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Simply Better Brands (TSE:TRBR)
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Simply Better Brands (TRBR) AI Stock Analysis

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TSE:TRBR

Simply Better Brands

(TRBR)

Rating:45Neutral
Price Target:
C$1.00
▲(47.06% Upside)
Simply Better Brands' overall stock score is primarily impacted by its financial performance, which highlights significant challenges such as declining revenue and high leverage. Technical analysis suggests potential for a rebound, but bearish momentum persists. Valuation concerns due to negative earnings further weigh on the score.

Simply Better Brands (TRBR) vs. iShares MSCI Canada ETF (EWC)

Simply Better Brands Business Overview & Revenue Model

Company DescriptionSimply Better Brands Corp. manufactures and sells hemp-based cannabidiol related products in the United States. The company offers tinctures, topicals, capsules, gummies, pet tinctures and treats, bath bombs, pet wellness products, and skincare products comprising caffeine eye cream, retinol night cream, charcoal peel-off masks, moisturizers, serums, toner, cleanser, and acne patches. It also provides nutritious bars. The company offers its products under the PureKana, Tru Brand, BudaPets, and No BS brands. Simply Better Brands Corp. sells its products through its own e-commerce platforms, and brick and mortar retailers. The company was formerly known as PureK Holdings Corp. and changed its name to Simply Better Brands Corp. in May 2021. The company was founded in 2017 and is headquartered in Vancouver, Canada. Simply Better Brands Corp. is a subsidiary of Heavenly Rx Ltd.
How the Company Makes MoneySimply Better Brands generates revenue primarily through the sale of its health and wellness products across multiple channels, including e-commerce platforms and retail partnerships. The company benefits from a multi-faceted revenue model that includes direct-to-consumer sales, wholesale distribution to retailers, and collaborations with health professionals. Key revenue streams stem from its well-established brands, which are marketed through targeted digital marketing strategies and social media outreach. Additionally, strategic partnerships with retailers and health-focused companies enhance brand visibility and distribution, further contributing to its earnings.

Simply Better Brands Earnings Call Summary

Earnings Call Date:Aug 25, 2025
(Q3-2024)
|
% Change Since: |
Next Earnings Date:Dec 02, 2025
Earnings Call Sentiment Positive
The earnings call reflects a strong positive sentiment due to the exceptional growth and expansion of the TRUBAR division, significant improvements in financial standing, and promising future outlook. Despite some challenges with smaller business lines and the need for continued investment, the highlights significantly outweigh the lowlights.
Q3-2024 Updates
Positive Updates
Exceptional Revenue Growth
Reported 124% year-over-year growth in total revenue for the quarter, with the TRUBAR division growing 156% year-over-year.
TRUBAR Division Success
TRUBAR division reported $11.5 million in revenue, up from $4.5 million, and is targeting $100 million in a $6 billion industry with a 14% CAGR.
Improved Financial Position
Cash balance of $3.5 million, $10 million available through credit lines, and a $1.2 million reduction in promissory notes and loans payable.
Margin Improvements
Gross margin improved from 40% to 50%, with plans for further margin enhancements as volumes expand.
Expanding Distribution Channels
Significant new distribution channels won, including Costco, Walmart, Whole Foods, Amazon, and CVS. Plan for international expansion and regional wins across North America.
Strong Amazon Performance
Amazon sales increased from $40,000 to over $600,000 per month, with plans to reach a $10 million run rate in 2025.
No Production Capacity Limitations
Current production setup can support well over $100 million with world-class Comans and deep capabilities.
Negative Updates
Relatively Small Other Business Lines
Plant-based wellness and NextGen Beauty divisions contribute minimally to overall revenue, with sales of $1.5 million and $2-3 million respectively.
Continued Investment Required
Need for continued investment in growth, which may impact short-term profitability, with expected 9-10% EBITDA margin in the next year.
Challenges in New Markets
International expansion and deeper penetration in Canada and Walmart require strategic planning and execution.
Company Guidance
During the Simply Better Brands Q3 2024 earnings call, the company reported significant growth metrics, indicating a 124% year-over-year increase in total revenue, primarily driven by its TRUBAR division, which saw a 156% rise. The total revenue for the quarter was $12.1 million, with TRUBAR contributing $11.5 million. The company also reported improvements in gross margin, reaching 50% from a previous 40%. Financially, Simply Better Brands strengthened its position, boasting a cash balance of $3.5 million and access to $10 million in credit lines, while reducing loans payable by $1.2 million. Looking ahead, the company remains confident in its guidance for the remainder of the year, aiming for a 2024 TRUBAR revenue target of $45 million to $50 million, and is focused on expanding its market reach and distribution channels, with plans to enter 15,000 stores by year-end.

