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Synsam AB (SE:SYNSAM)
:SYNSAM
Sweden Market

Synsam AB (SYNSAM) AI Stock Analysis

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SE:SYNSAM

Synsam AB

(SYNSAM)

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Neutral 69 (OpenAI - 5.2)
Rating:69Neutral
Price Target:
kr75.00
▲(13.12% Upside)
Action:DowngradedDate:02/21/26
The score is primarily supported by improving financial performance and strong, recurring free cash flow. It is tempered by balance-sheet leverage (and rising debt) plus mixed technical momentum signals, while valuation appears fair with a moderate dividend yield.
Positive Factors
Steady revenue growth
Multi-year top-line growth (2020–2025) shows expanding customer penetration and execution across stores and digital channels. Persistent revenue gains support scale advantages in purchasing, distribution and marketing, helping sustain margins and fund reinvestment over the medium term.
Negative Factors
Meaningful leverage and rising debt
Elevated and rising leverage constrains financial flexibility and increases interest exposure, limiting capacity for strategic investments or cushioning downturns. Continued debt build elevates refinancing and covenant risks and reduces the firm's ability to deploy FCF to growth rather than servicing debt.
Read all positive and negative factors
Positive Factors
Negative Factors
Steady revenue growth
Multi-year top-line growth (2020–2025) shows expanding customer penetration and execution across stores and digital channels. Persistent revenue gains support scale advantages in purchasing, distribution and marketing, helping sustain margins and fund reinvestment over the medium term.
Read all positive factors

Synsam AB (SYNSAM) vs. iShares MSCI Sweden ETF (EWD)

Synsam AB Business Overview & Revenue Model

Company Description
Synsam AB (publ), through its subsidiaries, operates as an optical retailer in the Nordic Region. The company offers glasses, sunglasses, sports glasses, and contact lenses, as well as glasses and contact lens subscriptions, and eye examination se...
How the Company Makes Money
Synsam AB generates revenue through multiple streams primarily focused on the sale of eyewear products and vision care services. Key revenue sources include the retail sale of prescription glasses, contact lenses, and sunglasses, which are often s...

Synsam AB Financial Statement Overview

Summary
Solid overall fundamentals driven by steady revenue growth (2020–2025) and meaningfully improved profitability, supported by consistently positive free cash flow (notably strong in 2025). Offsetting factors are meaningful leverage with rising debt in 2025 and some uncertainty/inconsistency in margin signals across years.
Income Statement
78
Positive
Balance Sheet
62
Positive
Cash Flow
80
Positive
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue7.07B6.43B5.91B5.35B4.73B
Gross Profit727.00M4.84B4.46B4.07B3.64B
EBITDA1.55B1.48B1.35B1.22B1.19B
Net Income454.00M366.00M311.00M328.00M51.00M
Balance Sheet
Total Assets7.95B8.24B8.04B8.02B7.60B
Cash, Cash Equivalents and Short-Term Investments600.00M420.00M582.00M444.00M755.00M
Total Debt3.96B3.42B3.25B3.40B3.13B
Total Liabilities5.51B5.69B5.52B5.43B5.12B
Stockholders Equity2.44B2.56B2.52B2.58B2.48B
Cash Flow
Free Cash Flow991.00M556.00M903.00M308.00M708.00M
Operating Cash Flow1.27B933.00M1.15B690.00M980.00M
Investing Cash Flow-318.00M-398.00M-270.00M-385.00M-283.00M
Financing Cash Flow-759.00M-672.00M-712.00M-631.00M-780.00M

Synsam AB Technical Analysis

Technical Analysis Sentiment
Positive
Last Price66.30
Price Trends
50DMA
65.94
Positive
100DMA
65.63
Positive
200DMA
61.46
Positive
Market Momentum
MACD
0.75
Negative
RSI
60.46
Neutral
STOCH
66.12
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:SYNSAM, the sentiment is Positive. The current price of 66.3 is below the 20-day moving average (MA) of 66.76, above the 50-day MA of 65.94, and above the 200-day MA of 61.46, indicating a bullish trend. The MACD of 0.75 indicates Negative momentum. The RSI at 60.46 is Neutral, neither overbought nor oversold. The STOCH value of 66.12 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:SYNSAM.

