Strong CTV Growth
CTV revenue grew over 50% year-over-year in Q1, with particularly strong momentum in EMEA and APAC; home-screen leadership expanded via partnerships with LG, Samsung and Google TV, providing exclusive high-value inventory and a springboard for omnichannel campaigns.
Ex-TAC Gross Profit Expansion
Ex-TAC gross profit was EUR 108 million in Q1, a 5% increase year-over-year (pro forma decline of 11% vs. tougher comps), with gross profit growth outpacing headline revenue due to a favorable shift toward higher-margin enterprise business and RPM improvements.
Large, Stable Enterprise Base & Joint Business Partnerships
Enterprise customers generated approximately EUR 900 million in 2025 revenue (about 80% of Ex-TAC), with ~EUR 450 million coming through major agencies and ~50 global joint business partnerships (JBPs) that represented over $200 million of spend in 2025, validating strategic long-term relationships.
Omnichannel Adoption Increasing
13% of campaigns are now omnichannel versus 8% in Q1 last year (an increase of 5 percentage points), indicating stronger adoption of full-funnel, cross-screen solutions that combine CTV and open-internet placements.
Cost Reductions and Operating Efficiency
Restructuring and integration actions reduced compensation run rate by over 20% year-over-year; other cost of sales and operating expenses decreased vs. the prior year, driven by one-time prior costs, gear-related synergies and implemented cost reductions.
Product/Technology Differentiation and Client Wins
Successful technical integration of Outbrain performance algorithms into Teads Ad Manager, aggressive adoption of AI for creative/optimization, launch of vertical video formats and renewals with enterprise clients including McDonald's, Heineken and Volkswagen — example Gucci campaign showed strong funnel impacts (175% increase in top-of-mind awareness; 29% higher attention; 2.8x ad recall; +3 point consideration).
Clear Financial Targets and Guidance
Provided Q2 Ex-TAC gross profit guidance of $121M–$131M and adjusted EBITDA guidance of $14M–$22M; reiterated full-year adjusted EBITDA target of approximately $100M and expectation to return to year-over-year revenue growth by Q4 2026.