborations and marketing initiatives play a crucial role in expanding its customer base and increasing overall earnings.

Simply Better Brands Earnings Call Summary

Earnings Call Date:Nov 18, 2024
(Q3-2024)
|
% Change Since: |
Next Earnings Date:Apr 23, 2026
Earnings Call Sentiment Positive
The earnings call reflects a strong positive sentiment due to the exceptional growth and expansion of the TRUBAR division, significant improvements in financial standing, and promising future outlook. Despite some challenges with smaller business lines and the need for continued investment, the highlights significantly outweigh the lowlights.
Q3-2024 Updates
Positive Updates
Exceptional Revenue Growth
Reported 124% year-over-year growth in total revenue for the quarter, with the TRUBAR division growing 156% year-over-year.
TRUBAR Division Success
TRUBAR division reported $11.5 million in revenue, up from $4.5 million, and is targeting $100 million in a $6 billion industry with a 14% CAGR.
Improved Financial Position
Cash balance of $3.5 million, $10 million available through credit lines, and a $1.2 million reduction in promissory notes and loans payable.
Margin Improvements
Gross margin improved from 40% to 50%, with plans for further margin enhancements as volumes expand.
Expanding Distribution Channels
Significant new distribution channels won, including Costco, Walmart, Whole Foods, Amazon, and CVS. Plan for international expansion and regional wins across North America.
Strong Amazon Performance
Amazon sales increased from $40,000 to over $600,000 per month, with plans to reach a $10 million run rate in 2025.
No Production Capacity Limitations
Current production setup can support well over $100 million with world-class Comans and deep capabilities.
Negative Updates
Relatively Small Other Business Lines
Plant-based wellness and NextGen Beauty divisions contribute minimally to overall revenue, with sales of $1.5 million and $2-3 million respectively.
Continued Investment Required
Need for continued investment in growth, which may impact short-term profitability, with expected 9-10% EBITDA margin in the next year.
Challenges in New Markets
International expansion and deeper penetration in Canada and Walmart require strategic planning and execution.
Company Guidance
During the Simply Better Brands Q3 2024 earnings call, the company reported significant growth metrics, indicating a 124% year-over-year increase in total revenue, primarily driven by its TRUBAR division, which saw a 156% rise. The total revenue for the quarter was $12.1 million, with TRUBAR contributing $11.5 million. The company also reported improvements in gross margin, reaching 50% from a previous 40%. Financially, Simply Better Brands strengthened its position, boasting a cash balance of $3.5 million and access to $10 million in credit lines, while reducing loans payable by $1.2 million. Looking ahead, the company remains confident in its guidance for the remainder of the year, aiming for a 2024 TRUBAR revenue target of $45 million to $50 million, and is focused on expanding its market reach and distribution channels, with plans to enter 15,000 stores by year-end.

Simply Better Brands Financial Statement Overview

Summary
Income Statement
45
Neutral
Balance Sheet
38
Negative
Cash Flow
50
Neutral
Breakdown
Income Statement
Total Revenue
Gross Profit
EBITDA
Net Income
Balance Sheet
Total Assets
Cash, Cash Equivalents and Short-Term Investments
Total Debt
Total Liabilities
Stockholders Equity
Cash Flow
Free Cash Flow
Operating Cash Flow
Investing Cash Flow
Financing Cash Flow

Simply Better Brands Technical Analysis

Technical Analysis Sentiment
Positive
Last Price1.57
Price Trends
50DMA
0.90
Positive
100DMA
0.88
Positive
200DMA
0.91
Positive
Market Momentum
MACD
0.15
Negative
RSI
87.39
Negative
STOCH
98.39
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:TRBR, the sentiment is Positive. The current price of 1.57 is above the 20-day moving average (MA) of 1.03, above the 50-day MA of 0.90, and above the 200-day MA of 0.91, indicating a bullish trend. The MACD of 0.15 indicates Negative momentum. The RSI at 87.39 is Negative, neither overbought nor oversold. The STOCH value of 98.39 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for TSE:TRBR.

