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ServiceNow (NOW)
NYSE:NOW
US Market

ServiceNow (NOW) Ownership - Who Owns ServiceNow?

12,326 Followers

ServiceNow (NOW) Ownership Overview

0.07%16.20%0.24%25.50%57.99%
0.24% Other Institutional Investors
25.50% ETFs
57.99% Public Companies and Individual Investors
The ownership structure of ServiceNow (NOW) stock is a mix of institutional, retail, and individual investors. Approximately 41.94% of the company’s stock is owned by Institutional Investors, 0.07% is owned by Insiders, and 57.99% is owned by Public Companies and Individual Investors.
The ownership structure of ServiceNow (NOW) stock is a mix of institutional, retail, and individual investors. Approximately 16.44% of the company’s stock is owned by Institutional Investors, 0.07% is owned by Insiders, and 25.50% is owned by Public Companies and Individual Investors.

Recent Insider Trading Activity

Date
Name
Activity
Value
Dec 02, 2025
xxxxxxxxxxxxx
$214708
Nov 19, 2025
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$249353
Sep 02, 2025
xxxxxxxxxxxxx
$1003867
Aug 21, 2025
xxxxxxxxxxxxx
$1299613

Recent Hedge Fund Trading Activity

Date
Firm
Activity
Value
Dec 31, 2025
xxxxxxxxxxxxx
$34008
Dec 31, 2025
xxxxxxxxxxxxx
$63573
Dec 31, 2025
xxxxxxxxxxxxx
$149360
Dec 31, 2025
xxxxxxxxxxxxx
$208951

Top Shareholders

Holder
# of Shares
Type
% Holding
Value
88,634,010Institution8.47%7,356,622,830
71,183,772Institution6.81%5,908,253,076
63,410,804Institution6.06%5,263,096,732
40,496,681Institution3.87%3,361,224,523
17,205,491Institution1.64%1,428,055,753
11,884,748Institution1.14%986,434,084
11,373,179Institution1.09%943,973,857
8,351,824Institution0.80%693,201,392
7,602,469Institution0.73%631,004,927
6,836,173Institution0.65%567,402,359

Top Mutual Fund Holders

Holder
# of Shares
Type
% Holding
Value
71,183,772Institution6.81%5,908,253,076
6,528,373Institution0.62%541,854,959
6,450,142Institution0.62%535,361,786
4,919,436Institution0.47%408,313,188
4,443,560Institution0.42%368,815,480
4,126,231Institution0.39%342,477,173
3,777,191Institution0.36%313,506,853
3,521,610Institution0.34%292,293,630
3,222,815Institution0.31%267,493,645
3,187,435Institution0.30%264,557,105

Top ETF Holders

Holder
# of Shares
Type
% Holding
Value
32,813,594Institution3.14%3,544,196,288
26,682,986Institution2.55%2,882,029,318
13,355,311Institution1.28%1,108,490,813
12,433,107Institution1.19%1,451,316,580
12,338,892Institution1.18%1,108,155,891
11,312,762Institution1.08%1,221,891,424
7,916,349Institution0.76%710,967,304
6,956,106Institution0.67%751,329,009
4,548,347Institution0.43%377,512,801
4,228,148Institution0.40%350,936,284

FAQ

Who Owns ServiceNow (NOW)?
According to the latest TipRanks data, approximately 0.24% of the company's stock is held by institutional investors, 0.07% is held by insiders, and 57.99% is held by retail investors.
    What percentage of ServiceNow (NOW) stock is held by institutional investors?
    According to the latest TipRanks data, approximately 0.24% of ServiceNow (NOW) stock is held by institutional investors.
      What percentage of ServiceNow (NOW) stock is held by retail investors?
      According to the latest TipRanks data, approximately 57.99% of ServiceNow (NOW) stock is held by retail investors.
        Who owns the most shares of ServiceNow (NOW)?
        Vanguard owns the most shares of ServiceNow (NOW).
          What is the significance of the ownership structure for a publicly traded company?
          The ownership structure can impact the company's decision making, as large institutional investors may exert influence on the company's management and can also affect the company's stock price with their buying and selling patterns.