ProStar Holdings Inc (MAPS) AI Stock Analysis

• Market Cap: C$21.00M
• Dividend Yield: N/A
• Average Volume (3M): 108.92K
• Price to Earnings (P/E): ―
• Beta (1Y): -2.76
• Revenue Growth: 3.08%
• EPS Growth: 59.01%
• Country: CA
• Employees: 24
• Sector: Technology
• Sector Strength: 88
• Industry: Software - Application
• EPS (TTM): 0.00
• Shares Outstanding: 161,503,100
• 10 Day Avg. Volume: 185,263
• 30 Day Avg. Volume: 108,925
• PEG Ratio: 0.09
• Price to Book (P/B): -108.13
• Price to Sales (P/S): 13.57
• P/FCF Ratio: -5.00
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 44 Neutral
• Price Target: C$0.13 ▼(-21.25% Downside)

The score is mainly held down by weak financial performance: large ongoing losses, persistent cash burn, and negative equity outweigh positive revenue growth and strong gross margins. Technical signals are mixed-to-cautious, and valuation support is limited due to negative earnings and no dividend data.

Positive Factors

High gross margins

Sustained ~80%+ gross margins reflect a software-like cost structure, enabling significant operating leverage as subscription revenue scales. Over 2–6 months this supports potential profitability improvements if sales and G&A growth are controlled and churn stays low.

Recurring SaaS subscription model

A subscription-based SaaS model creates recurring, more predictable revenue and higher customer lifetime value versus one-time sales. Structurally this supports scalable unit economics, upsell opportunities, and stickiness with enterprise clients in utilities and infrastructure over the medium term.

No reported debt in 2024

Zero reported debt lowers fixed financial obligations and refinancing pressure, giving management strategic flexibility. Over months this reduces near-term liquidity stress from interest and maturities, though capital needs still depend on improving cash generation or external equity.

Negative Factors

Negative shareholders' equity

Negative equity signals an accumulated deficit and a thin balance-sheet cushion to absorb further losses. This structural weakness can limit financing options, increase dilution risk on future raises, and constrain the company’s ability to fund growth without external capital.

Consistent cash burn and negative FCF

Persistent negative operating and free cash flow indicate the business does not self-fund operations or growth. Over the medium term this raises liquidity risk, forces reliance on new financing, and may limit investment in product development and go-to-market scaling if cash burn does not continue to improve.

Deeply negative net margins and operating losses

Very wide negative net margins show the company has yet to convert revenue growth into sustainable profitability. Structural improvement demands either significant revenue acceleration or durable cost reduction; without that, cumulative losses will continue to pressure equity and financing options.

ProStar Holdings Inc Business Overview & Revenue Model

Company Description

ProStar Holdings Inc. develops geospatial intelligence software. It provides PointMan, a cloud and mobile mapping software application that captures, records, and displays the precise location and the associated metadata to critical surface and subsurface infrastructure. The company is headquartered in Grand Junction, Colorado.

How the Company Makes Money

ProStar Holdings Inc makes money primarily through the sale of its cloud-based software solutions and related services. The company generates revenue by offering subscriptions to its mapping and geospatial data services, which are utilized by clients in infrastructure, construction, and utility sectors. Key revenue streams include licensing fees for its software platforms, subscription fees for ongoing access to its services, and professional services for customization and integration. Strategic partnerships with industry leaders and government contracts also play a significant role in enhancing the company's market presence and contributing to its earnings.

ProStar Holdings Inc Financial Statement Overview

Summary

ProStar Holdings Inc is facing significant financial difficulties with consistent losses and negative equity, indicating financial instability. While there is a positive trend in revenue growth, substantial operational and cash flow challenges persist. The company must address these issues promptly to improve its financial health and sustainability.

Income Statement

The company's income statement reveals consistent negative net income, indicating ongoing losses. The gross profit margin is relatively strong at 89.5% for TTM, showcasing efficient cost management relative to revenue. However, negative EBIT and EBITDA margins signify operational inefficiencies. Revenue growth has been volatile, with a recent increase of 13.9% in the TTM compared to the last annual report, which is a positive sign amidst broader financial challenges.

Balance Sheet

The balance sheet shows a concerning negative stockholders' equity, indicating financial distress with liabilities exceeding assets. The debt-to-equity ratio is not applicable due to negative equity. The company’s financial stability is further challenged by total liabilities significantly higher than total assets. The equity ratio is negative, reflecting a weak financial position.

