Upsales Technology AB (SE:UPSALE)
:UPSALE
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Upsales Technology AB
(UPSALE)
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Rating:74Outperform
Price Target:
kr31.00
▼(-7.19% Downside)
Action:ReiteratedDate:04/25/26
The score is primarily supported by strong profitability and consistently positive free cash flow, offset by uneven multi-year growth, gross margin swings, and a shrinking equity base. Technically, momentum is strong but overbought signals and the price still being below the 200-day average temper the outlook. Valuation is mixed: a very high dividend yield helps, while a relatively high P/E constrains the score.
Positive Factors
Strong Profitability
Sustained high operating and EBITDA margins for a SaaS business indicate durable unit economics and pricing power. This margin base supports reinvestment in product and sales, funds operating needs from core profits, and reduces reliance on financing to sustain growth over the medium term.
Negative Factors
Uneven Revenue Growth
Irregular top-line performance undermines predictability of recurring revenue streams central to SaaS valuation. A decline in 2024 after a strong year complicates long-term capacity planning, weakens visibility for customer expansion, and raises execution risk for sustaining growth over the next 2–6 months.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong Profitability
Sustained high operating and EBITDA margins for a SaaS business indicate durable unit economics and pricing power. This margin base supports reinvestment in product and sales, funds operating needs from core profits, and reduces reliance on financing to sustain growth over the medium term.
Read all positive factors
Upsales Technology AB (UPSALE) vs. iShares MSCI Sweden ETF (EWD)
Market Cap
kr473.16M
Dividend Yield4.69%
Average Volume (3M)15.77K
Price to Earnings (P/E)29.6
Beta (1Y)0.35
Revenue Growth9.15%
EPS Growth37.55%
CountrySE
Employees75
SectorTechnology
Sector Strength88
IndustrySoftware - Application
Share Statistics
EPS (TTM)0.18
Shares Outstanding16,838,375
10 Day Avg. Volume10,817
30 Day Avg. Volume15,768
Financial Highlights & Ratios
PEG Ratio1.20
Price to Book (P/B)30.68
Price to Sales (P/S)3.70
P/FCF Ratio17.23
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)1.57
Revenue Forecast (FY)kr166.60M
Upsales Technology AB Business Overview & Revenue Model
Company Description
Upsales Technology AB (publ) operates as a software-as-a-service company that develops and sells web-based business systems with a focus on sales, marketing, and analytics in Sweden and internationally. It offers Upsales platform, which provides d...
How the Company Makes Money
Upsales primarily makes money by selling subscriptions to its cloud software (SaaS). Customers typically pay recurring fees to access the Upsales platform, with pricing commonly tied to factors such as number of users/seats, selected modules/featu...
Upsales Technology AB Financial Statement Overview
Summary
Income Statement
82
Very Positive
Balance Sheet
67
Positive
Cash Flow
74
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 156.70M | 152.03M | 144.77M | 152.14M | 129.58M | 93.14M |
| Gross Profit | 45.05M | 28.18M | 88.52M | 94.77M | 84.06M | 51.56M |
| EBITDA | 39.62M | 38.56M | 32.35M | 43.21M | 35.71M | 19.83M |
| Net Income | 22.32M | 22.45M | 18.48M | 27.55M | 22.50M | 9.72M |
Balance Sheet | ||||||
| Total Assets | 110.52M | 109.96M | 103.35M | 115.91M | 124.50M | 115.79M |
| Cash, Cash Equivalents and Short-Term Investments | 42.82M | 36.97M | 47.44M | 52.61M | 64.44M | 66.36M |
| Total Debt | 2.64M | 5.56M | 0.00 | 0.00 | 0.00 | 0.00 |
| Total Liabilities | 89.24M | 91.63M | 81.43M | 85.64M | 87.82M | 77.12M |
| Stockholders Equity | 21.28M | 18.33M | 21.91M | 30.27M | 36.67M | 38.68M |
Cash Flow | ||||||
| Free Cash Flow | 35.28M | 32.64M | 21.30M | 29.42M | 22.94M | 29.06M |
| Operating Cash Flow | 39.74M | 35.21M | 30.73M | 32.36M | 33.69M | 40.37M |
| Investing Cash Flow | -17.41M | -19.26M | -9.06M | -10.24M | -11.12M | -11.22M |
| Financing Cash Flow | -26.43M | -26.34M | -26.84M | -33.95M | -24.45M | 1.81M |
Upsales Technology AB Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
75 Outperform | kr457.88M | 18.38 | ― | 3.48% | 4.11% | 13.90% | |
74 Outperform | kr473.16M | 29.61 | ― | 4.69% | 9.15% | 37.55% | |
65 Neutral | kr211.14M | 32.22 | ― | 3.25% | -27.56% | -99.50% | |
61 Neutral | $37.18B | 12.37 | -10.20% | 1.83% | 8.50% | -7.62% |
* Technology Sector Average
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Upsales Technology AB
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Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.