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Comscore (SCOR)
NASDAQ:SCOR
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comScore
(NASDAQ:SCOR)
47Neutral
comScore (SCOR) vs. S&P 500 (SPY)
Market Cap
$27.07M
Dividend YieldN/A
Average Volume (3M)16.17K
Price to Earnings (P/E)―
Beta (1Y)1.09
Revenue Growth-4.12%
EPS Growth22.94%
CountryUS
Employees1,116
SectorCommunication Services
Sector Strength98
IndustryInternet Content & Information
Share Statistics
EPS (TTM)-15.34
Shares Outstanding4,913,077
10 Day Avg. Volume6,369
30 Day Avg. Volume16,174
Financial Highlights & Ratios
PEG RatioN/A
Price to Book (P/B)N/A
Price to Sales (P/S)0.10
Price to Cash Flow (P/CF)-0.90
P/FCF Ratio0.00
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
$7.13Price Target Upside26.64% Upside
Rating ConsensusHold
Number of Analyst Covering2
comScore Business Overview & Revenue Model
Company DescriptioncomScore, Inc. (SCOR) is a global media measurement and analytics company that provides marketing data and analytics to enterprises, media and advertising agencies, and publishers. The company operates primarily in the digital and television sectors, delivering insights on consumer behavior across various platforms including TV, digital, mobile, and social media. comScore's core products and services revolve around audience measurement, advertising effectiveness, and consumer behavior analytics.
How the Company Makes MoneycomScore makes money through subscriptions and services related to its media measurement and analytics offerings. The company's key revenue streams include subscription-based access to its data platforms and customized analytics services for clients. comScore partners with media companies, advertisers, and publishers to provide insights that help them understand audience demographics, engagement, and advertising effectiveness. The company's earnings are significantly influenced by its ability to maintain and expand its client base in the competitive digital analytics market, as well as by any strategic partnerships that enhance its data collection and analytical capabilities.
comScore Financial Statement Overview
Summary
comScore faces challenges with declining revenues and ongoing operational losses. Although cash flow from operations has improved, the negative equity position and continued net losses indicate financial instability. The company's ability to sustain operations and improve profitability will be critical in the coming periods.Income Statement
comScore's revenue has declined over the past three years, with a revenue growth rate of -4.12% from 2022 to 2023, and -4.13% from 2023 to 2024. The gross profit margin decreased slightly from 44.01% in 2022 to 41.38% in 2023, and then to 41.39% in 2024. Net income remains negative, resulting in a net profit margin of -16.92% in 2024. The negative EBIT and EBITDA margins indicate ongoing operational challenges.45
Neutral
Balance Sheet
The company has a negative stockholders' equity of -$8.26 million in 2024, indicating potential financial instability. The debt-to-equity ratio is not meaningful due to negative equity. Total liabilities are relatively stable, but the negative equity raises concerns about long-term solvency. The equity ratio has deteriorated significantly, highlighting potential risks.30
Negative
Cash Flow
Free cash flow increased significantly from $5.14 million in 2023 to $17.29 million in 2024, a growth rate of 236.61%. The operating cash flow to net income ratio improved, indicating better cash generation relative to reported losses. However, the reliance on financing activities may not be sustainable long-term.60
Neutral
| Breakdown | ||||
| Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 |
|---|---|---|---|---|
| Income Statement | Total Revenue | |||
| 356.05M | 371.34M | 376.42M | 367.01M | 356.04M | Gross Profit |
| 147.34M | 165.76M | 171.13M | 163.97M | 175.32M | EBIT |
| -59.51M | -73.60M | -12.82M | -34.64M | -14.67M | EBITDA |
| -32.30M | -45.94M | -7.51M | 12.27M | 44.07M | Net Income Common Stockholders |
| -60.25M | -79.36M | -82.07M | -62.66M | -47.92M |
| Balance Sheet | Cash, Cash Equivalents and Short-Term Investments | |||
| 29.94M | 22.75M | 20.04M | 21.85M | 31.13M | Total Assets |
| 430.25M | 491.30M | 580.59M | 663.47M | 677.97M | Total Debt |
| 23.40M | 46.98M | 53.23M | 59.59M | 248.69M | Net Debt |
| -6.53M | 24.23M | 33.18M | 37.74M | 217.56M | Total Liabilities |
| 438.51M | 247.31M | 248.54M | 440.30M | 448.98M | Stockholders Equity |
| -8.26M | 243.99M | 332.05M | 223.18M | 228.99M |
| Cash Flow | Free Cash Flow | |||
| 17.29M | 5.14M | 17.11M | -5.69M | -14.84M | Operating Cash Flow |
| 18.10M | 28.93M | 34.94M | 9.86M | 717.00K | Investing Cash Flow |
| -24.06M | -23.79M | -17.82M | -14.65M | -15.55M | Financing Cash Flow |
| 17.62M | -3.39M | -18.13M | -22.45M | -2.10M |
comScore Technical Analysis
Negative
5.63
Price Trends
6.58
Negative
6.77
Negative
7.77
Negative
Market Momentum
0.11
Negative
53.86
Neutral
42.24
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SCOR, the sentiment is Negative. The current price of 5.63 is below the 20-day moving average (MA) of 6.32, below the 50-day MA of 6.58, and below the 200-day MA of 7.77, indicating a bearish trend. The MACD of 0.11 indicates Negative momentum. The RSI at 53.86 is Neutral, neither overbought nor oversold. The STOCH value of 42.24 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SCOR.
