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Adtraction Group AB
(ADTR)
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Rating:60Neutral
Price Target:
kr40.00
▲(33.78% Upside)
Action:Reiterated
Date:07/24/26
The score is primarily supported by strong and growing cash generation and a low-risk, debt-free balance sheet. It is held back by continued losses and margin compression, while technical indicators show weak-to-neutral momentum. The high dividend yield helps, but negative earnings (negative P/E) limits valuation confidence.
Positive Factors
Strong cash generation
Consistent and growing operating and free cash flow (TTM ~77m; FCF +14.5%) provides durable internal funding for operations, dividends, or strategic investments. Strong cash conversion even with reported losses reduces refinancing risk and supports capital allocation flexibility over months.
Negative Factors
Continued net losses
Persistent TTM net losses and negative operating profit undermine sustainable returns and reduce reinvestable earnings. Over 2-6 months this constrains ability to expand initiatives, weakens ROE, and can erode shareholder equity if profitability does not recover.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong cash generation
Consistent and growing operating and free cash flow (TTM ~77m; FCF +14.5%) provides durable internal funding for operations, dividends, or strategic investments. Strong cash conversion even with reported losses reduces refinancing risk and supports capital allocation flexibility over months.
Read all positive factors
Adtraction Group AB (ADTR) vs. iShares MSCI Sweden ETF (EWD)
Market Cap
kr664.29M
Dividend Yield5.2%
Average Volume (3M)39.58K
Price to Earnings (P/E)―
Beta (1Y)-0.11
Revenue Growth7.51%
EPS Growth41.20%
CountrySE
Employees123
SectorGeneral
Sector StrengthN/A
IndustryAdvertising Agencies
Share Statistics
EPS (TTM)-0.82
Shares Outstanding16,607,143
10 Day Avg. Volume9,327
30 Day Avg. Volume39,577
Financial Highlights & Ratios
PEG Ratio-0.48
Price to Book (P/B)2.45
Price to Sales (P/S)0.43
P/FCF Ratio7.49
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)3.44
Revenue Forecast (FY)kr1.31B
Adtraction Group AB Business Overview & Revenue Model
Company Description
Based in Stockholm, Sweden, Adtraction Group AB is a European company founded in 2007 that specializes in building and operating a digital marketing platform. This innovative platform serves to bridge the gap between advertisers and a wide array o...
How the Company Makes Money
Adtraction primarily makes money through performance-based affiliate marketing economics. In its core model, advertisers pay for measurable outcomes generated via Adtraction’s publisher network—typically a commission for a validated conversion suc...
Adtraction Group AB Financial Statement Overview
Summary
Income Statement
44
Neutral
Balance Sheet
72
Positive
Cash Flow
76
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 1.27B | 1.19B | 1.20B | 1.34B | 925.66M | 698.25M |
| Gross Profit | 180.39M | 231.60M | 93.94M | 118.73M | 171.85M | 131.15M |
| EBITDA | 60.12M | 54.93M | 51.29M | 75.25M | 40.09M | 35.07M |
| Net Income | -13.05M | -19.94M | -12.96M | -1.35M | 20.02M | 19.24M |
Balance Sheet | ||||||
| Total Assets | 454.44M | 536.32M | 591.05M | 619.38M | 381.25M | 351.22M |
| Cash, Cash Equivalents and Short-Term Investments | 112.39M | 123.55M | 107.08M | 116.04M | 141.98M | 140.89M |
| Total Debt | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 25.28M |
| Total Liabilities | 272.74M | 325.22M | 312.41M | 304.25M | 225.55M | 219.39M |
| Stockholders Equity | 182.55M | 210.37M | 276.47M | 311.31M | 150.88M | 125.19M |
Cash Flow | ||||||
| Free Cash Flow | 76.99M | 68.74M | 49.56M | 65.91M | 37.96M | 46.32M |
| Operating Cash Flow | 77.06M | 68.81M | 52.22M | 66.38M | 38.20M | 46.45M |
| Investing Cash Flow | -13.57M | -14.37M | -28.54M | -176.76M | -5.45M | -29.81M |
| Financing Cash Flow | -54.03M | -33.34M | -31.89M | 85.61M | -34.02M | 71.38M |
Adtraction Group AB Peers Comparison
UnderperformOutperform
Sector (55)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
72 Outperform | kr471.47M | 20.59 | ― | 7.40% | 10.39% | 30.32% | |
60 Neutral | kr664.29M | -48.78 | ― | 6.78% | 7.51% | 41.20% | |
55 Neutral | $6.65B | 3.83 | -15.92% | 6.20% | 10.91% | 7.18% | |
55 Neutral | kr364.25M | -24.23 | -4.06% | ― | 2.62% | -235.03% | |
53 Neutral | kr605.77M | -9.42 | ― | ― | 7.99% | 33.84% | |
49 Neutral | kr173.82M | -1.35 | ― | ― | -19.34% | -1.24% | |
47 Neutral | kr66.48M | -0.48 | ― | ― | -43.50% | 96.29% |
* General Sector Average
SE:ADTR
Adtraction Group AB
40.40
8.73
27.57%
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Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.