Simply Better Brands Financial Statement Overview

Summary
Income Statement
Balance Sheet
Cash Flow
Breakdown
Income Statement
Total Revenue
Gross Profit
EBITDA
Net Income
Balance Sheet
Total Assets
Cash, Cash Equivalents and Short-Term Investments
Total Debt
Total Liabilities
Stockholders Equity
Cash Flow
Free Cash Flow
Operating Cash Flow
Investing Cash Flow
Financing Cash Flow

Simply Better Brands Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.68
Price Trends
50DMA
0.87
Negative
100DMA
0.88
Negative
200DMA
0.95
Negative
Market Momentum
MACD
-0.03
Positive
RSI
28.99
Positive
STOCH
16.67
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:TRBR, the sentiment is Negative. The current price of 0.68 is below the 20-day moving average (MA) of 0.88, below the 50-day MA of 0.87, and below the 200-day MA of 0.95, indicating a bearish trend. The MACD of -0.03 indicates Positive momentum. The RSI at 28.99 is Positive, neither overbought nor oversold. The STOCH value of 16.67 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for TSE:TRBR.

Simply Better Brands Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
63
Neutral
$20.51B14.42-2.77%3.14%2.08%-6.12%
45
Neutral
C$73.30M-345.90%2.99%63.75%
44
Neutral
C$206.53M155.52%0.31%-1.42%
$149.63M7.2522.40%
$92.32M-38.44%
$54.53M5.1322.76%
$119.71M10.6016.92%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TSE:TRBR
Simply Better Brands
0.68
0.05
7.94%
TSE:JUSH
Jushi Holdings
1.05
0.37
54.41%
CBWTF
Auxly Cannabis Group
0.11
0.08
266.67%
PLNH
Planet 13 Holdings
0.28
-0.32
-53.33%
DBCCF
Decibel Cannabis Company
0.10
0.05
100.00%
LOVFF
Cannara Biotech
1.30
0.72
124.14%

Simply Better Brands Corporate Events

Product-Related AnnouncementsBusiness Operations and Strategy
TRUBAR Inc. Launches High-Protein Kids Snack Line at Sprouts Farmers Market
Positive
Aug 5, 2025

TRUBAR Inc. has announced the launch of its new TRUBAR™ Kids Line, marking its entry into the kids’ snack bar market. The new product, which boasts the highest fiber and protein content among leading competitors, is allergy-friendly and available in Sprouts Farmers Market stores across 24 states. This launch is part of TRUBAR’s strategy to expand its market presence and appeal to health-conscious consumers of all ages, with plans for broader distribution through major online and retail platforms.

The most recent analyst rating on (TSE:TRBR) stock is a Buy with a C$1.75 price target. To see the full list of analyst forecasts on Simply Better Brands stock, see the TSE:TRBR Stock Forecast page.

Executive/Board ChangesBusiness Operations and Strategy
TRUBAR Inc. Finalizes Severance Payment to Former CFO
Neutral
Jul 11, 2025

TRUBAR Inc. has completed a one-time severance payment to its former CFO, Brian Meadows, amounting to CAD$100,000. This payment was made through the issuance of 98,075 common shares at CAD$0.81 per share, outside of the company’s equity incentive plan. The severance shares are subject to a statutory hold period and reflect the company’s adherence to TSXV Policy 4.4. This move may impact TRUBAR’s financial structuring and stakeholder relations, as it signifies a strategic decision in managing executive transitions.

The most recent analyst rating on (TSE:TRBR) stock is a Buy with a C$1.75 price target. To see the full list of analyst forecasts on Simply Better Brands stock, see the TSE:TRBR Stock Forecast page.

Product-Related AnnouncementsBusiness Operations and Strategy
TRUBAR Expands U.S. Presence with Over 500 New Store Locations
Positive
Jul 8, 2025

TRUBAR Inc. has announced the expansion of its TRUBAR™ brand into over 500 additional stores across the U.S. Midwest, Pacific Northwest, and Colorado, enhancing its national presence. This strategic move is part of the company’s goal to increase retail distribution to 25,000 locations by the end of 2025, strengthening its market position and fostering partnerships with key regional grocery chains.

The most recent analyst rating on (TSE:TRBR) stock is a Buy with a C$1.75 price target. To see the full list of analyst forecasts on Simply Better Brands stock, see the TSE:TRBR Stock Forecast page.

M&A TransactionsBusiness Operations and Strategy
TRUBAR Inc. Sells Personal Care Line to Focus on Core Snacking Business
Positive
Jul 2, 2025

TRUBAR Inc. has announced the sale of its subsidiary NO BS Life, LLC’s personal care product line to an independent third party. This strategic move aligns with TRUBAR’s focus on its core business of plant-based protein snacks, allowing the company to concentrate on expanding its TRUBAR™ brand, which is central to its growth strategy in the better-for-you snacking market.

The most recent analyst rating on (TSE:TRBR) stock is a Buy with a C$1.75 price target. To see the full list of analyst forecasts on Simply Better Brands stock, see the TSE:TRBR Stock Forecast page.

Executive/Board ChangesBusiness Operations and Strategy
TRUBAR Inc. Announces CFO Separation Agreement and Severance Plan
Neutral
Jun 16, 2025

TRUBAR Inc. has announced a Separation Agreement with its former CFO, Brian Meadows, which includes a one-time severance payment of CAD$100,000, payable in common shares. This move, pending TSX Venture Exchange approval, reflects the company’s strategic financial management and may impact its market positioning by demonstrating a commitment to resolving executive transitions smoothly.

The most recent analyst rating on (TSE:TRBR) stock is a Buy with a C$1.75 price target. To see the full list of analyst forecasts on Simply Better Brands stock, see the TSE:TRBR Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 28, 2025