Rusta AB (SE:RUSTA)
:RUSTA
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Rusta AB
(RUSTA)
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Rating:72Outperform
Price Target:
kr100.00
▲(19.62% Upside)
Action:UpgradedDate:03/14/26
The score is driven by attractive valuation (low P/E) and strong technical trend/momentum (price above key moving averages with positive MACD). These positives are tempered by the main risk factor: an elevated leverage profile on the balance sheet that can amplify volatility if demand or margins weaken.
Positive Factors
Strong free cash flow generation
Sustained, sharply higher TTM free cash flow improves financial flexibility: it funds reinvestment in stores and logistics, supports debt paydown, and provides a durable buffer versus retail seasonality, enabling multi-quarter deleveraging or targeted growth without equity issuance.
Negative Factors
Elevated financial leverage (~3x equity)
Debt at roughly three times equity increases sensitivity to revenue or margin shocks. High leverage constrains strategic flexibility, raises refinancing and interest expense risks, and requires sustained strong cash generation over multiple quarters to materially reduce leverage without cutting investment.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong free cash flow generation
Sustained, sharply higher TTM free cash flow improves financial flexibility: it funds reinvestment in stores and logistics, supports debt paydown, and provides a durable buffer versus retail seasonality, enabling multi-quarter deleveraging or targeted growth without equity issuance.
Read all positive factors
Rusta AB (RUSTA) vs. iShares MSCI Sweden ETF (EWD)
Market Cap
kr14.82B
Dividend Yield1.7%
Average Volume (3M)458.32K
Price to Earnings (P/E)9.5
Beta (1Y)0.58
Revenue Growth7.53%
EPS Growth5.81%
CountrySE
Employees4,752
SectorConsumer Defensive
Sector Strength42
IndustryDepartment Stores
Share Statistics
EPS (TTM)2.16
Shares Outstanding153,528,980
10 Day Avg. Volume378,770
30 Day Avg. Volume458,316
Financial Highlights & Ratios
PEG Ratio1.56
Price to Book (P/B)6.96
Price to Sales (P/S)1.03
P/FCF Ratio16.70
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)3.59
Revenue Forecast (FY)kr12.57B
Rusta AB Business Overview & Revenue Model
Company Description
Rusta AB (publ) retails home and leisure products in Sweden, Norway, Finland, and Germany. It offers small furniture, lighting, rug and textile, kitchenware, table wear, and other decoration products; beauty, cleaning article, and disposal, as wel...
How the Company Makes Money
Rusta makes money primarily by selling consumer goods at retail prices through its physical stores and e-commerce/digital sales channels (where available). The core revenue stream is net sales from merchandise across its main product categories (e...
Rusta AB Financial Statement Overview
Summary
Income Statement
74
Positive
Balance Sheet
55
Neutral
Cash Flow
70
Positive
| Breakdown | TTM | Apr 2025 | Apr 2024 | Apr 2023 | Apr 2022 | Apr 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 12.47B | 11.83B | 11.12B | 10.20B | 9.49B | 8.63B |
| Gross Profit | 5.13B | 5.09B | 4.83B | 4.19B | 4.01B | 3.64B |
| EBITDA | 1.92B | 1.82B | 1.71B | 1.35B | 1.55B | 1.31B |
| Net Income | 541.00M | 476.00M | 408.00M | 261.00M | 615.30M | 401.20M |
Balance Sheet | ||||||
| Total Assets | 9.38B | 9.35B | 9.10B | 8.85B | 8.19B | 6.96B |
| Cash, Cash Equivalents and Short-Term Investments | 300.00M | 99.00M | 171.00M | 182.20M | 169.70M | 66.00M |
| Total Debt | 5.19B | 5.66B | 5.72B | 5.93B | 5.17B | 4.50B |
| Total Liabilities | 7.20B | 7.61B | 7.50B | 7.58B | 6.92B | 5.97B |
| Stockholders Equity | 2.18B | 1.74B | 1.59B | 1.27B | 1.26B | 988.60M |
Cash Flow | ||||||
| Free Cash Flow | 1.33B | 727.00M | 1.23B | 834.30M | 367.90M | 265.80M |
| Operating Cash Flow | 1.76B | 1.12B | 1.40B | 1.01B | 624.90M | 744.80M |
| Investing Cash Flow | -468.00M | -405.00M | -165.00M | -172.40M | 607.20M | -387.50M |
| Financing Cash Flow | -1.12B | -791.00M | -1.24B | -825.80M | -1.13B | -356.90M |
Rusta AB Technical Analysis
Positive
83.60
Price Trends
85.02
Positive
80.79
Positive
74.96
Positive
Market Momentum
2.96
Negative
64.97
Neutral
85.59
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:RUSTA, the sentiment is Positive. The current price of 83.6 is below the 20-day moving average (MA) of 89.61, below the 50-day MA of 85.02, and above the 200-day MA of 74.96, indicating a bullish trend. The MACD of 2.96 indicates Negative momentum. The RSI at 64.97 is Neutral, neither overbought nor oversold. The STOCH value of 85.59 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:RUSTA.
Rusta AB Peers Comparison
UnderperformOutperform
Sector (62)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
78 Outperform | kr24.99B | 9.43 | 42.23% | 1.88% | 9.30% | 38.37% | |
72 Outperform | kr14.82B | 9.48 | ― | 1.70% | 7.53% | 5.81% | |
62 Neutral | $20.33B | 14.63 | -3.31% | 3.23% | 1.93% | -12.26% | |
60 Neutral | kr23.96B | 23.21 | 14.62% | 3.54% | 8.93% | -12.56% | |
54 Neutral | kr22.32B | 15.04 | 5.76% | 2.20% | -1.74% | -0.59% |
* Consumer Defensive Sector Average
SE:RUSTA
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Rusta AB Corporate Events
Rusta lifts sales, margins and cash flow on resilient discount retail demand
Mar 12, 2026
Rusta AB reported strong growth for its third quarter and year-to-date period, with net sales rising 9.0% in the quarter and 6.9% for the period, driven by solid like-for-like growth and higher sales excluding currency effects. Profitability impro...
Rusta Sets March 12 Date for Q3 2025/2026 Results Presentation
Feb 26, 2026
Rusta AB will present its interim report for the third quarter of the 2025/2026 financial year, covering November to January, on Thursday, 12 March 2026, with the report set for release at 7:00 a.m. CET and a webcast presentation at 9:00 a.m. CET....
Rusta accelerates Nordic expansion with 13 new store openings in spring 2026
Feb 18, 2026
Discount retailer Rusta AB is accelerating its bricks-and-mortar expansion, leveraging a strong store pipeline to open 13 new outlets across Sweden, Norway and Finland during the first half of 2026. The push includes its first city-centre store in...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.