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ServiceNow (NOW)
NYSE:NOW
ServiceNow (NOW) Ownership Overview
0.14% Insiders
23.23% Mutual Funds
19.11% Other Institutional Investors
24.54% ETFs
32.98% Public Companies and Individual Investors
The ownership structure of ServiceNow (NOW) stock is a mix of institutional, retail, and individual investors. Approximately 66.88% of the company’s stock is owned by Institutional Investors, 0.14% is owned by Insiders, and 32.98% is owned by Public Companies and Individual Investors.
Recent Insider Trading Activity
Date | Name | Activity | Value |
|---|---|---|---|
Dec 02, 2025 | xxxxxxxxxxxxx | $214708 | |
Nov 19, 2025 | xxxxxxxxxxxxx | $249353 | |
Sep 02, 2025 | xxxxxxxxxxxxx | $1003867 | |
Aug 21, 2025 | xxxxxxxxxxxxx | $1299613 |
Recent Hedge Fund Trading Activity
Date | Firm | Activity | Value |
|---|---|---|---|
Sep 30, 2025 | xxxxxxxxxxxxx | $138042 | |
Sep 30, 2025 | xxxxxxxxxxxxx | $209823 | |
Sep 30, 2025 | xxxxxxxxxxxxx | $231910 | |
Sep 30, 2025 | xxxxxxxxxxxxx | $357068 |
Top Shareholders
Holder | # of Shares | Type | % Holding | Value |
|---|---|---|---|---|
| 17,318,947 | Institution | 8.35% | 15,024,013,333 | |
| 14,194,001 | Institution | 6.84% | 12,313,153,927 | |
| 12,693,100 | Institution | 6.12% | 11,011,137,319 | |
| 8,158,935 | Institution | 3.93% | 7,077,794,523 | |
| 3,478,905 | Institution | 1.68% | 3,017,915,298 | |
| 2,577,923 | Institution | 1.24% | 2,236,322,423 | |
| 2,260,837 | Institution | 1.09% | 1,961,253,489 | |
| 2,091,084 | Institution | 1.01% | 1,813,994,459 | |
| 1,656,022 | Institution | 0.80% | 1,436,582,525 | |
| 1,572,843 | Institution | 0.76% | 1,364,425,574 |
Top Mutual Fund Holders
Holder | # of Shares | Type | % Holding | Value |
|---|---|---|---|---|
| 14,194,001 | Institution | 6.84% | 12,313,153,927 | |
| 3,478,905 | Institution | 1.68% | 3,017,915,298 | |
| 2,260,837 | Institution | 1.09% | 1,961,253,489 | |
| 1,312,805 | Institution | 0.63% | 1,138,845,209 | |
| 1,253,737 | Institution | 0.60% | 1,087,604,310 | |
| 1,085,858 | Institution | 0.52% | 941,970,956 | |
| 990,169 | Institution | 0.48% | 858,961,706 | |
| 916,670 | Institution | 0.44% | 795,202,058 | |
| 878,887 | Institution | 0.42% | 762,425,684 | |
| 822,672 | Institution | 0.40% | 713,659,733 |
Top ETF Holders
Holder | # of Shares | Type | % Holding | Value |
|---|---|---|---|---|
| 6,529,104 | Institution | 3.15% | 6,002,074,725 | |
| 5,189,584 | Institution | 2.50% | 4,770,680,780 | |
| 2,545,883 | Institution | 1.23% | 2,173,063,893 | |
| 2,545,883 | Institution | 1.23% | 2,173,063,893 | |
| 2,490,235 | Institution | 1.20% | 2,160,253,960 | |
| 2,276,620 | Institution | 1.10% | 2,092,851,234 | |
| 1,729,530 | Institution | 0.83% | 1,476,257,627 | |
| 1,383,287 | Institution | 0.67% | 1,271,628,073 | |
| 818,572 | Institution | 0.39% | 710,103,024 | |
| 649,378 | Institution | 0.31% | 554,283,086 |
FAQ
Who Owns ServiceNow (NOW)?
According to the latest TipRanks data, approximately 19.11% of the company's stock is held by institutional investors, 0.14% is held by insiders, and 32.98% is held by retail investors.
What percentage of ServiceNow (NOW) stock is held by institutional investors?
According to the latest TipRanks data, approximately 19.11% of ServiceNow (NOW) stock is held by institutional investors.
What percentage of ServiceNow (NOW) stock is held by retail investors?
According to the latest TipRanks data, approximately 32.98% of ServiceNow (NOW) stock is held by retail investors.
Who owns the most shares of ServiceNow (NOW)?
Vanguard owns the most shares of ServiceNow (NOW).
What is the significance of the ownership structure for a publicly traded company?
The ownership structure can impact the company's decision making, as large institutional investors may exert influence on the company's management and can also affect the company's stock price with their buying and selling patterns.