comScore (SCOR) AI Stock Analysis

• Market Cap: $34.51M
• Dividend Yield: N/A
• Average Volume (3M): 108.70K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.23
• Revenue Growth: 0.77%
• EPS Growth: 74.60%
• Country: US
• Employees: 1,116
• Sector: Technology
• Sector Strength: 88
• Industry: Internet Content & Information
• EPS (TTM): 6.48
• Shares Outstanding: 5,015,664
• 10 Day Avg. Volume: 18,777
• 30 Day Avg. Volume: 108,705
• PEG Ratio: 0.03
• Price to Book (P/B): 0.17
• Price to Sales (P/S): 0.10
• P/FCF Ratio: 1.57
• Enterprise Value/Market Cap: 0.75
• Enterprise Value/Revenue: 0.07
• Enterprise Value/Gross Profit: 0.18
• Enterprise Value/Ebitda: 0.98
• 1Y Price Target: $10.00
• Price Target Upside: 48.37% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 1
• EPS Forecast (FY): 4.65
• Revenue Forecast (FY): $361.72M

• Rating: 59 Neutral
• Price Target: $7.50 ▲(11.28% Upside)
• Action: Reiterated Date: 03/18/26
• Date: Action: Reiterated 03/18/26

The score is driven primarily by improving fundamentals—stronger cash flow and a de-risked balance sheet—plus a cautiously optimistic earnings outlook centered on cross-platform growth and recapitalization benefits. These positives are tempered by weak/flat revenue trends, ongoing (though narrowing) losses that make valuation less supportive, and mixed technical momentum with negative MACD and price below key moving averages.

Positive Factors

Strong cash generation

Consistent and improving operating and free cash flow (operating ~ $23M, FCF ~ $22M in 2025) shows the business funds operations and investment internally. This durable cash-producing profile reduces reliance on external financing and supports capex, product investment and resilience through cycles.

De-risked capital structure

Sharp decline in debt and a rebound to positive equity materially reduce leverage and interest burdens. This structural de‑risking improves financial flexibility, enabling sustained investment in products and giving the company more runway to execute strategy despite cyclical revenue swings.

Product-led cross-platform growth

Robust cross-platform revenue growth and CCM rollout show product-market fit in a secularly growing area of unified measurement. Durable adoption by broadcasters and tech customers supports recurring subscription revenue and positions the company to capture shifts toward cross-device and content-level measurement.

Negative Factors

Stagnant overall revenue

Full-year revenue essentially flat at ~$357M limits operating leverage and long-term margin expansion. Persistent top-line stagnation forces reliance on cost discipline and capital-structure fixes to improve profitability, and raises questions about the durability of earnings gains absent sustained revenue growth.

Customer concentration risk

Dependence on a few large clients creates material revenue volatility and negotiating leverage risk. A strategic shift by a major partner that meaningfully slowed growth demonstrates how concentrated relationships can produce abrupt swings in results and complicate predictable, durable expansion.

Declines in legacy syndicated lines

Sizable legacy streams are contracting (syndicated audience and national TV softness), creating secular pressure on the core revenue base. If legacy declines persist, cross-platform gains may be insufficient to offset them, complicating long-term revenue predictability and margin durability.

comScore Business Overview & Revenue Model

Company Description

comScore, Inc. operates as an information and analytics company that measures advertising, consumer behavior, and audiences across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company offers ratings and planning products and services, including Media Metrix Multi-Platform and Mobile Metrix, which measure Websites and apps on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; TV Essentials that combines TV viewing information with marketing segmentation and consumer databases; and StationView Essentials to understand consumer viewing patterns and characteristics. Its ratings and planning products and services also comprises Cross-Platform solutions, including Comscore Campaign Ratings for verification of mobile and desktop video campaigns; OnDemand Essentials that provides transactional tracking and reporting; validated Campaign Essentials, which validates whether digital ad impressions are visible to humans, identifies those that are fraudulent, and verifies that ads are shown in brand safe content and delivered to the right audience targets; and Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption. In addition, the company offers analytics and optimization products and services that provide solutions for planning, optimization, and evaluation of advertising campaigns and brand protection. Further, it provides movies reporting and analytics products and services to measure movie viewership and box office results by capturing movie ticket sales in real time or near real time. The company serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. comScore, Inc. was incorporated in 1999 and is headquartered in Reston, Virginia.