Cash Flow

Cash flow analysis highlights negative operating and free cash flows, indicating cash burn. The free cash flow growth rate is negative, showing deterioration in cash generation. The operating cash flow to net income ratio is slightly above 1, suggesting cash flow is slightly better than reported net income, yet still negative, which is concerning for sustainability.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	921.95K	1.00M	828.28K	757.15K	750.20K	1.12M
Gross Profit	667.33K	826.06K	649.16K	569.87K	604.96K	972.83K
EBITDA	-1.92M	-2.65M	-5.29M	-4.88M	-5.66M	-6.60M
Net Income	-1.99M	-2.78M	-5.43M	-5.04M	-5.71M	-6.73M
Balance Sheet
Total Assets	380.30K	620.15K	330.11K	2.47M	7.34M	3.56M
Cash, Cash Equivalents and Short-Term Investments	71.53K	175.95K	68.92K	2.21M	7.03M	3.40M
Total Debt	0.00	0.00	117.65K	0.00	159.33K	122.07K
Total Liabilities	699.39K	746.00K	806.39K	470.43K	750.22K	955.51K
Stockholders Equity	-319.09K	-125.85K	-476.27K	2.00M	6.59M	2.61M
Cash Flow
Free Cash Flow	-1.74M	-2.72M	-4.50M	-4.43M	-4.62M	-1.89M
Operating Cash Flow	-1.74M	-2.72M	-4.49M	-4.42M	-4.60M	-1.86M
Investing Cash Flow	0.00	0.00	-6.53K	-5.53K	-19.35K	-30.26K
Financing Cash Flow	1.74M	2.86M	2.40M	-134.91K	8.22M	5.16M

ProStar Holdings Inc Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 0.16
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:MAPS, the sentiment is Positive. The current price of 0.16 is above the 20-day moving average (MA) of 0.15, above the 50-day MA of 0.13, and above the 200-day MA of 0.13, indicating a neutral trend. The MACD of <0.01 indicates Positive momentum. The RSI at 48.73 is Neutral, neither overbought nor oversold. The STOCH value of 38.10 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for TSE:MAPS.

ProStar Holdings Inc Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
CTZ	79 Outperform	C$35.01M	14.93	27.13%	―	18.05%	22.83%
Sector *	61 Neutral	$37.18B	12.37	-10.20%	1.83%	8.50%	-7.62%
RW	57 Neutral	C$17.14M	68.85	446.71%	―	15.42%	―
RSS	51 Neutral	C$32.01M	-102.38	―	―	104.32%	70.63%
IMP	46 Neutral	C$120.58M	-40.38	-14.10%	―	48.18%	-401.19%
MAPS	44 Neutral	C$21.00M	-9.93	―	―	3.08%	59.01%
NTAR	41 Neutral	C$31.03M	-6.28	―	―	-59.22%	83.08%

ProStar Holdings Inc Corporate Events

ProStar and Tersus GNSS Partner to Enhance Global Precision Mapping Solutions

ProStar Holdings Inc. has announced a strategic partnership with Tersus GNSS to deliver a comprehensive precision mapping solution to the utility and critical infrastructure industries worldwide. This collaboration integrates Tersus’s GNSS receivers with ProStar’s PointMan, enhancing the accessibility and affordability of centimeter-accurate positioning for global deployment. The partnership is a significant step in ProStar’s strategy to expand its ecosystem through the LinQD platform, uniting top equipment manufacturers and service providers to strengthen PointMan’s position as a leading mapping solution. This initiative is expected to create growth opportunities, particularly in the utility and construction sectors, and demonstrates ProStar’s commitment to building a connected ecosystem for geospatial intelligence.

ProStar Expands Client Base with GroundBreakers Partnership

ProStar Holdings Inc. has announced that GroundBreakers, a utility management services company, has adopted its PointMan Precision Mapping Solutions to enhance digital transformation and operational efficiency. This partnership highlights a significant industry shift towards digital solutions in critical infrastructure management, positioning ProStar at the forefront of this transformation. The adoption of ProStar’s technology by GroundBreakers, a veteran and women-owned company operating in the Midwest, underscores the growing demand for advanced utility management services and ProStar’s strategic role in modernizing the industry.

ProStar and Premium Positioning Forge Alliance for Global Precision Mapping

ProStar Holdings Inc. has announced a strategic alliance with Premium Positioning to integrate high-precision GNSS correction services with ProStar’s precision mapping solutions. This partnership aims to deliver real-time, high-accuracy location intelligence across Europe, North America, Latin America, and Australia, enhancing the infrastructure and utility sectors’ ability to map and manage critical assets efficiently and reliably.

ProStar and Bad Elf Announce Global Distribution Partnership

ProStar Holdings Inc and Bad Elf LLC have announced a global distribution partnership to bundle ProStar’s PointMan software with Bad Elf’s GNSS receivers, aiming to provide a comprehensive mapping solution for the utility and critical infrastructure industries. This collaboration is expected to expand market reach, reduce costs, and improve efficiency, addressing the growing demand for high-accuracy mapping solutions and establishing a global distribution network to reach a wider range of customers.