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Synsam AB (SE:SYNSAM)
:SYNSAM
Sweden Market
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Synsam AB (SYNSAM) AI Stock Analysis

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SE:SYNSAM

Synsam AB

(SYNSAM)

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Neutral 69 (OpenAI - 5.2)
Rating:69Neutral
Price Target:
kr62.00
▼(-6.49% Downside)
Action:DowngradedDate:02/21/26
The score is primarily supported by improving financial performance and strong, recurring free cash flow. It is tempered by balance-sheet leverage (and rising debt) plus mixed technical momentum signals, while valuation appears fair with a moderate dividend yield.
Positive Factors
Consistent free cash flow generation
Consistent, material free cash flow (notably 991M in 2025) provides durable internal funding for capex, store upgrades, subscriptions, and dividends. Reliable FCF supports strategic flexibility to invest in omni‑channel growth or pay down debt over the next 2–6 months.
Negative Factors
Meaningful leverage and rising debt
Elevated and rising leverage limits financial flexibility and increases sensitivity to margin or sales swings. With nearly 4.0B total debt, interest and refinancing risk could constrain strategic investments or dividend policy and slow deleveraging if cash flow weakens.
Read all positive and negative factors
Positive Factors
Negative Factors
Consistent free cash flow generation
Consistent, material free cash flow (notably 991M in 2025) provides durable internal funding for capex, store upgrades, subscriptions, and dividends. Reliable FCF supports strategic flexibility to invest in omni‑channel growth or pay down debt over the next 2–6 months.
Read all positive factors

Synsam AB (SYNSAM) vs. iShares MSCI Sweden ETF (EWD)

Synsam AB Business Overview & Revenue Model

Company Description
Synsam AB (publ), through its subsidiaries, operates as an optical retailer in the Nordic Region. The company offers glasses, sunglasses, sports glasses, and contact lenses, as well as glasses and contact lens subscriptions, and eye examination se...
How the Company Makes Money
Synsam makes money mainly by selling optical products and related services to consumers. Key revenue streams include: (1) Prescription eyewear and frames: revenue from selling frames and prescription lenses, typically bundled as complete pairs of ...

Synsam AB Financial Statement Overview

Summary
Solid overall fundamentals driven by steady revenue growth (2020–2025) and meaningfully improved profitability, supported by consistently positive free cash flow (notably strong in 2025). Offsetting factors are meaningful leverage with rising debt in 2025 and some uncertainty/inconsistency in margin signals across years.
Income Statement
78
Positive
Balance Sheet
62
Positive
Cash Flow
80
Positive
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue7.07B6.43B5.91B5.35B4.73B
Gross Profit727.00M4.84B4.46B4.07B3.64B
EBITDA1.55B1.48B1.35B1.22B1.19B
Net Income454.00M366.00M311.00M328.00M51.00M
Balance Sheet
Total Assets7.95B8.24B8.04B8.02B7.60B
Cash, Cash Equivalents and Short-Term Investments600.00M420.00M582.00M444.00M755.00M
Total Debt3.96B3.42B3.25B3.40B3.13B
Total Liabilities5.51B5.69B5.52B5.43B5.12B
Stockholders Equity2.44B2.56B2.52B2.58B2.48B
Cash Flow
Free Cash Flow991.00M556.00M903.00M308.00M708.00M
Operating Cash Flow1.27B933.00M1.15B690.00M980.00M
Investing Cash Flow-318.00M-398.00M-270.00M-385.00M-283.00M
Financing Cash Flow-759.00M-672.00M-712.00M-631.00M-780.00M

Synsam AB Technical Analysis

Technical Analysis Sentiment
Negative
Last Price66.30
Price Trends
50DMA
65.83
Negative
100DMA
65.88
Negative
200DMA
61.87
Positive
Market Momentum
MACD
-0.49
Positive
RSI
41.84
Neutral
STOCH
12.59
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:SYNSAM, the sentiment is Negative. The current price of 66.3 is below the 20-day moving average (MA) of 66.37, above the 50-day MA of 65.83, and above the 200-day MA of 61.87, indicating a neutral trend. The MACD of -0.49 indicates Positive momentum. The RSI at 41.84 is Neutral, neither overbought nor oversold. The STOCH value of 12.59 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:SYNSAM.

