Synsam AB (SE:SYNSAM)
:SYNSAM
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Synsam AB
(SYNSAM)
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Rating:65Neutral
Price Target:
kr57.00
▼(-14.03% Downside)
Action:Reiterated
Date:05/10/26
The score is driven primarily by solid financial performance (steady revenue growth and strong free cash flow) but is held back by weak technicals (price below major moving averages and negative MACD). Valuation is moderate with supportive dividend yield, while leverage and margin volatility add risk.
Positive Factors
Revenue Growth
Multi-year top-line growth demonstrates durable end-market demand and improving commercial execution. Sustained revenue increases across 2021–2025 imply the company can expand market share in Nordic optical retail, supporting long-term scaling of fixed costs and investment in omnichannel capabilities.
Negative Factors
Elevated Leverage
Debt materially above equity raises refinancing and interest-rate sensitivity, constraining room to fund expansion or absorb shocks. Elevated leverage increases financial risk over months if margins or cash flow weaken, limiting strategic optionality and increasing cost of capital.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue Growth
Multi-year top-line growth demonstrates durable end-market demand and improving commercial execution. Sustained revenue increases across 2021–2025 imply the company can expand market share in Nordic optical retail, supporting long-term scaling of fixed costs and investment in omnichannel capabilities.
Read all positive factors
Synsam AB (SYNSAM) vs. iShares MSCI Sweden ETF (EWD)
Market Cap
kr8.05B
Dividend Yield2.71%
Average Volume (3M)223.29K
Price to Earnings (P/E)15.8
Beta (1Y)0.43
Revenue Growth7.67%
EPS Growth28.54%
CountrySE
Employees3,739
SectorServices
Sector StrengthN/A
IndustryMedical - Instruments & Supplies
Share Statistics
EPS (TTM)3.47
Shares Outstanding145,313,750
10 Day Avg. Volume186,482
30 Day Avg. Volume223,288
Financial Highlights & Ratios
PEG Ratio0.81
Price to Book (P/B)4.00
Price to Sales (P/S)1.38
P/FCF Ratio9.84
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)3.91
Revenue Forecast (FY)kr7.63B
Synsam AB Business Overview & Revenue Model
Company Description
Synsam AB (publ), through its subsidiaries, operates as an optical retailer in the Nordic Region. The company offers glasses, sunglasses, sports glasses, and contact lenses, as well as glasses and contact lens subscriptions, and eye examination se...
How the Company Makes Money
Synsam makes money mainly by selling optical products and related services to consumers. Key revenue streams include: (1) Prescription eyewear and frames: revenue from selling frames and prescription lenses, typically bundled as complete pairs of ...
Synsam AB Financial Statement Overview
Summary
Income Statement
78
Positive
Balance Sheet
64
Positive
Cash Flow
82
Very Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 7.13B | 7.07B | 6.43B | 5.91B | 5.35B | 4.73B |
| Gross Profit | 2.93B | 727.00M | 4.84B | 4.46B | 4.07B | 3.64B |
| EBITDA | 1.76B | 1.55B | 1.48B | 1.35B | 1.22B | 1.19B |
| Net Income | 498.00M | 454.00M | 366.00M | 311.00M | 328.00M | 51.00M |
Balance Sheet | ||||||
| Total Assets | 8.44B | 7.95B | 8.24B | 8.04B | 8.02B | 7.60B |
| Cash, Cash Equivalents and Short-Term Investments | 736.00M | 600.00M | 420.00M | 582.00M | 444.00M | 755.00M |
| Total Debt | 3.63B | 3.96B | 3.42B | 3.25B | 3.40B | 3.13B |
| Total Liabilities | 5.83B | 5.51B | 5.69B | 5.52B | 5.43B | 5.12B |
| Stockholders Equity | 2.61B | 2.44B | 2.56B | 2.52B | 2.58B | 2.48B |
Cash Flow | ||||||
| Free Cash Flow | 1.05B | 991.00M | 556.00M | 903.00M | 308.00M | 708.00M |
| Operating Cash Flow | 1.33B | 1.27B | 933.00M | 1.15B | 690.00M | 980.00M |
| Investing Cash Flow | -305.00M | -318.00M | -398.00M | -270.00M | -385.00M | -283.00M |
| Financing Cash Flow | -856.00M | -759.00M | -672.00M | -712.00M | -631.00M | -780.00M |
Synsam AB Technical Analysis
Neutral
66.30
Price Trends
58.58
Negative
61.21
Negative
60.39
Negative
Market Momentum
-0.71
Negative
48.34
Neutral
40.65
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:SYNSAM, the sentiment is Neutral. The current price of 66.3 is above the 20-day moving average (MA) of 53.96, above the 50-day MA of 58.58, and above the 200-day MA of 60.39, indicating a neutral trend. The MACD of -0.71 indicates Negative momentum. The RSI at 48.34 is Neutral, neither overbought nor oversold. The STOCH value of 40.65 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for SE:SYNSAM.