Synsam AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
72
Outperform
kr1.90B14.951.24%4.25%127.31%
69
Neutral
kr10.26B21.472.71%10.01%18.11%
56
Neutral
kr11.53B-216.77-1.61%72.20%-166.05%
55
Neutral
$13.29B17.4210.03%0.93%7.13%-12.93%
54
Neutral
kr1.18B40.007.11%-12.29%-18.24%
53
Neutral
kr4.06B39.475.27%15.33%
46
Neutral
kr1.75B-14.328.40%-101.19%
* Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:SYNSAM
Synsam AB
69.40
28.49
69.64%
SE:MTG.B
Modern Times Group AB
94.50
-14.20
-13.06%
SE:BHG
BHG Group AB
22.64
2.24
10.98%
SE:FG
Fasadgruppen Group AB
20.05
4.74
30.93%
SE:EWRK
Ework Group AB
68.20
-55.19
-44.73%
SE:BYGGP
ByggPartner Gruppen AB
42.00
24.66
142.21%

Synsam AB Corporate Events

Synsam Delivers Record 2025 Earnings on Strong Nordic Growth and Subscription Expansion
Feb 20, 2026
Synsam Group reported a strong fourth quarter and record earnings for 2025, with net sales rising nearly 10 percent for both the quarter and full year, driven by 11.4 percent organic growth and expanding subscription and cash businesses. Profitabi...
Synsam Steps Up Share Buy-Backs to Fine-Tune Capital Structure
Feb 16, 2026
Synsam AB, the Nordic optical retail group listed on Nasdaq Stockholm, has been expanding its presence with more than 600 stores and about 4,000 employees, generating rolling twelve-month sales of roughly SEK 6.9 billion to September 2025. Its str...
Synsam Tightens Capital Structure With Continued Share Buy-Backs
Feb 9, 2026
Synsam AB, a major Nordic optical retailer listed on Nasdaq Stockholm, continues to position itself as an innovative player through subscription services and digitalization in the eye care and eyewear market. With thousands of employees and hundre...
Synsam Steps Up Capital Structure Adjustments With New Share Buy-Backs
Feb 2, 2026
Synsam AB has continued to execute its previously announced share buy-back programme, repurchasing 125,000 shares on Nasdaq Stockholm between 26 and 30 January 2026 as part of a plan of up to SEK 160 million aimed at adjusting its capital structur...
Synsam Continues Share Buy-Back Programme, Lifts Treasury Shareholding
Jan 26, 2026
Synsam AB has repurchased 115,000 of its own shares on Nasdaq Stockholm between 19 and 23 January 2026 under its ongoing share buy-back programme of up to SEK 160 million, which is intended to adjust the company’s capital structure by reduci...
Synsam Continues Share Buy-Back to Adjust Capital Structure
Jan 12, 2026
Synsam AB has repurchased 70,000 of its own shares on Nasdaq Stockholm between 5 and 9 January 2026, as part of its ongoing share buy-back programme of up to SEK 160 million aimed at adjusting the company’s capital structure by reducing its ...
Synsam Continues Share Buy-Back to Adjust Capital Structure
Jan 5, 2026
Synsam AB has continued to execute its previously announced share buy-back programme, repurchasing 55,000 of its own shares on Nasdaq Stockholm between 29 December 2025 and 2 January 2026 as part of a capital structure adjustment aimed at reducing...
Synsam Increases Treasury Stock Through Late-December Share Buybacks
Dec 29, 2025
Synsam AB has continued its share buyback programme, repurchasing its own shares on Nasdaq Stockholm over 22–23 December 2025 through DNB Carnegie Investment Bank acting as its agent. Following these transactions, the company’s treasur...
Synsam Expands Treasury Stock Through Continued Share Buybacks
Dec 22, 2025
Synsam AB has continued to execute its share buyback programme, repurchasing additional shares on Nasdaq Stockholm during the period 15–19 December 2025 through DNB Carnegie Investment Bank acting on its behalf. Following these transactions,...
Synsam AB Executes Share Buy-Back to Optimize Capital Structure
Dec 15, 2025
Synsam AB has repurchased 100,000 of its own shares as part of a share buy-back program aimed at adjusting its capital structure. This initiative, which aligns with EU regulations, reflects Synsam’s strategic efforts to optimize its financia...
Synsam AB Executes Share Buy-Back to Optimize Capital Structure
Nov 24, 2025
Synsam AB has repurchased 90,000 of its own shares between November 17 and November 21, 2025, as part of a share buy-back program aimed at adjusting the company’s capital structure. This initiative, which is compliant with EU regulations, is...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 21, 2026