Synsam AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
kr2.27B12.121.24%12.12%103.57%
69
Neutral
kr8.37B21.472.71%9.79%26.88%
62
Neutral
kr1.11B40.377.11%-11.94%-43.97%
61
Neutral
kr15.37B19.84-1.61%70.95%
57
Neutral
kr4.13B-60.544.61%
55
Neutral
$13.29B17.4210.03%0.93%7.13%-12.93%
46
Neutral
kr1.76B-14.3210.55%-3155.52%
* Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:SYNSAM
Synsam AB
56.60
8.59
17.89%
SE:MTG.B
Modern Times Group AB
125.90
13.90
12.41%
SE:BHG
BHG Group AB
23.02
-0.86
-3.60%
SE:FG
Fasadgruppen Group AB
20.15
2.53
14.37%
SE:EWRK
Ework Group AB
64.00
-68.20
-51.59%
SE:BYGGP
ByggPartner Gruppen AB
50.00
32.29
182.34%

Synsam AB Corporate Events

Synsam AGM Confirms Dividend, Capital Flexibility and New Incentive Plan
Apr 22, 2026
Synsam’s Annual General Meeting in Stockholm approved the 2025 accounts and confirmed a dividend of SEK 1.80 per share, with the remaining profits carried forward. Shareholders also granted discharge from liability to the board and CEO, re-e...
Synsam Publishes 2025 Annual Report as Nordic Optical Group Expands Digital Focus
Mar 26, 2026
Synsam Group, the Nordic optical retail specialist, has built its position through a differentiated and affordable subscription model, extensive brick-and-mortar presence, and a focus on digitalization and ESG-driven innovation in customer experie...
Synsam convenes 2026 AGM to vote on board, capital mandates and new incentive plan
Mar 18, 2026
Synsam AB has called its shareholders to an annual general meeting on 22 April 2026 at the company’s headquarters in Stockholm, setting the formal process for confirming its 2025 accounts and governance. The agenda includes adopting the inco...
Synsam Increases Treasury Shareholding Through Continued Buybacks
Mar 2, 2026
Synsam AB continued its share buyback programme between 23 and 27 February 2026, repurchasing its own shares on Nasdaq Stockholm through DNB Carnegie Investment Bank as executing broker. Following these transactions, the company holds 5,902,000 tr...
Synsam Increases Treasury Share Holding Through Ongoing Buybacks
Feb 23, 2026
Synsam AB has continued its share buyback programme, repurchasing its own shares on Nasdaq Stockholm between 16 and 20 February 2026 through DNB Carnegie Investment Bank acting as its agent. Following these transactions, the company holds 5,821,35...
Synsam Delivers Record 2025 Earnings on Strong Nordic Growth and Subscription Expansion
Feb 20, 2026
Synsam Group reported a strong fourth quarter and record earnings for 2025, with net sales rising nearly 10 percent for both the quarter and full year, driven by 11.4 percent organic growth and expanding subscription and cash businesses. Profitabi...
Synsam Steps Up Share Buy-Backs to Fine-Tune Capital Structure
Feb 16, 2026
Synsam AB, the Nordic optical retail group listed on Nasdaq Stockholm, has been expanding its presence with more than 600 stores and about 4,000 employees, generating rolling twelve-month sales of roughly SEK 6.9 billion to September 2025. Its str...
Synsam Tightens Capital Structure With Continued Share Buy-Backs
Feb 9, 2026
Synsam AB, a major Nordic optical retailer listed on Nasdaq Stockholm, continues to position itself as an innovative player through subscription services and digitalization in the eye care and eyewear market. With thousands of employees and hundre...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 21, 2026