Tariff-related RiskTariff-related uncertainty could pressure margins and disrupt supply chain plans, creating downside risk to the company's financial outlook.
U.S. Conversion UncertaintyMixed engagement in the U.S., where increased traffic does not fully translate into interactions or conversions for some visitors, may limit upside from rising site visits.
Weak Canadian Customer EngagementSoft customer engagement metrics in Canada, such as declines in new and returning users and reduced time on site, suggest difficulty converting traffic into sales in that market.