Sturm Ruger & Company (RGR)
NYSE:RGR
Top Page
Sturm Ruger & Company
(NYSE:RGR)
Select Model
Select Model
Rating:62Neutral
Price Target:
$44.00
▲(7.29% Upside)
Action:ReiteratedDate:03/27/26
The score is anchored by a very conservative balance sheet and continued positive cash generation, partly offset by materially weaker profitability and earnings volatility. Technicals are supportive (price above key averages with positive momentum), but valuation is constrained by negative earnings, and the latest earnings call underscores that near-term margin/earnings recovery is still the key risk despite strategic and operational initiatives.
Positive Factors
Conservative balance sheet
Very low leverage and strong liquidity materially reduce financial risk and preserve strategic optionality. This balance sheet gives Ruger flexibility to fund capacity builds, absorb cyclical demand downturns, and continue returns to shareholders while executing its Ruger 2030 plan without refinancing pressure.
Negative Factors
Compressed profitability
Sharp margin compression reduces internal return on invested capital and limits reinvestment capacity. Lower margins make earnings more sensitive to demand swings and cost inflation, meaning multi‑quarter margin recovery is required to restore historical cash returns and valuation resilience.
Read all positive and negative factors
Positive Factors
Negative Factors
Conservative balance sheet
Very low leverage and strong liquidity materially reduce financial risk and preserve strategic optionality. This balance sheet gives Ruger flexibility to fund capacity builds, absorb cyclical demand downturns, and continue returns to shareholders while executing its Ruger 2030 plan without refinancing pressure.
Read all positive factors
Sturm Ruger & Company (RGR) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$653.88M
Dividend Yield1.92%
Average Volume (3M)197.32K
Price to Earnings (P/E)―
Beta (1Y)0.30
Revenue Growth3.90%
EPS Growth-92.10%
CountryUS
Employees1,880
SectorIndustrials
Sector Strength72
IndustryAerospace & Defense
Share Statistics
EPS (TTM)0.26
Shares Outstanding15,944,300
10 Day Avg. Volume233,775
30 Day Avg. Volume197,317
Financial Highlights & Ratios
PEG Ratio1.05
Price to Book (P/B)1.87
Price to Sales (P/S)0.97
P/FCF Ratio13.78
Enterprise Value/Market Cap0.97
Enterprise Value/Revenue1.17
Enterprise Value/Gross Profit7.85
Enterprise Value/Ebitda80.41
Forecast
1Y Price Target
$43.00Price Target Upside4.85% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering1
EPS Forecast (FY)1.77
Revenue Forecast (FY)$531.43M
Sturm Ruger & Company Business Overview & Revenue Model
Company Description
Sturm, Ruger & Company, Inc., together with its subsidiaries, designs, manufactures, and sells firearms under the Ruger name and trademark in the United States. It operates through two segments, Firearms and Castings. The company provides single-s...
How the Company Makes Money
Ruger primarily makes money by manufacturing and selling firearms. Its revenue is generated mainly from the sale of finished firearms—principally rifles, pistols, and revolvers—into the commercial sporting market. The company typically sells produ...
Sturm Ruger & Company Earnings Call Summary
Earnings Call Date:Mar 04, 2026
(Q4-2025)
| % Change Since: |
Next Earnings Date:May 06, 2026
Earnings Call Sentiment Neutral
The call balanced meaningful operational and strategic positives — modest top‑line growth, strong sell‑through versus the industry, heavy product innovation (65 new models, 35% of Q4 sales), capacity expansion in Hebron, solid liquidity/no debt and continued shareholder returns — against significant near‑term financial challenges: a full‑year net loss, a sharp decline in adjusted EPS (~55%), and one‑time restructuring and transition costs that weighed on profitability. Management emphasized a multi‑year plan to improve margins and capitalize on product momentum, but near‑term earnings and margin recovery remain the primary risks.Positive Updates
Sell‑through Growth Despite Industry Weakness
Estimated sell-through of Ruger products through distribution increased 4.5% year-over-year while adjusted NICS (an industry demand proxy) declined 4.1%, indicating Ruger outperformed broader market demand trends.
Negative Updates
Earnings Collapse — Q4 EPS and Full‑Year Swing to Loss
Diluted EPS for Q4 fell to $0.21 from $0.62 a year ago (≈‑66%); full‑year 2025 produced a net loss of $0.27 per share versus diluted earnings of $1.77 per share in 2024, representing a negative swing of $2.04 per share.
Read all updates
Q4-2025 Updates
Positive
Negative
Sell‑through Growth Despite Industry Weakness
Estimated sell-through of Ruger products through distribution increased 4.5% year-over-year while adjusted NICS (an industry demand proxy) declined 4.1%, indicating Ruger outperformed broader market demand trends.
