Simply Better Brands (TRBR) AI Stock Analysis

• Market Cap: C$174.62M
• Dividend Yield: N/A
• Average Volume (3M): 232.91K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.73
• Revenue Growth: 40.28%
• EPS Growth: 26.23%
• Country: US
• Employees: 35
• Sector: Healthcare
• Sector Strength: 45
• Industry: Packaged Foods
• EPS (TTM): <0.01
• Shares Outstanding: 107,792,854
• 10 Day Avg. Volume: 248,493
• 30 Day Avg. Volume: 232,907
• PEG Ratio: 1.88
• Price to Book (P/B): 42.39
• Price to Sales (P/S): 1.55
• P/FCF Ratio: 61.60
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 56 Neutral
• Price Target: C$1.50 ▼(-6.25% Downside)

The overall stock score is driven by strong corporate events, including a strategic acquisition and record revenue growth, which are offset by financial challenges and valuation concerns. Technical indicators show bullish momentum, but potential overbought conditions warrant caution.

Positive Factors

Cash Flow Improvement

The transition to positive free cash flow indicates improved cash management, enhancing financial flexibility and supporting long-term operations.

Brand Portfolio Strength

A strong brand portfolio with effective marketing enhances market presence and consumer loyalty, driving sustainable revenue growth.

Positive Equity Shift

The improvement in equity position reflects better financial health, potentially lowering financial risk and enhancing investor confidence.

Negative Factors

High Leverage

High leverage increases financial risk, potentially limiting the company's ability to invest in growth opportunities and manage economic downturns.

Revenue Decline

A decline in revenue raises concerns about the company's market competitiveness and ability to sustain growth, impacting long-term profitability.

Profitability Challenges

Ongoing profitability issues suggest operational inefficiencies, which may hinder the company's ability to reinvest and grow sustainably.

Simply Better Brands Business Overview & Revenue Model

Company Description

TRUBAR Inc. operates as a consumer products company with diversified assets in the plant-based and wellness consumer product categories in Canada. The company offers protein and nutritious bars under the Tru and TRUBAR brands through online in the U.S. and Canada, as well as through retailers; and skin care products under the No BS brand. The company was formerly known as Simply Better Brands Corp. and changed its name to TRUBAR Inc. in May 2025. TRUBAR Inc. is headquartered in Toronto, Canada.

How the Company Makes Money

Simply Better Brands generates revenue through the sale of its diverse range of health and wellness products. The company utilizes a multi-channel distribution strategy, which includes e-commerce platforms, retail partnerships, and direct-to-consumer sales. Key revenue streams come from product sales across various categories, such as dietary supplements and beverages. Additionally, the company may establish partnerships with retailers and distributors to enhance product visibility and accessibility, thereby driving sales. Brand collaborations and marketing initiatives play a crucial role in expanding its customer base and increasing overall earnings.

Simply Better Brands Financial Statement Overview

Summary

Simply Better Brands faces challenges with profitability and high leverage, despite improvements in free cash flow and a positive shift in equity. The revenue decline and persistent losses are significant concerns.

Income Statement

Simply Better Brands is facing challenges in profitability, with negative EBIT and net income over the last few years. The revenue has significantly dropped from 2023 to 2024, causing concern about growth stability. The gross profit margin remains acceptable, indicating some control over cost of sales. However, the consistent negative net profit margin points to operational inefficiencies.

Balance Sheet

The balance sheet reflects high leverage with a substantial debt-to-equity ratio, suggesting financial risk. Stockholders' equity has been negative in previous years, but a positive shift in 2024 is a minor improvement. The equity ratio remains low, indicating heavy reliance on debt financing, which could pose financial stability risks.

Cash Flow

There has been a positive shift in cash flow management with free cash flow turning positive in 2024. The operating cash flow to net income ratio indicates potential improvements in cash generation relative to earnings. However, the historical trend of negative free cash flow raises concerns about sustainability.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	42.07M	45.29M	79.86M	65.41M	15.63M	13.77M
Gross Profit	12.83M	13.27M	46.86M	44.56M	9.71M	8.97M
EBITDA	-10.48M	-9.07M	-18.23M	-7.25M	-9.87M	1.50M
Net Income	-604.83K	-377.01K	-24.25M	-12.35M	-12.82M	-2.20M
Balance Sheet
Total Assets	20.44M	25.71M	19.54M	36.63M	21.81M	12.09M
Cash, Cash Equivalents and Short-Term Investments	1.65M	7.06M	2.33M	2.34M	2.23M	8.31M
Total Debt	4.72M	7.51M	19.44M	19.15M	20.66M	16.45M
Total Liabilities	13.36M	24.43M	27.18M	25.49M	23.86M	25.80M
Stockholders Equity	7.47M	1.65M	-3.63M	12.59M	-650.43K	-14.43M
Cash Flow
Free Cash Flow	-10.94M	1.14M	-3.36M	-5.09M	-4.98M	945.44K
Operating Cash Flow	-10.94M	1.16M	-3.36M	-4.76M	-4.98M	945.44K
Investing Cash Flow	-3.35K	-103.35K	-3.91K	3.35M	-713.00K	-1.77M
Financing Cash Flow	10.35M	3.41M	3.33M	1.49M	-379.80K	8.07M