Simply Better Brands Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
71
Outperform
$154.52M9.8613.39%30.64%101.12%
68
Neutral
$195.25M4.2331.46%27.38%
63
Neutral
$77.85M5.1921.77%15.11%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
50
Neutral
C$89.47M-7.84-184.37%40.28%26.23%
44
Neutral
C$167.19M-2.053.17%-24.07%
43
Neutral
$89.48M-1.31-83.55%2.19%-91.41%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TSE:TRBR
Simply Better Brands
1.57
0.55
53.92%
TSE:JUSH
Jushi Holdings
0.61
0.14
29.79%
TSE:XLY
Auxly Cannabis Group
0.15
0.10
262.50%
TSE:PLTH
Planet 13 Holdings
0.28
-0.29
-50.89%
TSE:DB
Decibel Cannabis Company
0.12
0.05
82.54%
TSE:LOVE
Cannara Biotech
1.73
0.98
130.67%

Simply Better Brands Corporate Events

Business Operations and StrategyLegal ProceedingsProduct-Related Announcements
TRUBAR Inc. Expands Market Presence and Resolves Legal Matters
Positive
Oct 10, 2025

TRUBAR Inc. has announced several key business developments, including a partnership with Universal Products & Experiences for a co-branded snack launch, and plans for a national retail launch of TRUBAR™ Kids in 2026. The company has expanded its distribution to 1,600 Target locations and continues to gain market share at Whole Foods and Love’s Travel Shops. Additionally, TRUBAR Inc. has reached a settlement agreement with the bankruptcy estate of PureKana, LLC, allowing it to focus on scaling the TRUBAR™ brand and maximizing shareholder value.

The most recent analyst rating on (TSE:TRBR) stock is a Hold with a C$1.00 price target. To see the full list of analyst forecasts on Simply Better Brands stock, see the TSE:TRBR Stock Forecast page.

Business Operations and StrategyProduct-Related Announcements
TRUBAR Inc. Expands Retail Presence in Canada with Major Partnerships
Positive
Sep 8, 2025

TRUBAR Inc. has announced a significant retail expansion of its TRUBAR™ product line in Canada, increasing its availability to over 3,750 retail doors across the country. This expansion includes partnerships with major retailers like Costco, Pattison Food Group, and Healthy Planet, enhancing TRUBAR’s footprint in the Canadian market. The move is part of TRUBAR’s strategy to bolster its North American distribution and deepen its market presence, positioning the company for accelerated growth and increased accessibility of its plant-based protein snacks.

The most recent analyst rating on (TSE:TRBR) stock is a Hold with a C$1.00 price target. To see the full list of analyst forecasts on Simply Better Brands stock, see the TSE:TRBR Stock Forecast page.

Business Operations and StrategyFinancial DisclosuresProduct-Related Announcements
TRUBAR Inc. Achieves Record Q2 2025 Revenue with Strategic Expansion and New Product Launch
Positive
Aug 25, 2025

TRUBAR Inc. reported a record net revenue of $17.7 million for the second quarter of 2025, marking a 176% increase from the previous year. This growth was driven by retail expansion, increased brand awareness, and a successful direct-to-consumer strategy. The company also launched TRUBAR Kids, a new product aimed at the children’s snack market, which has gained significant traction in both physical and online retail channels. TRUBAR’s strategic investments in retail and consumer engagement have positioned it for sustained growth and leadership in the better-for-you snacking category.

The most recent analyst rating on (TSE:TRBR) stock is a Hold with a C$1.00 price target. To see the full list of analyst forecasts on Simply Better Brands stock, see the TSE:TRBR Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
TRUBAR Inc. Schedules Investor Webinar Following Q2 Financial Results Announcement
Neutral
Aug 19, 2025

TRUBAR Inc. has announced the release of its fiscal second quarter financial results on August 25, 2025, followed by an investor webinar on August 26, 2025. This announcement is part of the company’s ongoing efforts to keep stakeholders informed about its financial performance and strategic direction, which may impact its market positioning and investor relations.

The most recent analyst rating on (TSE:TRBR) stock is a Hold with a C$1.00 price target. To see the full list of analyst forecasts on Simply Better Brands stock, see the TSE:TRBR Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 26, 2025