Strong Revenue Growth
Prada Group recorded net revenues of €1.34 billion in the first quarter of the year, up 13% at constant FX compared to the same period last year. Retail sales reached €1.22 billion, also up 13% at constant FX.
Miu Miu's Remarkable Growth
Miu Miu brand showed a 60% growth at constant FX, contributing to 31% of group retail sales, up from 22% in fiscal year 2024.
Geographic Sales Performance
Middle East delivered the best performance of the quarter with retail sales up 26%. Other regions also showed growth: Europe up 14%, Americas up 10%, Asia Pacific up 10%, and Japan up 18%.
Innovative Offerings and Expansion
Prada's cultural initiatives, such as the Mi Shang location in Shanghai and Miu Miu Custom Studio, are enhancing brand desirability and customer engagement.