Simply Better Brands Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 1.60
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:TRBR, the sentiment is Positive. The current price of 1.6 is below the 20-day moving average (MA) of 1.61, above the 50-day MA of 1.50, and above the 200-day MA of 1.02, indicating a bullish trend. The MACD of 0.03 indicates Positive momentum. The RSI at 64.23 is Neutral, neither overbought nor oversold. The STOCH value of 40.00 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for TSE:TRBR.

Simply Better Brands Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
TRBR	56 Neutral	C$174.62M	-9.75	-184.37%	―	40.28%	26.23%
OGI	54 Neutral	C$306.46M	-11.18	-7.93%	―	62.15%	60.50%
CWEB	52 Neutral	C$84.49M	-2.77	-109.83%	―	-4.23%	37.33%
Sector *	51 Neutral	$7.86B	-0.30	-43.30%	2.27%	22.53%	-2.21%
JUSH	47 Neutral	C$161.29M	-1.75	―	―	3.17%	-24.07%
LEEF	45 Neutral	C$46.43M	-0.86	―	―	―	―
CBST	37 Underperform	C$227.80M	-1.07	―	―	-26.73%	-32.33%

Simply Better Brands Corporate Events

TRUBAR Securityholders to Vote on C$201 Million Cash Acquisition by ETİ Affiliate

TRUBAR Inc. has mailed its management information circular for a special meeting of shareholders and other securityholders to vote on a proposed plan of arrangement under which an affiliate of Turkish consumer packaged goods company ETİ Gıda Sanayi ve Ticaret A.Ş. will acquire all outstanding common shares for C$1.64 per share in cash, valuing the deal at approximately C$201 million. The board, following a unanimous recommendation from a special committee and a fairness opinion from MNP LLP, has unanimously determined the transaction is fair and in the best interests of securityholders, highlighting a substantial premium to recent trading prices, all-cash consideration providing immediate liquidity and reduced risk exposure, and support agreements from key securityholders that, combined with limited conditions and no financing contingency, signal a strong likelihood of completion.

The most recent analyst rating on (TSE:TRBR) stock is a Hold with a C$1.50 price target. To see the full list of analyst forecasts on Simply Better Brands stock, see the TSE:TRBR Stock Forecast page.

TRUBAR Inc. to be Acquired by Turkish Consumer Goods Giant ETİ Gıda

TRUBAR Inc. has announced a definitive agreement to be acquired by ETİ Gıda, a leading consumer products company based in Turkey. The acquisition, valued at approximately C$201 million, offers a 64% premium over the last closing price of TRUBAR’s shares. This strategic move is expected to enhance TRUBAR’s growth in North America and facilitate its expansion into international markets, leveraging ETİ Gıda’s extensive experience in scaling consumer product brands. The acquisition has been unanimously recommended by TRUBAR’s Special Committee and Board of Directors, who determined it to be in the best interest of the company and its shareholders.

The most recent analyst rating on (TSE:TRBR) stock is a Hold with a C$1.00 price target. To see the full list of analyst forecasts on Simply Better Brands stock, see the TSE:TRBR Stock Forecast page.

TRUBAR Inc. Achieves Record Revenue Growth in Q3 2025

TRUBAR Inc. reported a significant 88% increase in net revenue for the third quarter of 2025, reaching $21.6 million. The company expanded its distribution network by adding over 500 U.S. grocery stores and launched a new TRUBAR Kids line at Sprouts Farmers Market, enhancing its market position. The company’s strategic focus on increasing household penetration and its robust retail and e-commerce channels have laid a strong foundation for long-term growth, with the company reaffirming its full-year 2025 revenue guidance of $65 to $70 million.

The most recent analyst rating on (TSE:TRBR) stock is a Hold with a C$1.00 price target. To see the full list of analyst forecasts on Simply Better Brands stock, see the TSE:TRBR Stock Forecast page.