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Brp Inc (TSE:DOO)
NASDAQ:DOO

BRP (DOO) AI Stock Analysis

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TSE:DOO

BRP

(NASDAQ:DOO)

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Neutral 48 (OpenAI - 5.2)
Rating:48Neutral
Price Target:
C$100.00
â–Ľ(-8.22% Downside)
The score is held back mainly by weak financial quality (negative profitability and high leverage) and an expensive valuation (P/E 298.43 with a low dividend yield). Technicals are comparatively supportive, with the price above key moving averages and neutral-to-positive momentum indicators, but not enough to offset the fundamental and valuation risks.
Positive Factors
Leading brand portfolio
BRP's globally recognized brands and diversified product lines (snowmobiles, watercraft, ATVs, side-by-sides) create durable competitive advantage. Strong brand equity and a broad dealer network support pricing power, customer loyalty, and market share resilience across cycles.
Strong free cash flow growth
A 79.3% TTM rise in free cash flow signals materially improved cash generation, increasing capacity to fund R&D, aftermarket investments, and deleveraging. Sustainable cash conversion supports strategic flexibility and buffers operations during cyclical downturns.
Aftermarket and diversified revenue streams
Recurring aftermarket sales (parts, accessories, apparel) add higher-margin, repeat revenue that dampens vehicle-sale cyclicality. This multi-channel revenue base improves lifetime customer value, enhances gross margin stability, and supports predictable cash flows.
Negative Factors
High financial leverage
A TTM debt-to-equity of 6.25 reflects heavy reliance on debt financing, which constrains strategic flexibility. Elevated leverage raises interest burden and refinancing risk, limiting capacity for capex, M&A, or cushioning during demand slowdowns over the medium term.
Profitability pressure
Negative net margin and falling EBIT/EBITDA margins point to structural cost or pricing pressures despite moderate gross margin. Continued margin erosion undermines reinvestment capacity and return generation, making sustainable profit recovery necessary for long-term value creation.
Regulatory setback on divestiture
The ACCC blocking the Telwater sale leaves BRP owning a non-core business, complicating portfolio simplification and capital allocation. Regulatory obstacles to M&A create execution risk, potential operational distraction, and may delay strategic redeployment of proceeds.

BRP (DOO) vs. iShares MSCI Canada ETF (EWC)

BRP Business Overview & Revenue Model

Company DescriptionBRP Inc., together with its subsidiaries, designs, develops, manufactures, distributes, and markets powersports vehicles and marine products in the United States, Canada, Europe, the Asia Pacific, Mexico, Austria, and internationally. The company operates through two segments, Powersports and Marine. It offers all-terrain, side-by-side, and three-wheeled vehicles; seasonal products, such as snowmobiles and personal watercraft; and engines for jet boats, outboards, karts, motorcycles, and recreational aircraft. The company also provides parts, accessories, and apparel, as well as other services. It sells its products through a network of independent dealers and distributors, as well as to original equipment manufacturers. The company was formerly known as J.A. Bombardier (J.A.B.) Inc. and changed its name to BRP Inc. in April 2013. BRP Inc. was founded in 1937 and is headquartered in Valcourt, Canada.
How the Company Makes MoneyBRP generates revenue through multiple streams, primarily from the sale of its recreational vehicles and related parts and accessories. The company's core revenue comes from the sale of its ATV, snowmobile, and watercraft units, which are sold through a network of independent dealers and distributors globally. Additionally, BRP earns money from aftermarket sales of parts, accessories, and apparel, which enhance the customer experience and vehicle performance. The company also benefits from strategic partnerships with other firms in the powersports industry, which can include collaborations for technology development or co-marketing initiatives. BRP's focus on innovation and consumer demand for high-performance recreational vehicles further drives its revenue growth, as does its commitment to expanding its product lines and entering new markets.