How the Company Makes Money

comScore primarily makes money by selling measurement and analytics products and related services to media, advertising, and content-industry customers. Revenue is generally generated through (1) subscriptions/licenses for access to comScore’s measurement products, datasets, and analytics platforms (e.g., audience measurement for digital properties and cross-platform/TV measurement where applicable), typically sold via recurring contracts; and (2) professional services and other revenue tied to implementation, custom analytics, reporting, and customer support. The company’s ability to earn revenue is influenced by the breadth and quality of its data assets and measurement methodology, the adoption of its cross-platform measurement offerings, and ongoing relationships with participants in the advertising and media ecosystem (e.g., publishers, platforms, broadcasters/streamers, and advertisers) that help support or validate measurement.

comScore Financial Statement Overview

Summary

Cash generation is currently strong (positive and improving operating cash flow and free cash flow), and the balance sheet looks materially de-risked with sharply lower debt and improved equity. Offsetting this, revenue has been largely flat and profitability is still not consistently durable despite meaningful loss narrowing.

Income Statement

Revenue has been largely flat to down over the period, with the latest annual result essentially flat year-over-year (about $357M) after prior declines. Profitability is improving meaningfully: EBIT moved from deep losses in 2022–2024 to a small positive in 2025, and net loss narrowed sharply in 2025 (about -$10M vs. roughly -$60M in 2024). That said, the business is still not consistently profitable, and recent years show sustained negative operating margins, keeping the earnings quality and durability of the turnaround in question.

Balance Sheet

Leverage appears materially improved: total debt fell from $64M in 2024 to about $15M in 2025. Equity also rebounded strongly, moving from slightly negative in 2024 to about $111M in 2025, which improves financial flexibility and reduces balance-sheet risk. The main weakness is the volatility in capital structure (negative equity in 2024) and a shrinking asset base versus earlier years, suggesting prior stress and restructuring effects that investors should not ignore.

Cash Flow

Cash generation is a clear positive. Operating cash flow has been consistently positive in recent years and improved in 2025 (about $23M vs. $18M in 2024). Free cash flow was also solid in 2025 (about $22M), indicating the business is funding operations and investment needs without relying heavily on external capital. The key risk is volatility: free cash flow has swung meaningfully over time (negative in 2020–2021 and much lower in 2023), so sustainability through the cycle remains something to watch.

Breakdown	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	357.47M	356.05M	371.34M	376.42M	367.01M
Gross Profit	142.18M	147.34M	165.76M	171.13M	163.97M
EBITDA	35.76M	-28.65M	-49.46M	-17.63M	1.64M
Net Income	-10.00M	-60.25M	-79.36M	-66.56M	-50.04M
Balance Sheet
Total Assets	407.71M	430.25M	491.30M	580.59M	663.47M
Cash, Cash Equivalents and Short-Term Investments	23.62M	29.94M	22.75M	20.04M	21.85M
Total Debt	54.32M	64.12M	46.98M	53.23M	59.59M
Total Liabilities	206.55M	438.51M	435.19M	436.42M	440.30M
Stockholders Equity	201.16M	-8.26M	56.10M	144.16M	223.18M
Cash Flow
Free Cash Flow	21.78M	17.29M	5.14M	17.11M	-5.69M
Operating Cash Flow	22.74M	18.10M	28.93M	34.94M	9.86M
Investing Cash Flow	-23.39M	-24.06M	-23.79M	-17.82M	-14.65M
Financing Cash Flow	-7.00M	17.62M	-3.39M	-18.13M	-22.45M

comScore Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 6.74
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SCOR, the sentiment is Positive. The current price of 6.74 is below the 20-day moving average (MA) of 7.08, below the 50-day MA of 7.66, and above the 200-day MA of 6.72, indicating a neutral trend. The MACD of -0.12 indicates Negative momentum. The RSI at 49.74 is Neutral, neither overbought nor oversold. The STOCH value of 54.54 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SCOR.

