Record Subscriber Growth
Ended Q1 with over 147,000 active subscribers, the most in company history. Achieved the fastest sequential growth in ending active subscribers in Q1 versus Q4 over the last four years.
Strong Customer Retention
Strongest quarterly customer retention in four years, with improved churn rates for both early-term and long-term subscribers.
Significant Inventory Expansion
Q1 inventory volume received was up 24% year over year. Plans for further expansion include Q2 new receipts expected to be up over 420% year over year, and for the rest of the year, new receipts to be up 134% year over year.
Introduction of New Features
Launched back-in-stock notifications and personalized styling support, resulting in a 27% reduction in first-month churn.
Successful Marketing and Engagement
Social engagement rate increased by 163% following a new organic strategy. Hosted various successful member-first experiences.
Positive Customer Feedback
Customers are more engaged with the selection than ever before, with spring 2025 inventory having a 23% higher share of use and 46% more hearts.