Read all positive updates
Company Guidance
Ruger’s 2026 guidance centers on defending share in a flat-to-down industry while driving sustainable margin expansion and profitable growth through disciplined cost alignment, capacity expansion and continued product-led innovation: management plans to launch multiple new firearm platforms and refresh an expanded accessories ecosystem, increase production capacity (notably at Hebron, which began shipments late 2025 and is ramping headcount/output), and allocate CapEx to proven, high‑demand lines. Key metrics cited on the call include sell‑through up 4.5% year‑over‑year despite adjusted NICS declining 4.1%, Q4 net sales +3.6% to $151M (Q4 2024: $146M) and FY net sales +1.9% to $546M (FY 2024: $536M), Q4 diluted EPS $0.21 (adjusted $0.26) and adjusted FY diluted EPS $0.84 (2024 adjusted $1.86), cash & short‑term investments $93M, current ratio 3.9:1, no debt, cash from operations $16M in Q4 and $54M for the year, 2025 CapEx $31M (including $15M for the Anderson/Hebron acquisition), and $36M returned to shareholders ($10M dividends and $26M repurchases of 733,000 shares at an average $35.60); the Board also added 3 directors (9 total, 8 independent) to support the Ruger 2030 plan.Sturm Ruger & Company Financial Statement Overview
Summary
Income Statement
28
Negative
Balance Sheet
86
Very Positive
Cash Flow
63
Positive
| Breakdown | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 546.06M | 535.64M | 543.77M | 595.84M | 730.74M |
| Gross Profit | 89.55M | 114.42M | 133.62M | 180.09M | 279.56M |
| EBITDA | 11.26M | 59.94M | 81.41M | 134.32M | 232.91M |
| Net Income | -4.39M | 30.56M | 48.22M | 88.33M | 155.90M |
Balance Sheet | |||||
| Total Assets | 342.00M | 384.03M | 398.82M | 484.76M | 442.34M |
| Cash, Cash Equivalents and Short-Term Investments | 92.53M | 105.48M | 117.66M | 224.31M | 221.01M |
| Total Debt | 1.80M | 1.75M | 2.17M | 3.04M | 1.48M |
| Total Liabilities | 58.24M | 64.45M | 67.10M | 168.03M | 78.68M |
| Stockholders Equity | 283.76M | 319.58M | 331.72M | 316.74M | 363.66M |
Cash Flow | |||||
| Free Cash Flow | 38.46M | 34.68M | 18.11M | 49.50M | 143.56M |
| Operating Cash Flow | 54.31M | 55.50M | 33.90M | 77.23M | 172.34M |
| Investing Cash Flow | -9.48M | -13.79M | 40.86M | 13.21M | -107.54M |
| Financing Cash Flow | -36.40M | -46.86M | -124.76M | -46.31M | -63.91M |
Sturm Ruger & Company Technical Analysis
Positive
41.01
Price Trends
38.41
Positive
35.60
Positive
36.89
Positive
Market Momentum
0.85
Negative
58.41
Neutral
37.58
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For RGR, the sentiment is Positive. The current price of 41.01 is above the 20-day moving average (MA) of 39.71, above the 50-day MA of 38.41, and above the 200-day MA of 36.89, indicating a bullish trend. The MACD of 0.85 indicates Negative momentum. The RSI at 58.41 is Neutral, neither overbought nor oversold. The STOCH value of 37.58 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for RGR.
Sturm Ruger & Company Risk Analysis
Sturm Ruger & Company disclosed 20 risk factors in its most recent earnings report. Sturm Ruger & Company reported the most risks in the "Production" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Sturm Ruger & Company Peers Comparison
UnderperformOutperform
Sector (63)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
64 Neutral | $205.08M | 42.35 | 15.76% | ― | 50.99% | 612.36% | |
63 Neutral | $10.79B | 15.43 | 7.44% | 2.01% | 2.89% | -14.66% | |
63 Neutral | $661.18M | 32.29 | 3.28% | 5.10% | -9.08% | -71.62% | |
62 Neutral | $653.88M | -120.73 | -1.50% | 1.92% | 3.90% | -92.10% | |
57 Neutral | $242.79M | 22.47 | -35.04% | ― | -11.01% | -279.70% |
* Industrials Sector Average
RGR
Sturm Ruger & Company
41.01
2.82
7.40%
SWBI
Smith & Wesson Brands
14.86
6.17
70.98%
POWW
AMMO
2.07
0.76
58.02%
BYRN
Byrna Technologies
9.04
-5.92
-39.57%
Sturm Ruger & Company Corporate Events
Business Operations and StrategyExecutive/Board Changes
Sturm Ruger Appoints Andrew Wieland as New CFO
Positive
Mar 27, 2026
Sturm, Ruger Co., Inc. announced a planned leadership transition in its finance organization, with long-serving Chief Financial Officer Tom Dineen stepping down from his role on March 31, 2026, and remaining with the company until April 30, 2026 ...
Business Operations and StrategyExecutive/Board ChangesShareholder Meetings
Sturm Ruger Launches Proxy Site to Boost Engagement
Positive
Mar 24, 2026
On March 24, 2026, Sturm, Ruger Co., Inc. launched ruger.com/proxy2026, a dedicated website for materials related to its 2026 Annual Meeting of Shareholders, highlighting a recently refreshed board with five new directors added over the past year...
Business Operations and StrategyExecutive/Board ChangesRegulatory Filings and ComplianceShareholder Meetings
Sturm Ruger Challenges Beretta’s Board Nomination, Defends Independence
Negative
Mar 9, 2026
On February 24, 2026, Sturm, Ruger Co. disclosed that competitor Beretta Holding intends to nominate four directors to Ruger’s board at the 2026 annual meeting, prompting Ruger on March 9, 2026, to publicly rebut what it calls Beretta’...
Business Operations and StrategyStock BuybackDividendsFinancial Disclosures
Sturm Ruger Outlines 2026 Strategy After Tough 2025
Neutral
Mar 4, 2026
Sturm, Ruger Company reported that 2025 was a difficult year for the firearms and broader consumer durables industries, but the company managed modest top-line growth and market share gains, with estimated sell-through up 4.5% despite a 4.1% decl...
Executive/Board Changes
Sturm Ruger Refreshes Board With Three Independent Directors
Neutral
Feb 23, 2026
On February 22, 2026, long-serving directors Sandra Froman, Christopher Killoy, and Rebecca Halstead retired from the Board of Sturm, Ruger Company, Inc., with the company noting their departures were not due to any disagreements over operations,...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.