comScore Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
Sector *	61 Neutral	$37.18B	12.37	-10.20%	1.83%	8.50%	-7.62%
TBLA	61 Neutral	$879.99M	33.98	4.51%	―	10.96%	―
SCOR	59 Neutral	$34.51M	-3.41	-11.45%	―	0.77%	74.60%
MAX	55 Neutral	$624.96M	28.43	-477.82%	―	64.86%	-112.92%
SMWB	50 Neutral	$235.67M	-19.21	-137.41%	―	14.25%	-211.21%
ZH	49 Neutral	$258.50M	-15.44	2.48%	―	-23.61%	―
SEAT	43 Neutral	$65.56M	-0.03	-51.54%	―	-16.83%	-485.31%

comScore Corporate Events

comScore Restructures Capital and Refreshes Board Governance

On the unnamed Closing Date related to a previously announced exchange transaction, comScore implemented a Second Amended and Restated Stockholders Agreement that reset the composition of its seven-member board, ensuring board and committee representation for key stockholders alongside unaffiliated directors, including the CEO. In connection with the exchange, four directors — Nana Banerjee, Itzhak Fisher, Leslie Gillin and Marty Patterson — resigned, and Pine’s designee Bob Davenport, an executive at Pine and director and employee of Cerberus Capital Management, L.P., was appointed as a Class III director through the 2028 annual meeting, chairing the Nominating and Governance Committee and joining the Compensation Committee under the company’s standard compensation and indemnification framework. Also effective on the Closing Date, comScore simplified and restructured its capital stock by filing a Certificate of Elimination to retire Series B Preferred Stock to undesignated status, a Certificate of Amendment that cut total authorized shares from 121.75 million to 60 million while reducing preferred authorization and increasing common authorization to 46 million shares, and a new Certificate of Designations creating Series C Preferred Stock. The newly designated Series C Preferred Stock carries a $14.50-per-share liquidation preference, senior dividend and liquidation rights over common stock, broad conversion rights into common shares subject to a 49.99% ownership cap, change-of-control put and call features with a 9.5% interest rate on unpaid amounts, and voting rights that are constrained by a 16.66% per-stockholder and 49.99% aggregate voting threshold to limit any single stockholder’s influence, underscoring comScore’s effort to balance capital flexibility with governance safeguards for minority investors.

The most recent analyst rating on (SCOR) stock is a Hold with a $7.00 price target. To see the full list of analyst forecasts on comScore stock, see the SCOR Stock Forecast page.

comScore Shareholders Approve Recapitalization at Special Meeting

On December 19, 2025, comScore, Inc. held a special meeting of stockholders at which investors overwhelmingly approved proposals related to a recapitalization transaction first announced on September 29, 2025, including votes by common shareholders and Series B Convertible Preferred Stock holders both on an as-converted basis and as a separate class. The recapitalization, which is still subject to a series of closing conditions such as the absence of legal restraints, satisfaction of covenants, Nasdaq listing approval for new shares, concurrent participation by preferred stockholders and an amendment to the company’s senior secured financing agreement, is expected to close by the end of 2025, and its completion is likely to have a significant impact on comScore’s capital structure and financial flexibility, though the company warns that timing and completion remain uncertain due to potential regulatory, market or holiday-related delays.

The most recent analyst rating on (SCOR) stock is a Hold with a $7.00 price target. To see the full list of analyst forecasts on comScore stock, see the SCOR Stock Forecast page.