Simply Better Brands (TRBR) AI Stock Analysis

• Market Cap: C$172.47M
• Dividend Yield: N/A
• Average Volume (3M): 232.91K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.79
• Revenue Growth: 40.28%
• EPS Growth: 26.23%
• Country: CA
• Employees: 35
• Sector: Consumer Defensive
• Sector Strength: 42
• Industry: Drug Manufacturers - Specialty & Generic
• EPS (TTM): <0.01
• Shares Outstanding: 107,792,854
• 10 Day Avg. Volume: 248,493
• 30 Day Avg. Volume: 232,907
• PEG Ratio: N/A
• Price to Book (P/B): 0.00
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 0.00
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: C$2.25
• Price Target Upside: 40.62% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 1
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 56 Neutral
• Price Target: C$1.50 ▼(-6.25% Downside)

The overall stock score is driven by strong corporate events, including a strategic acquisition and record revenue growth, which are offset by financial challenges and valuation concerns. Technical indicators show bullish momentum, but potential overbought conditions warrant caution.

Positive Factors

Cash Flow Improvement

The transition to positive free cash flow indicates improved cash management, enhancing financial flexibility and supporting long-term operations.

Brand Portfolio Strength

A strong brand portfolio with effective marketing enhances market presence and consumer loyalty, driving sustainable revenue growth.

Positive Equity Shift

The improvement in equity position reflects better financial health, potentially lowering financial risk and enhancing investor confidence.

Negative Factors

High Leverage

High leverage increases financial risk, potentially limiting the company's ability to invest in growth opportunities and manage economic downturns.

Revenue Decline

A decline in revenue raises concerns about the company's market competitiveness and ability to sustain growth, impacting long-term profitability.

Profitability Challenges

Ongoing profitability issues suggest operational inefficiencies, which may hinder the company's ability to reinvest and grow sustainably.

Simply Better Brands Business Overview & Revenue Model

Company Description

Simply Better Brands Corp. manufactures and sells hemp-based cannabidiol related products in the United States. The company offers tinctures, topicals, capsules, gummies, pet tinctures and treats, bath bombs, pet wellness products, and skincare products comprising caffeine eye cream, retinol night cream, charcoal peel-off masks, moisturizers, serums, toner, cleanser, and acne patches. It also provides nutritious bars. The company offers its products under the PureKana, Tru Brand, BudaPets, and No BS brands. Simply Better Brands Corp. sells its products through its own e-commerce platforms, and brick and mortar retailers. The company was formerly known as PureK Holdings Corp. and changed its name to Simply Better Brands Corp. in May 2021. The company was founded in 2017 and is headquartered in Vancouver, Canada. Simply Better Brands Corp. is a subsidiary of Heavenly Rx Ltd.

How the Company Makes Money

Simply Better Brands generates revenue through the sale of its diverse range of health and wellness products. The company utilizes a multi-channel distribution strategy, which includes e-commerce platforms, retail partnerships, and direct-to-consumer sales. Key revenue streams come from product sales across various categories, such as dietary supplements and beverages. Additionally, the company may establish partnerships with retailers and distributors to enhance product visibility and accessibility, thereby driving sales. Brand collaborations and marketing initiatives play a crucial role in expanding its customer base and increasing overall earnings.

Simply Better Brands Financial Statement Overview

Summary

Income Statement

Balance Sheet

Cash Flow

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Income Statement
Total Revenue
Gross Profit
EBITDA
Net Income
Balance Sheet
Total Assets
Cash, Cash Equivalents and Short-Term Investments
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Simply Better Brands Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 1.60
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Negative
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:TRBR, the sentiment is Positive. The current price of 1.6 is above the 20-day moving average (MA) of 1.58, above the 50-day MA of 1.20, and above the 200-day MA of 0.96, indicating a bullish trend. The MACD of 0.10 indicates Positive momentum. The RSI at 84.66 is Negative, neither overbought nor oversold. The STOCH value of 73.33 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for TSE:TRBR.

Simply Better Brands Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
LOVE	73 Outperform	C$159.43M	11.68	13.39%	―	30.64%	101.12%
XLY	64 Neutral	$195.25M	4.23	31.46%	―	27.38%	―
DB	64 Neutral	C$57.69M	3.98	21.77%	―	15.11%	―
Sector *	62 Neutral	$20.33B	14.63	-3.31%	3.23%	1.93%	-12.26%
TRBR	56 Neutral	C$172.47M	-9.63	-184.37%	―	40.28%	26.23%
PLTH	49 Neutral	C$100.86M	-0.85	-83.55%	―	2.19%	-91.41%
JUSH	47 Neutral	C$157.36M	-1.71	―	―	3.17%	-24.07%

Simply Better Brands Corporate Events

TRUBAR Inc. to be Acquired by Turkish Consumer Goods Giant ETİ Gıda

TRUBAR Inc. has announced a definitive agreement to be acquired by ETİ Gıda, a leading consumer products company based in Turkey. The acquisition, valued at approximately C$201 million, offers a 64% premium over the last closing price of TRUBAR’s shares. This strategic move is expected to enhance TRUBAR’s growth in North America and facilitate its expansion into international markets, leveraging ETİ Gıda’s extensive experience in scaling consumer product brands. The acquisition has been unanimously recommended by TRUBAR’s Special Committee and Board of Directors, who determined it to be in the best interest of the company and its shareholders.

TRUBAR Inc. Achieves Record Revenue Growth in Q3 2025

TRUBAR Inc. reported a significant 88% increase in net revenue for the third quarter of 2025, reaching $21.6 million. The company expanded its distribution network by adding over 500 U.S. grocery stores and launched a new TRUBAR Kids line at Sprouts Farmers Market, enhancing its market position. The company’s strategic focus on increasing household penetration and its robust retail and e-commerce channels have laid a strong foundation for long-term growth, with the company reaffirming its full-year 2025 revenue guidance of $65 to $70 million.

TRUBAR Inc. Expands Market Presence and Resolves Legal Matters

TRUBAR Inc. has announced several key business developments, including a partnership with Universal Products & Experiences for a co-branded snack launch, and plans for a national retail launch of TRUBAR™ Kids in 2026. The company has expanded its distribution to 1,600 Target locations and continues to gain market share at Whole Foods and Love’s Travel Shops. Additionally, TRUBAR Inc. has reached a settlement agreement with the bankruptcy estate of PureKana, LLC, allowing it to focus on scaling the TRUBAR™ brand and maximizing shareholder value.

TRUBAR Inc. Expands Retail Presence in Canada with Major Partnerships

TRUBAR Inc. has announced a significant retail expansion of its TRUBAR™ product line in Canada, increasing its availability to over 3,750 retail doors across the country. This expansion includes partnerships with major retailers like Costco, Pattison Food Group, and Healthy Planet, enhancing TRUBAR’s footprint in the Canadian market. The move is part of TRUBAR’s strategy to bolster its North American distribution and deepen its market presence, positioning the company for accelerated growth and increased accessibility of its plant-based protein snacks.