tiprankstipranks
Trending News
More News >
Rentokil (RTO)
:RTO
Advertisement

Rentokil Initial (RTO) AI Stock Analysis

Compare
98 Followers

Top Page

RTO

Rentokil Initial

(NYSE:RTO)

Select Model
Select Model
Select Model
Outperform 75 (OpenAI - 4o)
Rating:75Outperform
Price Target:
$33.00
▲(23.18% Upside)
Rentokil Initial's strong financial performance and positive technical indicators are the primary drivers of its stock score. The high P/E ratio suggests potential overvaluation, which tempers the overall score. The absence of earnings call and corporate events data means these factors do not influence the score.

Rentokil Initial (RTO) vs. SPDR S&P 500 ETF (SPY)

Rentokil Initial Business Overview & Revenue Model

Company DescriptionRentokil Initial (RTO) is a leading global provider of pest control, hygiene, and interior landscaping services, operating in over 70 countries. The company focuses on offering comprehensive solutions to businesses and consumers to enhance public health and protect environments. Core services include pest management, washroom hygiene, and plant care, catering to a diverse range of sectors such as healthcare, food service, and hospitality.
How the Company Makes MoneyRentokil Initial generates revenue through multiple streams, primarily from its pest control and hygiene services. The company operates on a subscription-based model, where clients pay for ongoing service contracts for pest management and hygiene solutions, providing a steady and recurring income. Additionally, Rentokil Initial earns revenue from one-time services, product sales, and specialized treatments. Partnerships with businesses in various sectors, including hospitality and food production, enhance its customer base and revenue potential. The company's focus on innovation, such as the development of smart pest control technologies, also contributes to its earnings by attracting new clients and retaining existing ones.

Rentokil Initial Key Performance Indicators (KPIs)

Any
Any
Revenue at Constant Rates by Geography
Revenue at Constant Rates by Geography
Analyzes revenue across different regions while adjusting for currency fluctuations, highlighting stable growth areas and potential vulnerabilities in diverse markets.
Chart InsightsRentokil Initial's revenue growth is primarily driven by North America, which has seen a significant increase since 2022, reflecting strategic expansion and strong market demand. Europe & LATAM and UK & Sub-Saharan Africa also show steady growth, indicating successful regional strategies. However, the absence of recent data for Europe and UK & Rest of World suggests potential restructuring or strategic shifts. The consistent growth in the Pacific region further supports a diversified revenue base, positioning Rentokil well for future resilience against regional economic fluctuations.
Data provided by:Main Street Data

