Positive Year-Over-Year Sales Comp
Achieved the first positive year-over-year sales comp in nearly four years, with first quarter sales up 2% compared to last year.
Firearms Market Share Gain
Firearm unit sales increased nearly 7% over last year, significantly outpacing the adjusted NICS data which declined 5.4%, suggesting market share capture.
E-commerce Growth
E-commerce business posted a positive comp, up 8% over last year, fueled by a new digital-first marketing strategy and improved omnichannel customer experience.
Fishing Category Success
Fishing sales were up 11%, with a two-year comp stack growth of 12.3%, validating the new merchandising strategy.
SG&A Leverage Improvement
SG&A expenses improved as a percentage of net sales, dropping from 38.6% to 38.2%, reflecting continued focus on expense discipline.