Synsam AB Peers Comparison
UnderperformOutperform
Sector (55)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
73 Outperform | kr2.04B | 13.94 | ― | 1.24% | 12.12% | 103.57% | |
65 Neutral | kr8.05B | 15.83 | ― | 2.71% | 7.67% | 28.54% | |
62 Neutral | kr1.03B | 15.42 | ― | 7.11% | -11.94% | -43.97% | |
61 Neutral | kr15.89B | 1,410.58 | -1.61% | ― | 70.95% | ― | |
57 Neutral | kr4.50B | 41.20 | ― | ― | 4.61% | ― | |
55 Neutral | $13.29B | 17.42 | 10.03% | 0.93% | 7.13% | -12.93% | |
51 Neutral | kr1.79B | -6.68 | ― | ― | 4.23% | -1919.42% |
* Services Sector Average
SE:SYNSAM
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Synsam AB Corporate Events
Synsam lifts Q1 profits and cash flow as Haaland partnership boosts European push
May 8, 2026
Synsam AB, a Nordic eyewear and optical retailer, derives a significant share of its revenue from spectacles subscriptions and other high-margin vision products, which support strong profitability. The company is also building its brand through co...
Synsam AGM Confirms Dividend, Capital Flexibility and New Incentive Plan
Apr 22, 2026
Synsam’s Annual General Meeting in Stockholm approved the 2025 accounts and confirmed a dividend of SEK 1.80 per share, with the remaining profits carried forward. Shareholders also granted discharge from liability to the board and CEO, re-e...
Synsam Publishes 2025 Annual Report as Nordic Optical Group Expands Digital Focus
Mar 26, 2026
Synsam Group, the Nordic optical retail specialist, has built its position through a differentiated and affordable subscription model, extensive brick-and-mortar presence, and a focus on digitalization and ESG-driven innovation in customer experie...
Synsam convenes 2026 AGM to vote on board, capital mandates and new incentive plan
Mar 18, 2026
Synsam AB has called its shareholders to an annual general meeting on 22 April 2026 at the company’s headquarters in Stockholm, setting the formal process for confirming its 2025 accounts and governance. The agenda includes adopting the inco...
Synsam Increases Treasury Shareholding Through Continued Buybacks
Mar 2, 2026
Synsam AB continued its share buyback programme between 23 and 27 February 2026, repurchasing its own shares on Nasdaq Stockholm through DNB Carnegie Investment Bank as executing broker. Following these transactions, the company holds 5,902,000 tr...
Synsam Increases Treasury Share Holding Through Ongoing Buybacks
Feb 23, 2026
Synsam AB has continued its share buyback programme, repurchasing its own shares on Nasdaq Stockholm between 16 and 20 February 2026 through DNB Carnegie Investment Bank acting as its agent. Following these transactions, the company holds 5,821,35...
Synsam Delivers Record 2025 Earnings on Strong Nordic Growth and Subscription Expansion
Feb 20, 2026
Synsam Group reported a strong fourth quarter and record earnings for 2025, with net sales rising nearly 10 percent for both the quarter and full year, driven by 11.4 percent organic growth and expanding subscription and cash businesses. Profitabi...
Synsam Steps Up Share Buy-Backs to Fine-Tune Capital Structure
Feb 16, 2026
Synsam AB, the Nordic optical retail group listed on Nasdaq Stockholm, has been expanding its presence with more than 600 stores and about 4,000 employees, generating rolling twelve-month sales of roughly SEK 6.9 billion to September 2025. Its str...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.