Rentokil Initial Earnings Call Summary

Earnings Call Date:Jul 31, 2025
(Q4-2024)
|
% Change Since: |
Next Earnings Date:Mar 05, 2026
Earnings Call Sentiment Neutral
The earnings call highlighted strong international growth and improvements in customer and colleague retention. However, it was overshadowed by challenges in North America, including lower-than-expected revenue growth, profit declines, and integration complexities. The company is implementing strategic changes to address these issues, but the overall sentiment reflects the significant challenges that remain.
Q4-2024 Updates
Positive Updates
International Revenue Growth
International businesses outside of North America delivered strong revenue growth of 8.2%, with organic revenue contributing 4.7%. Pest Control organic growth was particularly strong at 5.3%.
Customer and Colleague Retention
Colleague retention increased by 2.4%, reducing recruitment needs by around 1,000 people. Customer satisfaction improved with a one-point increase in Net Promoter Score and customer retention rose by 50 basis points.
Satellite Branch Expansion
Opened 10 satellite branches in Q4, with a plan to exceed 500 locations including satellites. The satellite branches are part of a strategy to enhance local presence and operational efficiency.
Workwear Business Performance
French Workwear business delivered revenue growth of 7.1%, all organic, with adjusted operating profit growing by 8.6% and margins at 17.7%.
International Business Growth
International revenue grew by 8.2% to GBP 2.2 billion, with 4.7% organic growth led by Pest Control and Workwear. The Europe and LatAm region saw a 5% increase, with adjusted operating profit also up by 5.7%.
Negative Updates
North America Underperformance
North American revenue grew by only 1.3%, with organic growth at 1.5%. Adjusted operating profit declined by 7% due to below-plan revenue growth and higher in-year investments.
Profit Decline and Margin Reduction
Adjusted operating profit was down 7.1% to GBP 860 million, with a corresponding margin reduction of 130 basis points.
Cost and Investment Inefficiencies
A portion of investments in 2024 did not drive optimal effectiveness, leading to suboptimal sales and marketing returns. These will be redirected in 2025.
Integration Challenges
The integration of Terminix is complex and has led to periods of disruption. The program is expected to be complete by the end of 2026, with significant cost savings anticipated post-integration.
Weak Q1 Start and Lead Generation Issues
Q1 2025 is off to a slow start due to weak lead flow, adverse weather, and the leap year effect. Lead generation and sales conversion are areas needing significant improvement.
Company Guidance
During the call, Rentokil Initial provided guidance on its performance and strategy for 2025. The company reported a revenue of GBP 5.6 billion in 2024, marking a 3.9% increase, with organic growth at 2.8%. The North American business underperformed with only 1.3% growth, while International saw an 8.2% increase. Customer retention improved by 60 basis points to 80.1%, and colleague retention increased by 4.2%. The company plans to continue its integration of Terminix, aiming to achieve operating profit margins above 20% by 2027. For 2025, Rentokil aims to enhance lead generation, improve sales conversion, and expand its branch network to over 500 locations, including new satellite branches. The company's capital allocation strategy prioritizes organic investment, bolt-on acquisitions, and a progressive dividend policy, with a target net debt-to-EBITDA ratio of 2 to 2.5x. Rentokil expects to meet market expectations for 2025 despite a slow start in Q1.

Rentokil Initial Financial Statement Overview

Summary
Rentokil Initial demonstrates strong financial performance with consistent revenue growth and solid profitability. The company maintains effective cash flow management, although rising debt levels require careful monitoring.
Income Statement
85
Very Positive
Rentokil Initial has demonstrated steady revenue growth, with a significant increase from 2020 to 2024. The gross profit margin and net profit margin indicate healthy profitability, although there was a slight decline in EBIT and EBITDA margins between 2023 and 2024. The company's ability to maintain a high revenue growth rate and strong margins highlights its competitive positioning in the corporate services industry.
Balance Sheet
78
Positive
The balance sheet reflects a strong equity base with a moderate debt-to-equity ratio, indicating prudent financial leverage. The equity ratio is stable, but there is a noticeable increase in total debt over the years. Return on equity is healthy, driven by consistent net income growth, though the rising debt level poses a potential risk if not managed carefully.
Cash Flow
82
Very Positive
Operating cash flow remains robust, supporting the company's free cash flow generation. The free cash flow to net income and operating cash flow to net income ratios are favorable, showcasing effective cash conversion. However, the free cash flow growth rate has been inconsistent, suggesting fluctuations in capital expenditures and cash management strategies.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue5.44B5.38B3.71B2.95B2.79B
Gross Profit726.00M4.45B977.00M714.80M653.00M
EBITDA990.00M1.16B748.00M580.00M517.00M
Net Income307.00M381.00M232.00M263.00M186.00M
Balance Sheet
Total Assets10.55B11.13B11.92B4.32B5.58B
Cash, Cash Equivalents and Short-Term Investments927.00M1.55B2.17B670.00M2.12B
Total Debt4.14B4.73B5.47B1.97B3.14B
Total Liabilities6.33B7.04B7.82B3.06B4.45B
Stockholders Equity4.23B4.09B4.10B1.26B1.13B
Cash Flow
Free Cash Flow507.00M526.00M414.00M407.20M382.60M
Operating Cash Flow678.00M737.00M604.00M567.10M535.10M
Investing Cash Flow-373.00M-416.00M-1.20B-441.00M-497.00M
Financing Cash Flow-752.00M-361.00M1.32B-417.10M229.00M