BRP Earnings Call Summary

Earnings Call Date:Aug 29, 2025
(Q2-2026)
|
% Change Since: |
Next Earnings Date:Mar 20, 2026
Earnings Call Sentiment Neutral
The earnings call reflected a balanced view of BRP's performance, with strong financial results, market share gains, and successful product launches being offset by challenges in certain markets and the impact of tariffs on margins.
Q2-2026 Updates
Positive Updates
Record Revenue and Strong Free Cash Flow
BRP ended the quarter with revenue of $1.9 billion and solid free cash flow of almost $100 million.
Market Share Gains in Canada and Latin America
Canada's retail grew by 4%, driven by ORV, while Latin America retail was up 22%, led by ORV performance.
Successful Launch of New Products
The launch of the new generation of the Can-Am Defender and other product enhancements received positive feedback.
Electric Vehicle Expansion
Introduction of the Outlander electric with industry-leading towing capacity and quiet riding experience.
Improved Dealer Inventory Levels
Dealer inventory ended the quarter down 20% year-over-year, with a leaner inventory position across most product lines.
Positive EBITDA and EPS Guidance
Guidance calls for revenues of $8.15 billion to $8.3 billion, normalized EBITDA of $1.04 billion to $1.09 billion, and normalized EPS of $4.25 to $4.75.
Negative Updates
Decline in North American Powersport Retail
Overall North American Powersport retail decreased by 11%, with a 15% decline in the U.S.
Challenges in EMEA Market
Retail in EMEA was down 13%, in line with the industry trends.
Tariff Impacts on Margins
Gross profit margin was down year-over-year due to lower capacity utilization, unfavorable product mix, and a $90 million gross tariff impact.
Mid-20% Decline in 3-Wheel Vehicle Retail
3-wheel vehicle retail was down mid-20% due to entry-level consumers struggling with financing approvals.
Continued Soft Trends in Personal Watercraft and Switch Pontoon
Retail for personal watercraft and Switch pontoon was down mid-teen percent and mid-20%, respectively.
Company Guidance
During the BRP Inc.'s FY26 Second Quarter Results Conference Call, guidance for the second half of the fiscal year was provided. BRP projected revenues between $8.15 billion and $8.3 billion, with a normalized EBITDA ranging from $1.04 billion to $1.09 billion, and normalized EPS between $4.25 and $4.75. The company anticipates second-half revenue growth of 8% to 12%, driven by new product introductions and operational efficiencies. Notably, they expect a significant improvement in profitability, with H2 normalized EBITDA anticipated to rise by 22% to 31%, resulting in an EBITDA margin exceeding 14%. This optimism stems from the successful rightsizing of network inventory, particularly as dealer inventory levels decreased by 20% year-over-year, aligning more closely with pre-COVID levels. Additionally, BRP's strategic focus on launching innovative products like the new generation of the Can-Am Defender, coupled with a better alignment of wholesale and retail shipments, is expected to strengthen their market position in the second half of the year.

BRP Financial Statement Overview

Summary
Mixed fundamentals: moderate gross margin (21.22%) and modest revenue growth (3.8% TTM), but negative net margin and declining EBIT/EBITDA margins. Balance sheet leverage is high (debt-to-equity 6.25) with negative ROE and a low equity ratio, partially offset by strong free cash flow growth (79.3% TTM).
Income Statement
45
Neutral
BRP's income statement shows a mixed performance. The TTM gross profit margin is moderate at 21.22%, but the net profit margin is negative, indicating profitability challenges. Revenue growth is positive at 3.8% TTM, showing some recovery, but EBIT and EBITDA margins have declined compared to previous years, suggesting pressure on operational efficiency.
Balance Sheet
40
Negative
The balance sheet reveals high leverage with a TTM debt-to-equity ratio of 6.25, indicating significant reliance on debt financing. The return on equity is negative, reflecting recent losses. The equity ratio is low, suggesting limited equity buffer against liabilities.
Cash Flow
55
Neutral
Cash flow analysis shows a strong free cash flow growth of 79.3% TTM, indicating improved cash generation. However, the operating cash flow to net income ratio is low, suggesting that cash flow is not fully translating into profitability. The free cash flow to net income ratio is moderate, reflecting some efficiency in cash utilization.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue8.05B7.83B9.96B10.03B7.65B5.95B
Gross Profit1.76B1.77B2.63B2.50B2.13B1.55B
EBITDA856.90M976.60M1.74B1.61B1.39B943.40M
Net Income24.40M-213.10M743.40M863.90M793.90M363.40M
Balance Sheet
Total Assets6.51B6.29B6.78B6.46B5.03B4.89B
Cash, Cash Equivalents and Short-Term Investments289.40M180.70M491.80M202.30M265.80M1.33B
Total Debt2.79B3.13B2.95B3.02B2.19B2.65B
Total Liabilities5.93B6.05B5.96B5.92B5.16B5.36B
Stockholders Equity568.90M241.30M808.90M534.90M-135.60M-478.70M
Cash Flow
Free Cash Flow606.40M165.70M942.10M-52.20M87.90M608.80M
Operating Cash Flow911.50M562.30M1.49B548.80M716.80M862.10M
Investing Cash Flow-323.00M-425.50M-574.90M-853.40M-687.70M-260.30M
Financing Cash Flow-463.90M-375.30M-629.20M291.00M-1.09B675.90M

