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Procter & Gamble (PG)
NYSE:PG
PG Analyst Ratings
Moderate Buy
11 Buy
7 Hold
0 Sell
TipRanks enables you to focus on the analyst rating consensus of all analysts or only the top performers in the past 3 months
PG Stock 12 Month Forecast
Average Price Target
$169.31
▲(12.60% Upside)
| Highest Price Target$180.00 | Average Price Target$169.31 | Lowest Price Target$153.00 |
The highest, average, and lowest price target of all analysts. Click on ‘Top Analysts’ to focus on the best performers.
Detailed List of Analyst Forecasts
Detailed List of Analyst Forecasts
Barclays
$153
Hold
1.75%
Upside
Reiterated
10/28/25
Argus Research
$180
Buy
19.70%
Upside
Reiterated
10/28/25
TD Cowen
$168
Buy
11.72%
Upside
Reiterated
10/27/25
Procter & Gamble: Buy Rating Affirmed Amidst Growth Potential and Strategic ReinvestmentWe expect near-term results to remain pressured but maintain at Buy given the potential for stronger results medium-term from P&G's strong innovation pipeline, fuel for reinvestment from restructuring cost savings, and reinvigoration from the upcoming CEO change.
J.P. Morgan
$163→$165
Hold
9.73%
Upside
Reiterated
10/27/25
Truist Financial
$180
Buy
19.70%
Upside
Reiterated
10/27/25
Evercore ISI
$170
Hold
13.05%
Upside
Reiterated
10/27/25
Bank of America Securities
$174→$175
Buy
16.38%
Upside
Reiterated
10/27/25
Citi
―
Buy
―
Reiterated
10/27/25
RBC Capital
$177
Buy
17.71%
Upside
Reiterated
10/27/25
Morgan Stanley
$175
Buy
16.38%
Upside
Reiterated
10/26/25
Procter & Gamble: Strong Performance and Future Potential Justify Buy RatingWe still see the midpoint of PG's FY EPS range as reasonable, with PG in a better position than peers given a substantial productivity program (we estimate 6.5% in potential EPS benefits from job cuts alone, or ~7,000 workers at an average ~$200K in compensation/benefits) that should start to kick in in FH2 and post Q1 upside, as well as some net commodity/tariff relief vs guidance. PG visibility stands out in a continued difficult OSG environment at peers (see our industry notes here and here) and negative expected EPS revisions at peers looking out to 2026, so PG looks solid on a relative basis.
TR | OpenAI - 4o
$171
Buy
13.72%
Upside
Reiterated
10/26/25
AI Generated ArticleAI Generated Article
Goldman Sachs
$160
Hold
6.40%
Upside
Reiterated
10/24/25
William Blair
―
Hold
―
Reiterated
10/24/25
Raymond James
$175
Buy
16.38%
Upside
Reiterated
10/20/25
Ranks
Any
Analyst Rating
Any
Upside/ Downside
Any
Action
Any
Barclays
$153
Hold
1.75%
Upside
Reiterated
10/28/25
Argus Research
$180
Buy
19.70%
Upside
Reiterated
10/28/25
TD Cowen
$168
Buy
11.72%
Upside
Reiterated
10/27/25
Procter & Gamble: Buy Rating Affirmed Amidst Growth Potential and Strategic ReinvestmentWe expect near-term results to remain pressured but maintain at Buy given the potential for stronger results medium-term from P&G's strong innovation pipeline, fuel for reinvestment from restructuring cost savings, and reinvigoration from the upcoming CEO change.
J.P. Morgan
$163→$165
Hold
9.73%
Upside
Reiterated
10/27/25
Truist Financial
$180
Buy
19.70%
Upside
Reiterated
10/27/25
Evercore ISI
$170
Hold
13.05%
Upside
Reiterated
10/27/25
Bank of America Securities
$174→$175
Buy
16.38%
Upside
Reiterated
10/27/25
Citi
―
Buy
―
Reiterated
10/27/25
RBC Capital
$177
Buy
17.71%
Upside
Reiterated
10/27/25
Morgan Stanley
$175
Buy
16.38%
Upside
Reiterated
10/26/25
Procter & Gamble: Strong Performance and Future Potential Justify Buy RatingWe still see the midpoint of PG's FY EPS range as reasonable, with PG in a better position than peers given a substantial productivity program (we estimate 6.5% in potential EPS benefits from job cuts alone, or ~7,000 workers at an average ~$200K in compensation/benefits) that should start to kick in in FH2 and post Q1 upside, as well as some net commodity/tariff relief vs guidance. PG visibility stands out in a continued difficult OSG environment at peers (see our industry notes here and here) and negative expected EPS revisions at peers looking out to 2026, so PG looks solid on a relative basis.