Rentokil Initial Technical Analysis

Technical Analysis Sentiment
Positive
Last Price26.79
Price Trends
50DMA
25.74
Positive
100DMA
24.75
Positive
200DMA
23.96
Positive
Market Momentum
MACD
0.91
Negative
RSI
64.19
Neutral
STOCH
71.17
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For RTO, the sentiment is Positive. The current price of 26.79 is below the 20-day moving average (MA) of 27.28, above the 50-day MA of 25.74, and above the 200-day MA of 23.96, indicating a bullish trend. The MACD of 0.91 indicates Negative momentum. The RSI at 64.19 is Neutral, neither overbought nor oversold. The STOCH value of 71.17 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for RTO.

Rentokil Initial Risk Analysis

Rentokil Initial disclosed 27 risk factors in its most recent earnings report. Rentokil Initial reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Rentokil Initial Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
$14.39B43.125.86%2.24%1.56%-32.50%
$2.78B24.626.32%2.34%4.27%-24.06%
$2.82B30.137.84%46.49%-25.62%
$2.88B20.236.93%0.88%0.21%2.72%
$10.79B15.437.44%2.01%2.89%-14.66%
$329.84M-55.07-1.17%62.44%-109.84%
$1.23B387.463.03%-2.99%-72.13%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
RTO
Rentokil Initial
28.50
3.92
15.95%
ABM
ABM Industries
45.32
-7.20
-13.71%
ACTG
Acacia Research
3.42
-1.20
-25.97%
CBZ
CBIZ
52.25
-18.63
-26.28%
UNF
UniFirst
159.52
-23.45
-12.82%
BV
BrightView Holdings
12.98
-3.70
-22.18%

Rentokil Initial Corporate Events

Rentokil Initial Announces Change in Major Holdings by GIC
Oct 21, 2025

On October 21, 2025, Rentokil Initial announced a change in its major holdings, as GIC Private Limited, based in Singapore, adjusted its voting rights in the company. The notification revealed that GIC’s total voting rights now stand at 5.908063%, down from a previous position of 6.103843%, indicating a slight decrease in their stake. This adjustment may impact Rentokil Initial’s shareholder dynamics and reflects ongoing changes in investment strategies by major stakeholders.

Rentokil Initial Announces Change in Major Holdings
Oct 14, 2025

On October 14, 2025, Rentokil Initial plc announced a change in its major holdings, with GIC Private Limited adjusting its voting rights in the company. The notification indicates a decrease in GIC’s total voting rights from 6.485739% to 6.103843%, marking a significant shift in shareholder structure. This adjustment in holdings could impact Rentokil’s strategic decisions and influence its market positioning, as GIC holds a substantial stake in the company.

Rentokil Initial Maintains Stability in Performance Share Plan as of October 2025
Oct 1, 2025

On October 1, 2025, Rentokil Initial plc released its block listing interim review for the period from April 1 to September 30, 2025. The report indicates that there were no changes in the number of securities allotted under the Rentokil Initial plc 2006 Performance Share Plan, maintaining a balance of 500,000 unallotted securities. This stability in the securities scheme suggests a steady operational phase for the company, reflecting a consistent approach to its performance share plan.

Rentokil Initial Announces Change in Major Holdings Due to Security Lending
Aug 7, 2025

On August 7, 2025, Rentokil Initial announced a change in major holdings due to security lending, involving GIC Private Limited. This notification highlights a slight decrease in the total percentage of voting rights held by GIC, impacting the company’s shareholder structure and potentially influencing future strategic decisions.

Rentokil Initial: Change in Holdings Due to Security Lending
Jul 28, 2025

On July 28, 2025, Rentokil Initial plc announced a change in the nature of its holdings due to security lending, as reported by GIC Private Limited. This notification highlights a slight decrease in the percentage of voting rights held by GIC, which now stands at 6.494659% from the previous 6.500133%. This adjustment in holdings reflects ongoing strategic financial maneuvers by stakeholders and may influence the company’s governance and decision-making processes.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 24, 2025