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Upsales Technology AB
(UPSALE)
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Rating:66Neutral
Price Target:
kr29.00
▼(-13.17% Downside)
Action:Downgraded
Date:05/30/26
The score is primarily supported by strong financial performance (profitable model and solid free cash flow) and a favorable valuation profile (moderate P/E with high dividend yield). This is offset by weak technical positioning, with the stock trading below key moving averages and subdued momentum indicators.
Positive Factors
Cash generation / FCF conversion
Consistent positive operating and free cash flow, with TTM FCF growth and FCF-to-net-income ~0.68–0.93, provides a durable funding source for reinvestment, product development and dividend capacity. Reliable cash conversion supports resilience through cycles and funds organic growth without relying on equity issuance.
Negative Factors
Uneven revenue trajectory
An uneven multi-year revenue path, including a decline in 2024, weakens top-line predictability and complicates capacity planning and long-term investment decisions. Reliance on short-period spikes increases sensitivity to churn and new sales timing, raising execution risk for sustaining growth.
Read all positive and negative factors
Positive Factors
Negative Factors
Cash generation / FCF conversion
Consistent positive operating and free cash flow, with TTM FCF growth and FCF-to-net-income ~0.68–0.93, provides a durable funding source for reinvestment, product development and dividend capacity. Reliable cash conversion supports resilience through cycles and funds organic growth without relying on equity issuance.
Read all positive factors
Upsales Technology AB (UPSALE) vs. iShares MSCI Sweden ETF (EWD)
Market Cap
kr458.00M
Dividend Yield4.69%
Average Volume (3M)15.77K
Price to Earnings (P/E)20.5
Beta (1Y)0.37
Revenue Growth9.15%
EPS Growth37.55%
CountrySE
Employees75
SectorGeneral
Sector StrengthN/A
IndustrySoftware - Application
Share Statistics
EPS (TTM)1.33
Shares Outstanding16,838,375
10 Day Avg. Volume10,817
30 Day Avg. Volume15,768
Financial Highlights & Ratios
PEG Ratio1.20
Price to Book (P/B)30.68
Price to Sales (P/S)3.70
P/FCF Ratio17.23
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)1.52
Revenue Forecast (FY)kr167.90M
Upsales Technology AB Business Overview & Revenue Model
Company Description
Upsales Technology AB (publ), founded in 2003 and based in Stockholm, Sweden, is a software-as-a-service (SaaS) provider. The company specializes in developing and distributing web-based business solutions with a core emphasis on enhancing sales, ...
How the Company Makes Money
Upsales primarily makes money by selling subscriptions to its cloud software (SaaS). Customers typically pay recurring fees to access the Upsales platform, with pricing commonly tied to factors such as number of users/seats, selected modules/featu...
Upsales Technology AB Financial Statement Overview
Summary
Income Statement
82
Very Positive
Balance Sheet
67
Positive
Cash Flow
74
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 156.70M | 152.03M | 144.77M | 152.14M | 129.58M | 93.14M |
| Gross Profit | 45.05M | 28.18M | 88.52M | 94.77M | 84.06M | 51.56M |
| EBITDA | 39.62M | 38.56M | 32.35M | 43.21M | 35.71M | 19.83M |
| Net Income | 22.32M | 22.45M | 18.48M | 27.55M | 22.50M | 9.72M |
Balance Sheet | ||||||
| Total Assets | 110.52M | 109.96M | 103.35M | 115.91M | 124.50M | 115.79M |
| Cash, Cash Equivalents and Short-Term Investments | 42.82M | 36.97M | 47.44M | 52.61M | 64.44M | 66.36M |
| Total Debt | 2.64M | 5.56M | 0.00 | 0.00 | 0.00 | 0.00 |
| Total Liabilities | 89.24M | 91.63M | 81.43M | 85.64M | 87.82M | 77.12M |
| Stockholders Equity | 21.28M | 18.33M | 21.91M | 30.27M | 36.67M | 38.68M |
Cash Flow | ||||||
| Free Cash Flow | 35.28M | 32.64M | 21.30M | 29.42M | 22.94M | 29.06M |
| Operating Cash Flow | 39.74M | 35.21M | 30.73M | 32.36M | 33.69M | 40.37M |
| Investing Cash Flow | -17.41M | -19.26M | -9.06M | -10.24M | -11.12M | -11.22M |
| Financing Cash Flow | -26.43M | -26.34M | -26.84M | -33.95M | -24.45M | 1.81M |
Upsales Technology AB Peers Comparison
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Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.