BRP Technical Analysis

Technical Analysis Sentiment
Positive
Last Price108.96
Price Trends
50DMA
98.05
Positive
100DMA
93.51
Positive
200DMA
77.08
Positive
Market Momentum
MACD
2.12
Negative
RSI
67.45
Neutral
STOCH
89.23
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:DOO, the sentiment is Positive. The current price of 108.96 is above the 20-day moving average (MA) of 101.12, above the 50-day MA of 98.05, and above the 200-day MA of 77.08, indicating a bullish trend. The MACD of 2.12 indicates Negative momentum. The RSI at 67.45 is Neutral, neither overbought nor oversold. The STOCH value of 89.23 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for TSE:DOO.

BRP Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
C$21.51B15.008.31%3.69%0.66%-0.61%
74
Outperform
C$14.81B18.7415.16%1.44%7.12%17.15%
73
Outperform
C$5.24B21.414.01%1.32%-5.33%-57.58%
69
Neutral
C$9.51B13.3213.16%4.10%-0.13%13.73%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
51
Neutral
C$770.50M-18.93-2.64%1.93%-7.25%-143.07%
48
Neutral
C$7.99B328.2945.71%0.86%-5.14%-87.15%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TSE:DOO
BRP
108.96
33.02
43.49%
TSE:MG
Magna International
76.32
20.66
37.13%
TSE:LNR
Linamar
87.80
30.29
52.66%
TSE:MRE
Martinrea International
10.70
1.66
18.38%
TSE:CCL.A
CCL Industries (A)
86.44
15.12
21.20%
TSE:CTC.A
Canadian Tire
176.71
22.27
14.42%

BRP Corporate Events

Private Placements and Financing
BRP’s Principal Shareholder Bain Capital Trims Stake in C$185 Million Secondary Share Offering
Neutral
Dec 23, 2025

BRP Inc. announced the closing of a previously disclosed bought deal secondary offering in which its principal shareholder, Bain Capital Integral Investors II, L.P., sold 1,850,000 BRP subordinate voting shares at C$100 per share for gross proceeds of C$185 million, with all proceeds going to Bain and no new capital raised for the company. The transaction, underwritten by RBC Capital Markets without an over-allotment option, reduces Bain’s stake while leaving it with 8,603,493 multiple voting shares representing roughly 11.72% of BRP’s outstanding shares and about 20.73% of the company’s voting power, signaling a partial liquidity event for the private equity backer without altering BRP’s capital structure or exchange listings on the TSX and Nasdaq.

The most recent analyst rating on (TSE:DOO) stock is a Hold with a C$109.00 price target. To see the full list of analyst forecasts on BRP stock, see the TSE:DOO Stock Forecast page.

Private Placements and Financing
BRP and Bain Capital Announce Secondary Offering of Subordinate Shares
Neutral
Dec 18, 2025

BRP and its principal shareholder, Bain Capital Integral Investors II, have announced a secondary offering of 1,850,000 subordinate voting shares at C$100.00 per share, structured as a bought deal through RBC Capital Markets. The move will reduce Bain’s ownership stake and voting power in BRP, while the company itself will not receive any proceeds from the offering, which is expected to conclude on December 23, 2025, subject to customary conditions.

The most recent analyst rating on (TSE:DOO) stock is a Buy with a C$120.00 price target. To see the full list of analyst forecasts on BRP stock, see the TSE:DOO Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 13, 2026