TR | OpenAI - 4o
$171
Buy
13.72%
Upside
Reiterated
10/26/25
AI Generated ArticleAI Generated Article
Goldman Sachs
$160
Hold
6.40%
Upside
Reiterated
10/24/25
William Blair
―
Hold
―
Reiterated
10/24/25
Raymond James
$175
Buy
16.38%
Upside
Reiterated
10/20/25
Best Analysts Covering Procter & Gamble
1 Month
xxx
Success Rate
20/29 ratings generated profit
Average Return
+1.82%
reiterated a xxx
rating last month
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 1 Month would result in 68.97% of your transactions generating a profit, with an average return of +1.82% per trade.
3 Months
xxx
Success Rate
19/28 ratings generated profit
Average Return
+3.20%
reiterated a xxx
rating 9 days ago
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 3 Months would result in 67.86% of your transactions generating a profit, with an average return of +3.20% per trade.
1 Year
Success Rate
21/29 ratings generated profit
Average Return
+7.82%
reiterated a buy rating 9 days ago
Copying Dara Mohsenian's trades and holding each position for 1 Year would result in 72.41% of your transactions generating a profit, with an average return of +7.82% per trade.
2 Years
xxx
Success Rate
21/28 ratings generated profit
Average Return
+16.29%
reiterated a xxx
rating 9 days ago
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 2 Years would result in 75.00% of your transactions generating a profit, with an average return of +16.29% per trade.
The Best Analyst Covering tool allows you to follow the analysts who have the best success rates and average returns on a specific stock. Only analysts that gave a Buy or Sell rating on the stock in the past 12 months are eligible for inclusion in this tool. Follow the analysts of your choice to receive real-time updates when they publish a new rating.
PG Analyst Recommendation Trends
Rating
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Strong Buy
0
0
0
0
0
Buy
27
20
24
24
25
Hold
15
13
10
10
12
Sell
0
0
0
0
0
Strong Sell
0
0
0
0
0
total
42
33
34
34
37
Each month's total comprises the sum of three months' worth of ratings.
PG Financial Forecast
PG Stock Forecast FAQ
What is PG’s average 12-month price target, according to analysts?
Based on analyst ratings, Procter & Gamble’s 12-month average price target is 169.31.
What is PG’s upside potential, based on the analysts’ average price target?
Procter & Gamble has 12.60% upside potential, based on the analysts’ average price target.
Can I see which stocks the top-ranking analysts are rating?
Yes, go to the Analysts’ Top Stocks tool to see stocks with a Strong Buy or Strong Sell analyst rating consensus, according to the top performers.
How can I follow the stock ratings of top Wall Street analysts?
Head over to our Expert Center to see a list of the top 100 Wall Street analysts and follow the analysts of your choice. Visit their profiles for more details about their stock ratings and see how they perform on a stock-by-stock basis.
Is PG a Buy, Sell or Hold?
Procter & Gamble has a consensus rating of Moderate Buy which is based on 11 buy ratings, 7 hold ratings and 0 sell ratings.
What is Procter & Gamble’s price target?
The average price target for Procter & Gamble is 169.31. This is based on 18 Wall Streets Analysts 12-month price targets, issued in the past 3 months.
The highest analyst price target is $180.00 ,the lowest forecast is $153.00. The average price target represents 12.60% Increase from the current price of $150.37.
The highest analyst price target is $180.00 ,the lowest forecast is $153.00. The average price target represents 12.60% Increase from the current price of $150.37.
What do analysts say about Procter & Gamble?
Procter & Gamble’s analyst rating consensus is a Moderate Buy. This is based on the ratings of 18 Wall Streets Analysts.
How can I buy shares of PG?
Open a brokerage account, see exclusive account opening deals on our Best Online Brokers page.