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Upsales Technology AB (SE:UPSALE)
:UPSALE
Sweden Market
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Upsales Technology AB (UPSALE) AI Stock Analysis

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SE:UPSALE

Upsales Technology AB

(UPSALE)

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Neutral 66 (OpenAI - 5.2)
Rating:66Neutral
Price Target:
kr27.00
▼(-19.16% Downside)
Action:Downgraded
Date:05/30/26
The score is primarily supported by strong financial performance (profitable model and solid free cash flow) and a favorable valuation profile (moderate P/E with high dividend yield). This is offset by weak technical positioning, with the stock trading below key moving averages and subdued momentum indicators.
Positive Factors
Profitability and margins
Sustained mid-to-high operating and net margins for a software business indicate durable unit economics and operating leverage. These margins support reinvestment, dividend capacity and resilience to revenue swings, improving long-term free cash flow potential and strategic flexibility.
Negative Factors
Uneven revenue trajectory
Inconsistent top-line growth undermines predictability of earnings and investment planning. Cyclical or lumpy revenue makes sustaining R&D and sales investments harder, raises execution risk for expansion, and can pressure margins and cash flow during weaker periods.
Read all positive and negative factors
Positive Factors
Negative Factors
Profitability and margins
Sustained mid-to-high operating and net margins for a software business indicate durable unit economics and operating leverage. These margins support reinvestment, dividend capacity and resilience to revenue swings, improving long-term free cash flow potential and strategic flexibility.
Read all positive factors

Upsales Technology AB (UPSALE) vs. iShares MSCI Sweden ETF (EWD)

Upsales Technology AB Business Overview & Revenue Model

Company Description
Upsales Technology AB (publ) operates as a software-as-a-service company that develops and sells web-based business systems with a focus on sales, marketing, and analytics in Sweden and internationally. It offers Upsales platform, which provides d...
How the Company Makes Money
Upsales primarily makes money by selling subscriptions to its cloud software (SaaS). Customers typically pay recurring fees to access the Upsales platform, with pricing commonly tied to factors such as number of users/seats, selected modules/featu...

Upsales Technology AB Financial Statement Overview

Summary
Strong profitability and cash generation (solid EBIT/EBITDA/net margins and consistently positive free cash flow with good cash conversion). The score is tempered by uneven revenue trajectory across years, notable gross margin volatility, and a shrinking equity base (with modest debt reintroduced).
Income Statement
82
Very Positive
Balance Sheet
67
Positive
Cash Flow
74
Positive
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue156.70M152.03M144.77M152.14M129.58M93.14M
Gross Profit45.05M28.18M88.52M94.77M84.06M51.56M
EBITDA39.62M38.56M32.35M43.21M35.71M19.83M
Net Income22.32M22.45M18.48M27.55M22.50M9.72M
Balance Sheet
Total Assets110.52M109.96M103.35M115.91M124.50M115.79M
Cash, Cash Equivalents and Short-Term Investments42.82M36.97M47.44M52.61M64.44M66.36M
Total Debt2.64M5.56M0.000.000.000.00
Total Liabilities89.24M91.63M81.43M85.64M87.82M77.12M
Stockholders Equity21.28M18.33M21.91M30.27M36.67M38.68M
Cash Flow
Free Cash Flow35.28M32.64M21.30M29.42M22.94M29.06M
Operating Cash Flow39.74M35.21M30.73M32.36M33.69M40.37M
Investing Cash Flow-17.41M-19.26M-9.06M-10.24M-11.12M-11.22M
Financing Cash Flow-26.43M-26.34M-26.84M-33.95M-24.45M1.81M

Upsales Technology AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
83
Outperform
kr488.61M15.723.48%4.84%5.70%
66
Neutral
kr415.91M18.634.69%9.15%37.55%
65
Neutral
kr215.22M4,891.413.25%-27.56%-99.50%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:UPSALE
Upsales Technology AB
24.70
-3.42
-12.17%
TFSVF
24SevenOffice
0.99
-0.79
-44.49%
DE:5TW
Litium AB
1.11
0.20
22.64%
DE:LTX
Lime Technologies AB
19.90
-16.86
-45.86%
SE:GENI
Generic Sweden AB
39.75
-15.70
-28.31%
SE:CDMIL
Codemill AB
15.80
-1.70
-9.71%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: May 30, 2026