comScore Risk Analysis
comScore disclosed 40 risk factors in its most recent earnings report. comScore reported the most risks in the “Finance & Corporate” category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
comScore Peers Comparison
Overall Rating
UnderperformOutperform
Sector (58)
Financial Indicators
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
67 Neutral | $1.23B | 29.89 | 3.94% | ― | 11.75% | 401.94% | |
66 Neutral | $938.69M | ― | -0.36% | ― | 22.68% | 95.70% | |
58 Neutral | $26.94B | 3.15 | -10.67% | 4.32% | 2.14% | -43.11% | |
50 Neutral | $58.70M | ― | -16.65% | ― | 314.76% | 93.85% | |
47 Neutral | $27.07M | ― | -27.19% | ― | -4.12% | 22.94% | |
46 Neutral | $59.89M | ― | -14.44% | ― | -3.58% | 50.73% | |
46 Neutral | $37.59M | ― | 174.77% | ― | 7.00% | 31.92% |
* Communication Services Sector Average
Performance Comparison
SCOR
comScore
5.51
-9.63
-63.61%
MCHX
Marchex
1.33
0.05
3.91%
CCG
Cheche Group
0.78
-1.72
-68.80%
TBLA
Taboola.com
2.71
-1.25
-31.57%
KORE
KORE Group Holdings
2.40
-1.42
-37.17%
IAS
Integral Ad Science
6.73
-2.81
-29.45%
comScore Earnings Call Summary
Earnings Call Date: Mar 4, 2025 | % Change Since: -1.40% | Next Earnings Date: May 13, 2025
Earnings Call Sentiment Neutral
The earnings call presented a mix of positive developments and challenges. The company showed strong growth in its cross-platform solutions, new multiyear contracts, and operational improvements. However, there were declines in overall revenue and research and insight solutions, alongside increased operating expenses and challenges in legacy media. The positive highlights, particularly in cross-platform growth and new contracts, slightly outweigh the lowlights, indicating a cautiously optimistic outlook.Highlights
Cross-Platform Solutions Growth
Comscore's cross-platform audience solution, Cluxtimic, and cross-platform ad measurement product grew 20% for the year and 22% in Q4 2024, indicating strong demand from advertisers.
New Multiyear Contracts
Comscore signed new multiyear contracts with major holding companies, leading to record advertising dollars transacting on Comscore's measurement currency across local and national TV.
Operational Improvements
Comscore improved its cash position with new financing and restructured a deal with Charter, saving an estimated $35 million over six years.
Adjusted EBITDA Growth
Adjusted EBITDA for Q4 2024 was $17.2 million, up 4.4% from the previous year's same quarter, with a margin increase to 18.1%.
ProximaC and CCR Scaling
ProximaC and Comscore campaign ratings continue to scale, with high double-digit growth expected in 2025.
New Product Launch - Comscore Content Measurement (CCM)
Launched in January 2025, CCM has already seen deals with key enterprise clients, showing strong interest and pipeline.
Lowlights
Overall Revenue Decline
Total revenue for 2024 was $356 million, down 4.1% from $371.3 million in 2023, due to pricing pressures and lower revenue from syndicated audience offerings.
Research and Insight Solutions Revenue Decline
Revenue from Research and Insight Solutions was down 10.6% from 2023, primarily due to lower deliveries of custom digital solutions and list products.
Increased Operating Expenses in Q4
Core operating expenses in Q4 2024 were up 7.6% compared to Q4 2023, driven by higher employee compensation and data costs.
Legacy Media Challenges
Pricing pressures from legacy media clients impacted revenue from national TV and syndicated digital products.
Company Guidance
During Comscore's fourth quarter 2024 financial results conference call, the company provided detailed insights into its performance metrics and guidance for 2025. The company reported a total revenue of $356 million for 2024, a 4.1% decrease from the previous year, with content and ad measurement revenue at $301.1 million, down 2.8%. However, cross-platform revenue showed a significant increase of 20% year-over-year, reaching $40.5 million. The adjusted EBITDA was $42.4 million, slightly down by 3.8% from 2023. For the fourth quarter of 2024, revenue was nearly flat at $94.9 million, while adjusted EBITDA increased by 4.4% to $17.2 million. Looking forward, Comscore expects 2025 revenue to range between $360 million and $370 million, with a focus on driving high double-digit growth in cross-platform solutions. The adjusted EBITDA margin is projected to improve, ranging from 12% to 15%, supported by a greater share of revenue from higher-margin cross-platform solutions and continued cost containment efforts.comScore Corporate Events
Executive/Board Changes
comScore Announces Departure of Chief Innovation Officer
Neutral
Jan 31, 2025
On January 15, 2025, comScore, Inc. announced that its Chief Innovation Officer, David Algranati, will depart the company, with his employment officially ending on February 1, 2025. The separation agreement entitles Dr. Algranati to severance benefits outlined in a prior agreement, and an annual bonus for 2024 based on company performance. He has agreed to non-disclosure and non-competition terms, protecting the company’s interests post-departure.
Glossary
OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.
NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.
UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.