Connected TV Growth
Connected TV remains a significant growth area with approximately 40% year-over-year growth in Q3. It is expected to hit $100 million by the end of the year.
Cross-Screen and CTV Performance
Over 10% of branding advertisers are now active across both CTV and web. A campaign with Men's Wearhouse generated over 41,000 site visits and more than 50,000 incremental store visits.
AI and Algorithmic Advancements
The merger has accelerated AI and algorithmic capabilities, improving conversion rates, click-through rates, and ad selection personalization, setting a promising trajectory for 2026.
Leadership Strengthening
Mollie Spilman was appointed as the new Chief Commercial Officer, bringing extensive experience and expected to lead transformation.