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SU Group Holdings Ltd (SUGP)
NASDAQ:SUGP
US Market

SU Group Holdings Ltd (SUGP) AI Stock Analysis

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SUGP

SU Group Holdings Ltd

(NASDAQ:SUGP)

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Neutral 46 (OpenAI - 5.2)
Rating:46Neutral
Price Target:
$5.00
▼(-22.36% Downside)
Action:ReiteratedDate:03/24/26
The score is driven primarily by weakened financial performance in 2025 (losses, margin compression, and negative operating/free cash flow). Technicals also remain bearish with the stock below key moving averages and negative MACD, while valuation is only modestly supported given a negative P/E and no dividend data.
Positive Factors
Multi-year revenue growth (2021–2024)
Consistent multi-year top-line growth through 2024 demonstrates durable market demand and product-market fit. This revenue track record supports scale benefits, customer relationships and the potential to reaccelerate sales if cost control and execution improve, aiding recovery over months.
Negative Factors
2025 profitability deterioration and cash burn
The 2025 swing to losses and negative operating/free cash flow represents a structural weakening: margin compression and cash burn undermine reinvestment and may force cost cutting or external financing. If durable, this erodes competitive positioning and long-term growth prospects.
Read all positive and negative factors
Positive Factors
Negative Factors
Multi-year revenue growth (2021–2024)
Consistent multi-year top-line growth through 2024 demonstrates durable market demand and product-market fit. This revenue track record supports scale benefits, customer relationships and the potential to reaccelerate sales if cost control and execution improve, aiding recovery over months.
Read all positive factors

SU Group Holdings Ltd (SUGP) vs. SPDR S&P 500 ETF (SPY)

SU Group Holdings Ltd Business Overview & Revenue Model

Company Description
SU Group Holdings Limited, through its subsidiaries, operates as an integrated security-related services company in Hong Kong and internationally. The company operates through two segments, Security-Related Engineering Services Business; and Secur...

SU Group Holdings Ltd Financial Statement Overview

Summary
Multi-year revenue growth through 2024 is a positive, but 2025 showed a revenue dip, sharp margin compression, a swing to a net loss, and negative operating/free cash flow. Low leverage helps, but the latest profitability and cash burn materially weaken the financial profile.
Income Statement
44
Neutral
Balance Sheet
66
Positive
Cash Flow
38
Negative
BreakdownSep 2025Sep 2024Sep 2023Sep 2022Sep 2021
Income Statement
Total Revenue192.02M182.16M163.69M136.45M117.57M
Gross Profit30.69M47.60M48.04M5.01M4.63M
EBITDA-15.24M15.39M14.89M10.94M6.99M
Net Income-18.45M10.65M9.70M7.76M5.80M
Balance Sheet
Total Assets127.76M157.08M114.44M11.92M12.76M
Cash, Cash Equivalents and Short-Term Investments25.35M52.34M16.40M25.19M31.08M
Total Debt11.02M7.30M3.77M3.51M2.93M
Total Liabilities41.60M59.36M58.02M6.61M7.44M
Stockholders Equity86.15M97.72M56.42M40.09M40.32M
Cash Flow
Free Cash Flow-17.07M10.85M-14.32M275.61K2.02M
Operating Cash Flow-15.43M14.10M-13.54M569.39K2.39M
Investing Cash Flow-1.64M-3.25M-112.16K-2.25M14.87M
Financing Cash Flow90.0025.18M4.79M-8.07M-16.55M

SU Group Holdings Ltd Technical Analysis

Technical Analysis Sentiment
Negative
Last Price6.44
Price Trends
50DMA
5.33
Negative
100DMA
5.71
Negative
200DMA
6.32
Negative
Market Momentum
MACD
-0.10
Negative
RSI
44.17
Neutral
STOCH
38.35
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SUGP, the sentiment is Negative. The current price of 6.44 is above the 20-day moving average (MA) of 5.02, above the 50-day MA of 5.33, and above the 200-day MA of 6.32, indicating a bearish trend. The MACD of -0.10 indicates Negative momentum. The RSI at 44.17 is Neutral, neither overbought nor oversold. The STOCH value of 38.35 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SUGP.

SU Group Holdings Ltd Risk Analysis

SU Group Holdings Ltd disclosed 71 risk factors in its most recent earnings report. SU Group Holdings Ltd reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 2 New Risks
1.
As an exempted company incorporated in the Cayman Islands, we are permitted to adopt certain home country practices for corporate governance matters that differ significantly from the Nasdaq Stock Market corporate governance listing standards; these practices may afford less protection to shareholders than they would enjoy if we complied fully with the corporate governance listing standards. Q3, 2024
2.
We have adopted an equity incentive plan and have granted share-based awards under our equity incentive plan, which will result in increased share-based compensation expenses. Q3, 2024

SU Group Holdings Ltd Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
63
Neutral
$10.79B15.437.44%2.01%2.89%-14.66%
54
Neutral
$16.04M-1.3026.86%-23.22%
54
Neutral
$10.88M-1.55-37.45%-14.21%-20.44%
46
Neutral
$7.25M-0.97-4.31%
44
Neutral
$6.14M-0.52-65.36%-1.19%86.72%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SUGP
SU Group Holdings Ltd
4.95
-2.11
-29.89%
UUU
Universal Security Instruments
5.90
4.46
309.72%
BKYI
BIO-key International
0.57
-0.16
-22.15%
IVDA
Iveda Solutions
0.26
-2.30
-90.00%
VRME
VerifyMe
0.83
0.21
34.14%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 24, 2026