Record Revenue and Rapid Top-Line Growth
Full-year 2025 revenue crossed $2.2 billion, up 69% year over year. Q4 revenue was $726 million, up 70% year over year, with ad revenue of $690 million (up 75% YoY). ARPU grew 42% YoY to $5.98.
Strong User Growth and Engagement
Q4 daily active users (DAU) reached 121 million, up 19% year over year, and weekly active users (WAU) reached 471 million, up 24% YoY. Search engagement expanded to over 80 million people searching weekly in Q4 (from 60 million a year ago).
Advertising Momentum Across the Funnel
Advertising showed broad-based strength: active advertisers grew over 75% YoY in Q4; mid-funnel click volume rose >60% YoY; lower-funnel conversion volume doubled YoY. 11 of the top 15 verticals grew revenue by 50%+ YoY; U.S. revenue grew 68% and international revenue grew 78% YoY.
Profitability and Cash Generation
Profitability improved meaningfully: Q4 net income was $252 million (35% of revenue) and diluted EPS for Q4 was $1.24 (over 3x 2024). Full-year net income was $530 million (24% of revenue). Full-year free cash flow was $684 million (more than triple 2024). Q4 free cash flow was 36% of revenue and cash & equivalents ended near $2.5 billion.
High Margins and Strong Operational Leverage
Reddit delivered consistent margin strength: six consecutive quarters of >60% revenue growth and six consecutive quarters of ~90% gross margins. Adjusted EBITDA hit $327 million in Q4 (45% of revenue) and full-year adjusted EBITDA was $545 million (38% margin). Incremental adjusted EBITDA margin for the year was ~60%.
Product and ML Progress Driving Monetization
Investments in ML and signals yielded measurable advertiser benefits: shopping ad ML enhancements improved advertiser ROAS by >75%; campaign budget optimization reduced manual work; CAPI-covered conversion revenue tripled YoY. Reddit Answers growth: LLM Answers queries rose from 1M to 15M over the year.
Ad Product Innovation and Performance Gains
New ad capabilities showed early performance: Reddit Max beta delivered a ~17% average CPA reduction and ~27% increase in conversion volume in tests. Shopping solution (DPA) drove strong performance around peak shopping periods and SMB revenue doubled YoY.
Prudent Capital Allocation
Board authorized a $1 billion share repurchase program, reflecting strong cash generation and a capital framework that prioritizes investing in the business, M&A where sensible, and opportunistic buybacks while maintaining >$1B cash buffer.